Low Bar Podcast

Ben Knegendorf & Jon Warren
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  • ENTREPRENEURSHIP
  • UPDATED TWICE WEEKLY

You know those conversations with your entrepreneur buddy where you’re throwing ideas around, laughing at the bad ones, and giving each other shit along the way? That’s this podcast. Twice a week. We’re Ben and Jon — two guys who’ve been building businesses online for over a decade. We’ve been part of 8-figure companies. We’re doing it again right now. We made this for people like us: addicted to business, can’t turn it off, don’t want to. Most business podcasts? People are performing. They hold back. They’re worried about how it sounds. We don’t. We talk about whatever we’re obsessed with — businesses we’d buy, plays we’re seeing, questions we’re asking ourselves. Business is simple. People are lazy. New episodes Mondays and Wednesdays.

  1. 4 DAYS AGO

    How He Makes Money Flipping Costco and Amazon Returns — Ep. 21

    Shannon Jean is back, and this time he is screen sharing liquidation auctions and walking through exactly what he buys, what he skips, and why. Ben and Jon watch in real time as deals close, from pallets of appliances selling for a fraction of retail to seasonal inventory being liquidated for pennies on the dollar. Shannon breaks down his sourcing strategy in detail. How to evaluate manifests, calculate landed costs including freight, and spot boring high margin products most people ignore like toilets, hinges, and lighting fixtures. He explains how buyers move bulk inventory fast by working with contractors and local buyers, and why relationships matter more than platforms. He also shares real outcomes from his mastermind, including operators who scaled from small flips into physical resale businesses and others who pulled five figure profits from single pallets by buying the right inventory at the right price. Find Shannon Jean's Mastermind at https://shannonjean.com/mastermind Find Shannon Jean's Auction Starter Guide at https://shannonjean.com/auctions Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:30 — Shopping with Shannon at Costco 11:30 — Figuring out Shipping 13:48 — Ace Hardware and Target Shopping 15:20 — How Niche Should I Go? 19:50 — How Shannon Would Resell Kohler Products 22:45 — Government Auctions: Helicopters, Planes, and Vehicles 26:40 — Seasonal vs Quick Flips 29:50 — How Jim Made $15K on Door Hinges 33:55 — When Deals Go Wrong: Problem Solving for Profit 38:55 — Creating an Uncommon Life Through Reselling 41:34 — What's Your Noble Cause? 50:05 — Small Systems vs Big Goals: The Experiment Mindset Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast #LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Liquidation #Reselling #Ecommerce #SideHustle #OnlineBusiness #FlippingBusinesses

    57 min

  2. 2 FEB

    Service Business Ideas No One Is Doing (But Should Be) — Ep. 20

    Ben was cleaning his grill and had a simple thought: I would pay someone $200 right now to do this for me. That sparked a conversation about service businesses built around convenience, not complexity. This episode explores low barrier service business ideas hiding in everyday frustration. Businesses that require little startup capital, no inventory, and no special skills. Some are seasonal. Some are recurring. All are based on solving problems people already want handled. The discussion covers pricing, logistics, and why boring services often outperform clever ideas. If you want a side hustle or a way to make extra income without complicated operations, this episode will change how you think about opportunity. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Timestamps: 01:31 — Flossing Drive Thru 05:07 — Home Garden Manager 12:55 — Garage Sale Service 17:35 — Appointment Sitter 23:56 — Rent a Hank Hill 26:22 — Renting Chickens 33:25 — Goats for Rent 39:46 — RV Try Before You Buy *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast #LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #ServiceBusiness #SideHustle #LocalBusiness #SmallBusinessIdeas

    1 hr

  3. 26 JAN

    She Runs an Amazon Business Without Physical Products — Ep. 19

    Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience. Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork. The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output. If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:18 — What is Fiction Profits Academy (FPA)? 02:05 — Fiction outsell non-fiction? 06:41 — Focusing on readers in fiction genres 13:48 — Using ghostwriters and AI to write books 25:49 — Importance of book title, cover, and description 36:38 — Income sources: Kindle Unlimited page reads 39:18 — Difference between high-earning and average students 44:53 — Exiting the business 52:16 — Scaling the business as it grew Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    56 min

  4. 19 JAN

    Psychology Tricks Behind OF’s $5B Business — Ep. 18

    In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well. Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale. If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Timestamps: 01:15 — The C.A.S.H. Framework 03:15 — Access, scarcity, and controlled availability 13:50 — Guilt Follow-Up and Personal Connection 22:34 — Savior Complex 25:50 — Milestones/Birthday Tactics 33:50 — Why these tactics work outside OF 40:30 — The Countdown 51:05 — Hierarchy and Achievement Status *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

    1h 1m

  5. 12 JAN

    This Guy Shares the $20K/Month Skill No One Talks About — Ep. 17

    High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership? Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts? Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside. Find out more about Kayvon Kay here — https://www.kayvon.com/ Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 — Joys of remote closing 01:20 — What is a closer? 05:45 — Closing vs traditional sales roles 12:15 — Do the hardwork and invest 25:27 — Don't shoot so low 31:20 — Will you do the work? 39:30 — Wealth Triangle 43:30 — Changes in closing Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    1h 3m

  6. 5 JAN

    We Built 75 Hard for Business (Should We Do It?) — Ep. 16

    This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you. Business 75 Hard rules: 1. Daily ask — One direct revenue ask every day 2. Daily content — Post one piece of content every day on one channel 3. Stimulus free time — Intentional thinking time with no inputs 4. Track one KPI manually — On paper, every single day 5. Daily business cleanup — Remove friction and loose ends 6. Daily uncomfortable ask — Reach out to people who can move your business forward What Business 75 Hard can produce in the 75 days: 75 asks more than most founders do in years 75 content posts that sharpen your thinking 75 uncomfortable asks that force breakthroughs 75 KPIs that remove guesswork 75 cleanups that systemize your business Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg Timestamps: 00:25 — What is Andy Frisella's 75 Hard 11:50 — Idea to start Business 75 Hard 16:21 — Daily Ask 20:45 — Daily Content 27:55 — Stimulus-Free Time 35:16 — Track One KPI 41:15 — Daily Business Cleanup 44:53 — Daily Uncomfortable Ask *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

    54 min

  7. 29/12/2025

    The 19-Day Delusion: The Business of New Year’s Resolutions — Ep. 15

    New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior. Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year. This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 The economy built on New Year’s optimism 03:50 Why most resolutions fail by day 19 07:35 How apps know exactly when users quit 12:20 Vision boards and packaged motivation 17:10 Shock bracelets and forced habit change 22:40 Dry January and diet challenges explained 28:35 The real business behind self improvement 34:20 How this model applies to ecommerce Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

    43 min

  8. 22/12/2025

    The Billion Dollar Business of Lying to Children — Ep. 14

    Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie. Let's get to 100k subscribers so Ben can be Santa next year! Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to. Timestamps: 00:12 — Christmas rant 03:01 — Thanksgiving and Christmas in America compared to Australia 08:12 — The "Santa Industrial Complex" 12:44 — Christmas photos with Santa 18:52 — Digital Santa manipulation 26:26 — Reindeer rentals are real? 34:50 — New business ideas for Christmas? *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

    39 min
See All (21)

About

You know those conversations with your entrepreneur buddy where you’re throwing ideas around, laughing at the bad ones, and giving each other shit along the way? That’s this podcast. Twice a week. We’re Ben and Jon — two guys who’ve been building businesses online for over a decade. We’ve been part of 8-figure companies. We’re doing it again right now. We made this for people like us: addicted to business, can’t turn it off, don’t want to. Most business podcasts? People are performing. They hold back. They’re worried about how it sounds. We don’t. We talk about whatever we’re obsessed with — businesses we’d buy, plays we’re seeing, questions we’re asking ourselves. Business is simple. People are lazy. New episodes Mondays and Wednesdays.

Information

  • Creator
    Ben Knegendorf & Jon Warren
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2025 Dropship Breakthru LLC. All rights reserved.
  • Show Website
    Low Bar Podcast

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