Marketing 4 Business

Scott Wilson
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  • UPDATED WEEKLY

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

  1. 3 DAYS AGO

    Entrepreneurship Without a Degree: From School Dropout to Silicon Valley

    What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it? In this episode of the Marketing 4 Business podcast, Scott chats with Ben Kepes, Managing Director of Cactus Outdoor and a seasoned tech investor who spent 15 years embedded in Silicon Valley's cloud computing wave. Ben shares what it really means to build an authentic brand, why NZ small businesses are running out of time to get serious about AI, and the philosophy of "holding the line" that has kept Cactus Outdoor's DNA intact for 33 years. You'll hear Ben's take on where AI will hit hardest for NZ small businesses (accounting and law are right in the firing line), why he tells every business owner to spend 30 minutes a day experimenting with AI tools, and how Cactus Outdoor built a cult following without a big budget by staying relentlessly true to who they are. If you're a business owner trying to figure out what AI actually means for your operation, or you want to build a brand that people genuinely love, this episode will give you a lot to work with. Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Ben on LinkedIn here Check out Cactus Outdoor here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    53 min

  2. 22 APR

    How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners

    What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset. In this episode of Marketing 4 Business, Scott sits down with Rico Gomez, founder of Neurofit, to unpack the neuroscience behind peak performance and why upgrading the operator is the most overlooked growth lever in any business. Rico shares his personal journey from a marriage on the brink of collapse to discovering cognitive neuroscience, and how he built a program that helped his wife go from suicidal thoughts to loving life in three and a half weeks. You'll learn why decisions slow down under pressure and how fixing the internal operating system can cut a 70-hour workweek to 35 while hitting an annual target three months early. Rico also gets into why tall poppy syndrome and fear of being misunderstood keeps smart NZ business owners invisible, and what his three-stage 12-week rewiring program actually looks like in practice. If you've ever felt like you're hitting a ceiling in business and can't quite name why, this episode will help you see it clearly. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Rico on LinkedIn here Check out Neurofit here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1hr 5min

  3. 15 APR

    How to Start an E-Commerce Business from Scratch in 2026

    What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit? In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else. You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last. If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue. Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Check out Arctic Sammy here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1hr 10min

  4. 8 APR

    You Don't Need a Degree. You Need These 10 Books.

    You don't need a degree to build a great business. You just need to read the right books. This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out. Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it. If you're a business owner or professional looking for your next read, this one is worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. Books covered in this episode: A Billionaire in Training – Brad SugarsReady, Fire, Aim – Michael MastersonThe 10X Rule – Grant CardoneSecrets of the Millionaire Mind – T. Harv EkerProfit First – Mike MichalowiczThe Barefoot Investor – Scott PapeBreakthrough Advertising – Eugene SchwartzMagnetic Marketing – Dan KennedyYes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & CialdiniBuilding a StoryBrand – Donald Miller Bonus reads: The Go-GiverTraction – Gino WickmanWho Not How – Dan Sullivan & Dr. Benjamin Hardy If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Have Fun & Take Action

    38 min

  5. 1 APR

    Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem

    What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things? In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch. James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership, culture, priorities, and performance, including insights from coaching teams in some of the most extreme environments on Earth. From helping teams prepare for nine months of isolation in Antarctica to working with elite athletes chasing world titles, James has seen firsthand what separates high performers from everyone else. If you’re a business owner, leader, or entrepreneur trying to build a better team while managing the demands of growth, this episode is packed with practical ideas you can apply immediately. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with James on LinkedIn here Grab a copy of James' book 'Habits of High Performers' here Connect with Scott on LinkedIn here Have Fun & Take Action

    52 min

  6. 25 MAR

    What I Know Now: 12 Business Lessons Worth More Than an MBA

    What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works? This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business. In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing, money, people, and growth, covering everything from why being useful beats being impressive, how small hinges swing big doors, and why strategy will always outlast tactics. There's also some real talk on money, relationships, building a team that cares, and why consistency of message is the only shortcut that actually works. If you're a business owner who's ever wondered whether you're doing the right things, or just wants a reminder of what actually moves the needle, this episode is for you. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Have Fun & Take Action

    41 min

  7. 18 MAR

    The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking

    What happens when a business owner spends decades building a successful company… but never builds a plan for life after it? In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late. Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation, he shares the lessons he’s learned from decades in financial advice, including why relying solely on selling your business as your retirement plan can be risky. From succession planning and giving key people skin in the game, to building systems that make your business less dependent on you, Andrew explains how business owners can start creating real long-term wealth and freedom. If you’re building a business and want to make smarter decisions about your future, retirement, and financial security, this episode will challenge how you think about wealth and long-term planning. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Andrew on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1hr 8min

  8. 11 MAR

    What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle

    What actually separates great leaders from the rest? In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses. Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical leadership insights she’s learned from coaching ambitious leaders around the world. From managing your energy and stepping outside your comfort zone, to anticipating disruption and leading through change, this episode is packed with insights that will help business owners and leaders perform at a higher level. If you’re building a business, leading a team, or navigating change in a fast-moving world, this conversation will challenge how you think about leadership. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Amy on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1hr 8min
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About

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Information

  • Creator
    Scott Wilson
  • Years Active
    2022 - 2026
  • Episodes
    191
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Digital Influence
  • Show Website
    Marketing 4 Business

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