Low Bar Podcast

Ben Knegendorf & Jon Warren
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  • UPDATED TWICE WEEKLY

You know those conversations with your entrepreneur buddy where you’re throwing ideas around, laughing at the bad ones, and giving each other shit along the way? That’s this podcast. Twice a week. We’re Ben and Jon — two guys who’ve been building businesses online for over a decade. We’ve been part of 8-figure companies. We’re doing it again right now. We made this for people like us: addicted to business, can’t turn it off, don’t want to. Most business podcasts? People are performing. They hold back. They’re worried about how it sounds. We don’t. We talk about whatever we’re obsessed with — businesses we’d buy, plays we’re seeing, questions we’re asking ourselves. Business is simple. People are lazy. New episodes Mondays and Wednesdays.

  1. 6 DAYS AGO

    The 19-Day Delusion: The Business of New Year’s Resolutions — Ep. 15

    New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior. Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year. This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere. Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 The economy built on New Year’s optimism 03:50 Why most resolutions fail by day 19 07:35 How apps know exactly when users quit 12:20 Vision boards and packaged motivation 17:10 Shock bracelets and forced habit change 22:40 Dry January and diet challenges explained 28:35 The real business behind self improvement 34:20 How this model applies to ecommerce Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    43 min

  2. 22/12/2025

    The Billion Dollar Business of Lying to Children — Ep. 14

    Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie. Let's get to 100k subscribers so Ben can be Santa next year! Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to. Timestamps: 00:12 — Christmas rant 03:01 — Thanksgiving and Christmas in America compared to Australia 08:12 — The "Santa Industrial Complex" 12:44 — Christmas photos with Santa 18:52 — Digital Santa manipulation 26:26 — Reindeer rentals are real? 34:50 — New business ideas for Christmas? *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

    39 min

  3. 17/12/2025

    BK Might Buy a Business (Here's What He’s Looking At) — Ep. 13

    Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews. Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business. Finally, Ben reveals his big vision. Which one would you buy? Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:11 — Considering buying a business 01:05 — Warning about buying a business 02:31 — First buying option 11:39 — Second buying option 26:44 — Third buying option 37:06 — Plan to launch new store 39:24 — The final factor in the decision 50:33 — Buy PDF Business for 13 mil? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    53 min

  4. 15/12/2025

    The FAKE Framework: Marketing Secrets from OF's $5B Revenue — Ep. 12

    This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else. The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM. Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tactics covered include: charging for personal critiques (the "Basic Rating Service" ), offering rush delivery or bulk discounts as upsells, using recurring subscriptions that rely on customer forgetfulness, and batch recording personalized voice and video messages for direct connection. The true gold is the CRM: creators track an astonishing amount of data points on users to hyper-personalize interactions, from job titles and income to emotional triggers and spending patterns. The takeaway for your business is simple: collect data and use it for good. Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 — OF Revenue and Strategy Overview 03:57 — The F.A.K.E. Framework Introduction 06:16 — Tiered Feedback/Rating Upsells 16:01 — Comparison and Retention Tactics 19:40 — Live Reaction Upsell 22:58 — Bulk Discounts and Rush Delivery 25:30 — Recurring Subscription Model (Unlimited Service) 29:20 — Automated Messages 43:40 — CRM Data 54:35 — Exclusivity and Systemization 1:04:00 — Scarcity Offer Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    1h 14m

  5. 10/12/2025

    How Going Above And Beyond Creates Customers For Life — Ep. 11

    Going above and beyond in business is one of the simplest ways to stand out, but almost nobody does it. Ben and Jon break down real examples from ecommerce, online business, and service businesses that prove doing unscalable work can create customers for life. If you run a business, work in ecommerce, or want to grow through word of mouth instead of paid ads, this conversation is a blueprint you can use today. They dive into the psychology of customer loyalty, the power of personal follow up, how great operators remove friction for customers, and why automated messages never replace a real human connection. Ben shares the full story behind the golf simulator “box” concept and how small, unexpected touches create repeat buyers. Jon breaks down the simple practice that almost every business ignores but could instantly use to raise retention and reviews. This is a tactical, practical episode on customer experience, retention, and operator mindset, told through real stories, real failures, and real wins. Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 0:00 — Unscalable work that actually scales your business 1:07 — Why customers do not use the products they buy 3:10 — The golf simulator box concept 9:12 — The power of follow up calls in any business 13:30 — Unscalable strategy: implementing software for free 16:46 — Handling customers during emotional moments 22:40 — Preventing negative word of mouth before it happens 28:50 — Tools for creating personal video messages 38:08 — First Form's extreme approach Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    52 min

  6. 08/12/2025

    Gary Vee Was Right: The VeeFriends Creator Opportunity — Ep. 10

    Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed. Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going. Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership. This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online. No hype. No slogans. Just the real operator angle on what Gary actually built. If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time. Who is your favorite character? https://opensea.io/collection/veefriends-series-2 Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 – BK and his VeeFriends belief 03:25 – How VeeFriends got started 06:26 – Is this just the start? 13:45 – Were you into him?  21:35 – You don’t have to be an expert to build it 23:00 – How to start and create content 29:30 – Will it all be AI?  34:05 – What would Gary say? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    36 min

  7. 03/12/2025

    We Can’t Stop Seeing Arbitrage Everywhere — Ep. 9

    Entrepreneurship, money, and online arbitrage. That is the center of this episode as Ben and Jon break down the obvious opportunities hiding in plain sight. If you like conversations where operators spot gaps, flip markets, and reverse engineer how businesses really work, this one hits directly. In this episode, Ben and Jon go deep on arbitrage thinking. Not business school theory. Real world ideas that show up when you understand how markets behave. They unpack price gaps in local markets, the spread between online and offline demand, labor arbitrage, Costco liquidation opportunities, information asymmetry, and why arbitrage is everywhere once you learn to recognize it. This is operator brain turned all the way up. You will hear the plays they would run if they had to start over, the opportunities that are so obvious it feels stupid not to pursue them, and why most people walk right past them because they are waiting for permission. If you enjoy seeing the matrix inside business, this is the episode that flips the switch. Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 — Would you flip these tickets? 05:12 — The local market arbitrage 07:35 — Would you flip these tickets? 14:25 — BK has an idea for Taylor Swift 17:05 — Liquor Drops — Jon’s stash 25:05 — Low Bar Challenge — Join? 28:15 — AI Arbitrage Challenge — Would you do it? 35:00 — The market is the market Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    42 min

  8. 01/12/2025

    The Crazy Business Behind Kick Streaming — Ep. 8

    BK stumbled down a rabbit hole watching his favorite Call of Duty streamer and discovered an entire economy of people making money by streaming mundane and bizarre aspects of their lives. Kick is a streaming platform disrupting Twitch with a 95/5 revenue split instead of 50/50, and creators are cashing in. In this episode, BK and Jon take on a wild tour through Kick. Full Moon parties in Thailand. Food trucks in Baltimore. People working out at gyms. High stakes slot machines with thousands per spin. Even someone sleeping on camera with 1,500+ viewers watching. The fascinating part? Almost everyone is doing something they'd do anyway. They just turned on a camera and started making money. The second half shifts to business applications. Could you stream your entire workday? Build a product live? Run consulting sessions with audience participation? Record your podcast? The barrier to entry is literally just your phone camera. Whether you think this is genius or insane, one thing is clear: there's a growing creator economy around documenting what you're already doing. Getting started has never been simpler and the barrier to entry has never been lower. *Sponsor:* The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 - Intro 00:40 - What is Kick? 03:04 - What did BK and Jon find so fascinating on Kick? 27:20 - Business Ideas: How you can use Kick 31:15 - How would BK and Jon use Kick? 38:40 - Can you use the SWEAT framework for this? (from Episode 2) 42:50 - How will they find you on Kick? 46:10 - Final Thoughts: Would you just turn on your camera and record? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    47 min
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About

You know those conversations with your entrepreneur buddy where you’re throwing ideas around, laughing at the bad ones, and giving each other shit along the way? That’s this podcast. Twice a week. We’re Ben and Jon — two guys who’ve been building businesses online for over a decade. We’ve been part of 8-figure companies. We’re doing it again right now. We made this for people like us: addicted to business, can’t turn it off, don’t want to. Most business podcasts? People are performing. They hold back. They’re worried about how it sounds. We don’t. We talk about whatever we’re obsessed with — businesses we’d buy, plays we’re seeing, questions we’re asking ourselves. Business is simple. People are lazy. New episodes Mondays and Wednesdays.

Information

  • Creator
    Ben Knegendorf & Jon Warren
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2025 Dropship Breakthru LLC. All rights reserved.
  • Show Website
    Low Bar Podcast

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