97 episodes

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Search Off the Record Google

    • Technology

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

    Let's talk image SEO

    Let's talk image SEO

    Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. 

    Resources:
    Episode transcript → https://goo.gle/sotr048-transcript 
    Google images best practices → https://goo.gle/3CAevUD 
    SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast

    • 33 min
    Transcript for Let's talk image SEO

    Transcript for Let's talk image SEO

    The early days of Google Search Central

    The early days of Google Search Central

    In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more!
    Resources:
    Episode transcript → https://goo.gle/sotr047-transcript
    Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM 
    URL Structure guidelines → https://goo.gle/3U3T8BU
    SEO Compendium → https://goo.gle/3C0RsCn
    Keylime Toolbox → https://goo.gle/3xIipIn
    Vanessa Fox on twitter → https://goo.gle/3xJmOLa 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast

    • 27 min
    Transcript for The early days of Google Search Central

    Transcript for The early days of Google Search Central

    Non-HTML files on the web

    Non-HTML files on the web

    Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files.
    Resources:
    PDFs in Google search results → https://goo.gle/3RZ16dV 
    Episode transcript →  https://goo.gle/sotr046-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast

    • 28 min
    Transcript for Non-HTML files on the web

    Transcript for Non-HTML files on the web

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