My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. -5 h

    HUGE NEWS! This Amazon June Update Will Kill Your Rankings (Here's Why)

    Send us Fan Mail  Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #AmazonListingOptimization #AmazonFBA #SellerCentral Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - June 2026 Amazon Updates Recap 00:05 - The Massive SEO Title Shift (75 Characters) 01:06 - Why Amazon is Moving to Two-Part Titles 02:42 - Risks of Letting Amazon AI Write Your Titles 04:12 - Mobile-First Shopping: The Truth Behind the Change 05:04 - Premium A+ Content Now Open to All Sellers 06:12 - Mandatory AI Image Disclosures 07:31 - Alexa Price History & Transparency Tools ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

    10 min
  2. -1 j

    Why 15,000+ TikTok Sales Prove UGC Beats Traditional Advertising

    Send us Fan Mail UGC content is beating traditional ads because people trust real product videos more than polished commercials. This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #UGCContent #AmazonSellers #TikTokShop #SocialMediaMarketing #AmazonMarketing Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why UGC outperforms traditional commercials 00:21 - The psychology of why people hate being "sold to" 00:41 - The power of micro-influencers and authenticity 01:09 - Analyzing successful UGC examples on TikTok 01:49 - Why pushy product content often fails 02:08 - Comparing sales: 245 vs. 15,000+ units 02:33 - The future shift in creative marketing strategy ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  3. -2 j

    Amazon Price History Goes Back 1 Full Year and Can Set Buy Alerts For Customers

    Send us Fan Mail Amazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy. Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales: https://bit.ly/4jMZtxu #AmazonPriceHistory #AmazonSellers #AmazonPricing #AmazonDeals #AlexaForShopping Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Price History Becomes More Visible 00:33 - 365-Day Price History for Amazon Products 01:01 - Why Price Alerts Can Hurt Brands 01:22 - Track Lowest Price and Discount History 01:39 - Shoppers Are Getting More Price Conscious 02:02 - Price Alerts Can Trigger More Discount Purchases ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  4. -5 j

    50+ Brand Deals Show What Really Affects Ecommerce Valuation

    Send us Fan Mail Sell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale. Ready to sell or value your eCommerce brand? Contact Bizport and talk through your next move: https://biz-port.com Reach Frank directly for business sale questions: frank@biz-port.com Stop guessing what is hurting your Amazon growth, get a real review from the team that fixes messy accounts every day: https://bit.ly/4jMZtxu #EcommerceBusiness #AmazonFBA #BusinessValuation #SellYourBusiness #EcommerceTips Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Selling an Ecommerce Business 01:09 - What Quietly Hurts Business Valuation 03:36 - Why Earnings Matter More Than Revenue 05:36 - Current Amazon and Shopify Brand Multiples 07:06 - Why Recurring Revenue Raises Buyer Interest 08:28 - What Makes Buyers Pay More 11:22 - Red Flags That Kill a Deal 13:13 - Working Capital and Key Person Risk 14:35 - Selling a Messy Business Without Getting Lowballed 16:33 - Amazon, Shopify, and Multi-Channel Value 18:55 - When It Is Too Early to Sell 21:10 - Ecommerce Exit Market in 2026 23:42 - AI in Ecommerce Operations and Deal Prep 25:13 - Faster Documentation With AI Tools 26:20 - Where to Find Bizport ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    28 min
  5. -6 j

    Amazon SEO & DTC: How to Scale Outside the Marketplace

    Send us Fan Mail Direct to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth. Stop letting Amazon own the customer relationship, get a growth plan built before one policy change hits your brand: https://bit.ly/4jMZtxu #AmazonSellers #EcommerceGrowth #ShopifyStrategy #AmazonFBA #BrandGrowth Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Sellers Need Brand Control 00:31 - Customer Data and Margin Problems on Amazon 02:13 - Amazon and Website Pricing Strategy 03:32 - Creative Refresh for Ecommerce Ads 06:47 - Paid Media Funnel for Brand Growth 10:41 - Using Amazon AMC for Lookalike Audiences 11:50 - Email and SMS System for Retention 14:00 - Website Optimization for More Sales 18:32 - Amazon Pages vs Ecommerce Websites 19:59 - Inventory and Fulfillment Setup 21:29 - Tracking, Pixels, UTM Tags, and Attribution 24:17 - Retention and Customer Lifetime Value 25:45 - Customer Experience That Can Beat Amazon 27:02 - Common Ecommerce Growth Mistakes ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    29 min
  6. 24 juin

    How to Fix Amazon Product Identifier & Image Errors

    Send us Fan Mail Amazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic conversion rate. Fix the listing issue before Amazon buries the ASIN, get a live account check and a clear repair plan from people who handle this daily: https://bit.ly/4jMZtxu #AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonSEO #AmazonPPC Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:03 - Main Image Suppression and UPC Issues 01:18 - Flat File Fixes for Product Identifier Errors 02:19 - Low CTR and Main Image A/B Testing 03:38 - Organic Conversion Rate and Price Problems 05:01 - Amazon AI Shopping Tools and Bullet Point SEO 06:21 - Product Benefits That Help AI Comparisons ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min
  7. 23 juin

    Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret)

    Send us Fan Mail Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance.  In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms. Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - The $7.59 Product vs. Your $3.92 Bid  0:20 - What is Amazon Relevancy?  0:42 - The "Deck of Cards" Analogy  1:32 - History: The 4 Pillars of Relevancy  2:10 - Why Big Brands Pay Less  2:47 - The Broad Match Trap for New Products  3:20 - How to Improve Your Relevancy Rank ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  8. 22 juin

    The AI Shopping Revolution: Is Your Amazon Brand Ready?

    Send us Fan Mail AI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026 Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l #AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMedia Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – The Need for AI Infrastructure with a Human Touch 01:34 – Introduction: Noah Wickham & Sai Koppala (Commerce IQ) 02:55 – How Retailer Algorithms (Rufus/Alexa) Are Changing the Game 05:23 – What AI Agents Can Actually Do for Amazon Brands Today 07:02 – Case Study: Reducing Content Update Time from Weeks to Minutes 10:02 – Is Keyword Search Dying? Optimizing for AI Visibility 13:55 – Change Management: Why You Can’t Just "Deploy an Agent" 16:41 – The Shift in Metrics: Lower Glance Views vs. Higher Conversions 19:42 – Agentic Commerce vs. Agentic Retail: What’s the Difference? 23:40 – The Future: Building "Superhuman" Teams with 80% Less Grunt Work 25:37 – Advice for the Future: Curiosity in the Age of AI ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    27 min

À propos

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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