Technically Creative by KoobrikLabs

Orlando Wood

Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries. In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential. How can AI enhance the creative process without replacing the human touch? What emerging technologies are reshaping content production? How can creative teams stay ahead in a tech-driven landscape? These are the questions that our host, Orlando Wood, seeks to answer on this show. In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges. You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs 045657

  1. Is AI Killing Art?; Marco Gentile on the Invisible Contract b/t Artist and Audience

    6 HR AGO

    Is AI Killing Art?; Marco Gentile on the Invisible Contract b/t Artist and Audience

    In this episode of Technically Creative, we sit down with director Marco Gentile of Magna Studios to explore a powerful idea about creativity in the age of AI: what he calls “The Invisible Contract.” For nearly two decades, Marco has worked as a director in advertising, crafting visually meticulous films for brands around the world. But as generative AI rapidly transforms how images, stories, and media can be produced, Marco has begun asking a deeper question — not about technology, but about the relationship between creators and audiences. His thesis is simple: storytelling has always been relational. When an audience watches a film, a commercial, or any piece of communication, they assume a human being stands behind it — someone who made choices, faced constraints, and took responsibility for the meaning being created. The challenge posed by AI isn’t just about automation. It’s about what happens to imagination, authorship, and accountability when creation itself can be delegated to machines. Orlando and Marco explore: Why storytelling relies on an “invisible contract” between creator and audience How friction and constraint shape meaningful creativity The difference between speed and meaning in the creative process Why imagination is a human faculty that must be exercised How generative AI could change the way society produces symbolic meaning What guardrails creative industries might need as AI tools evolve It’s a philosophical and wide-ranging conversation about art, authorship, and the future of creativity — and why preserving human intention may be the most important challenge facing storytellers today.

    1h 11m
  2. Create Without Permission; Jagger Waters on The Creator Economy

    6 DAYS AGO

    Create Without Permission; Jagger Waters on The Creator Economy

    In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI. While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and uses AI as leverage, not replacement. As the lines blur between filmmaker and creator, Jagger is navigating both worlds. She’s building work independently, experimenting publicly, and actively helping higher education institutions understand the realities of the creator economy. Jagger shares lessons from producing AI-driven narrative work, the discipline required to move from “prompting” to directing, and why removing the pressure to monetize every idea might be the key to protecting creative voice. Orlando and Jagger explore: Why AI doesn’t replace craft — it exposes it The difference between generating and directing How filmmakers are being pushed into the creator economy What creators can learn from cinematic storytelling Why building publicly accelerates growth How to balance financial survival with creative independence It’s a grounded, forward-looking conversation about control, identity, and the future of storytelling — in a world where anyone can generate, but not everyone can direct.

    54 min
  3. Why Comics Still Build Hollywood’s Best IP with Ross Richie from BOOM! Studios

    24 FEB

    Why Comics Still Build Hollywood’s Best IP with Ross Richie from BOOM! Studios

    In this episode of Technically Creative, we sit down with Ross Richie, founder of BOOM! Studios, to talk about why comics remain one of the most powerful IP engines in modern entertainment. Long before Hollywood fully embraced the franchise era, Ross was building story worlds from the ground up — proving that independent comics could become global film and television properties. Under his leadership, BOOM! Studios became a launchpad for creator-led storytelling and was ultimately acquired by Penguin Random House, marking a major moment for independent publishing. Ross shares lessons from building a creator-first company in a system obsessed with scale, the discipline required to nurture long-term intellectual property, and why comics function as one of the most efficient R&D labs in the entertainment industry. Orlando and Ross explore: Why comics are Hollywood’s most efficient IP incubator How creator ownership changes the quality of story worlds The economics behind adapting comics into film and television What studios look for in adaptable properties How technology is reshaping publishing and IP development Why story always comes before franchise It’s a sharp, strategic conversation about ownership, adaptation, and the future of storytelling in an era where IP is everything — and where the smartest companies know it starts on the page.

    1h 5m
  4. Where Ai And Artists Meet; Dani Van de Sande of Artist and the Machine

    17 FEB

    Where Ai And Artists Meet; Dani Van de Sande of Artist and the Machine

    Get tickets to the next Artist and the Machine event in NYC on May 14th, you can access Early Bird applications on their site: https://artistandthemachine.com/ 2025 Grimes Keynote: https://www.youtube.com/watch?v=i4LZfOaPifQ In this episode of Technically Creative, Orlando Wood sits down with Dani Van De Sande, founder of Artist and the Machine — one of the most important gatherings anywhere in the world for artists, technologists, and creative leaders working with AI. Artist and the Machine is the leading Summit at the forefront of AI & Creativity. The bi-yearly gathering in LA & NY is known for its elevated, strong curation that fosters inspiration and partnerships across brand innovation leaders, creators, and founders pioneering the future of Human-Machine collaboration. The AI & Creativity Summit returns to NYC on May 14, 2026 to gather 400 handpicked leaders in the space, featuring a Main Stage, bespoke breakout sessions & workshops, and interactive demos. If you’re exploring how AI is transforming creative work - you’ll want to be in this room. Dani has built a rare kind of event: a place where engineers, filmmakers, researchers, and creative directors share a stage and show what they’re actually making right now. Not predictions. Not hype. Real tools, real experiments, and real creative breakthroughs. In this conversation, Dani and Orlando explore the rise of the creative technologist, why artists and engineers need to be in the same room, and how the most interesting work today often couldn’t have existed even a year ago. It’s a thoughtful, optimistic conversation about the people building the future of creativity — and the communities forming around them. 🔍 Highlights include: Why the creative technologist is the defining role of the AI eraHow Artist and the Machine brings artists and engineers togetherThe difference between AI hype and real creative practiceWhy the most interesting work today is happening at the edges of disciplines

    56 min
  5. Super Bowl Advertising in the Multi-Screen Era with Mark Gross and Chris Bellinger

    10 FEB

    Super Bowl Advertising in the Multi-Screen Era with Mark Gross and Chris Bellinger

    🎙️ Meet the People Designing the Biggest Moment in Advertising In this special post–Super Bowl episode of Technically Creative, Orlando Wood sits down with Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, and Chris Bellinger, Chief Creative Officer of PepsiCo Foods USA - two of the creative leaders behind some of the most talked-about Super Bowl advertising of the last decade. The Super Bowl has long been the most concentrated moment of attention in media. But what it means to advertise there has fundamentally changed. What was once a single 30-second TV event has become a multi-week, multi-screen cultural launch shaped as much by social feeds, memes, and war rooms as by what airs during the game itself. Mark and Chris unpack how Super Bowl advertising has evolved in the second-screen era, from the rise of 60-second storytelling to the limits of celebrity-driven ideas, and the strategic decisions brands now face around timing, secrecy, and amplification. They go deep on the creative risks of emotion on the loudest stage in advertising, and how Lay’s “Little Farmer” became an unexpected, last-minute pivot that reshaped the brand’s tone and expectations moving forward. The conversation also pulls back the curtain on game-day realities: war rooms, real-time decision-making, competitor overlap, and the uncomfortable truth that even the biggest ads can’t be fully controlled once culture takes over. What emerges is a rare, honest look at how modern Super Bowl advertising is actually made not as a single moment, but as a system of craft, strategy, intuition, and risk. 🎧 Highlights include: ● How Super Bowl advertising shifted from a one-night event to a multi-screen cultural launch ● Why 60-second spots now outperform 30s on the biggest stage ● The celebrity arms race and when “no celebrity” becomes the real surprise ● The creative risk of emotion in the middle of a football game ● How Lay’s “Little Farmer” came together through late pivots and leadership conviction ● Why sequels are harder than originals in advertising ● What really happens inside Super Bowl war rooms ● Measuring success beyond views: shares, comments, and cultural impact 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Meet Mark Gross and Chris Bellinger [01:13] How Super Bowl advertising has changed over the last 20 years [02:56] Is the Super Bowl still the most valuable media buy? [04:48] Teasers, timing, and pre-game release strategy [06:40] Celebrity saturation and creative risk [10:07] Making emotion work on the biggest stage [12:07] Inside the making of “Little Farmer” [15:15] Media buying and late-stage creative decisions [19:09] Does Super Bowl pressure change the work? [22:26] When an idea only works on game day [24:01] TV winners vs internet winners [25:29] Designing for memes and long-tail culture [26:45] Where agency and brand priorities collide [30:45] Sequels, expectations, and creative pressure [33:37] Holding spots vs releasing early [35:32] Extending campaigns beyond the game [38:50] War rooms and real-time decision-making [42:49] Defining success after the final whistle [44:18] Competitor overlap and creative collisions [48:40] Final reflections and what comes next #TechnicallyCreative #SuperBowlAdvertising #MarkGross #ChrisBellinger #Highdive #PepsiCo #CreativeStrategy #BrandStorytelling #Advertising #CulturalMarketing #KoobrikLabs #OrlandoWood

    51 min
  6. Why Film Festivals Matter More than Ever with Cara Cusumano, Tribeca Film Festival

    3 FEB

    Why Film Festivals Matter More than Ever with Cara Cusumano, Tribeca Film Festival

    🎙️ Meet the Woman Helping Film Culture Make Sense of Itself In this episode of Technically Creative, Orlando Wood sits down with Cara Cusumano, Festival Director of the Tribeca Film Festival — one of the three major American film festivals alongside Sundance and SXSW, and still one of the most important gateways to legitimacy for filmmakers worldwide. Film festivals remain the first real hurdle for a film or filmmaker to be taken seriously. The place where work moves from being made to being seen, debated, championed, and absorbed into the cultural bloodstream. And in a moment when more creators than ever are making more content than ever — with near–studio-level tools available from their couch — that curatorial role has never mattered more. Cara oversees one of the most complex and influential selection processes in global filmmaking, sifting through more than 13,000 submissions a year to find what’s audacious rather than merely loud. As the filmmaking system is pressured on all sides — economically, culturally, and technologically — this conversation makes the case that festivals, and the humans who curate them, are more essential than ever. Under Cara’s leadership, Tribeca has also been notably forward-thinking about new tools, including AI. Rather than sidelining creators who experiment, the festival has created intentional frameworks that ask the same timeless questions: Is there a point of view? Is there a voice? Is there something human at the center of the work? What makes this episode especially resonant is Cara herself. When asked whether she actually watches everything, she laughs and admits she lives in fear of missing something great. That moves beyond love and into dedication — a reminder that taste-making isn’t algorithmic. It’s human. 🎧 Highlights include: ● Why film festivals remain the path to legitimacy for filmmakers ● How Tribeca filters signal from noise in an era of infinite content ● The evolving role of curation as the film industry fractures ● Tribeca’s approach to AI, tools, and creative experimentation ● Why taste, restraint, and vision still matter more than polish ● How festivals balance indie discovery with major cultural moments ● “I live in fear of missing something” — dedication as a curator 🔗 Learn more about the Tribeca Film Festival: https://tribecafilm.com 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Introducing Cara Cusumano and Tribeca [04:00] Film festivals as the path to legitimacy [09:00] Signal vs noise in the age of infinite content [15:00] AI, tools, and Tribeca’s forward-thinking stance [23:00] Discovery, innovation, and community [31:00] Programming across film, TV, games, and podcasts [41:00] Shorts, new voices, and emerging formats [52:00] “I live in fear of missing something” [57:00] Why festivals — and curators — matter more than ever #TechnicallyCreative #CaraCusumano #TribecaFilmFestival #FilmFestivals #Curation #Filmmaking #AIinFilm #Storytelling #CreativeTechnology #IndependentFilm #KoobrikLabs #OrlandoWood

    56 min
  7. The Hairdresser Who Took Over Hollywood: Jon Peters, Part 2 "Cutting His Teeth""

    6 JAN

    The Hairdresser Who Took Over Hollywood: Jon Peters, Part 2 "Cutting His Teeth""

    In this second bonus episode of Technically Creative, Orlando Wood continues his conversation with one of the most talked-about — and least understood — figures in modern Hollywood: Jon Peters. In Part One, we explored Jon’s unlikely path from beauty school to Barbra Streisand and A Star Is Born. In this episode, we move into the next chapter of his career — the years when Jon steps out as an independent producer, helps bring Caddyshack to life, and forms one of the most influential creative-business partnerships in film history with Peter Guber. This conversation is still loose, funny, messy, reflective — and very “Jon.” We get deeper into how instinct, relationships, gamble-taking, and timing shaped a run of films that defined an era. We explore: • How Caddyshack became Jon’s first big independent producing moment • Why Jon believes producing is really about spotting — and backing — raw creative talent • The origin story of the Guber-Peters partnership • How two unlikely partners built a string of hits together • The road from producing movies to running Sony Pictures • Loyalty, ambition, ego, conflict — and what happens when the stakes get massive • How Jon looks back on all of it now This is Part Two in a multi-episode series examining the real story behind the headlines — the ambition, the chaos, the successes, the fractures, and the emotional truth behind one of the most unusual careers in Hollywood. If you’re interested in how big films really get made — and the personalities it takes to make them — this chapter goes even deeper. More to come.

    21 min
  8. The Hairdresser Who Took Over Hollywood: Jon Peters, Part 1 "Making the Cut"

    25/11/2025

    The Hairdresser Who Took Over Hollywood: Jon Peters, Part 1 "Making the Cut"

    In this special bonus episode of Technically Creative, Orlando Wood sits down with one of the most mythologized and misunderstood figures in modern Hollywood: Jon Peters. Jon’s life story reads like a Hollywood screenplay — from being pulled out of a troubled childhood and thrust into beauty school, to running a chain of iconic LA salons in the 1970s, to meeting Barbra Streisand and producing A Star Is Born, to orchestrating the Sony Pictures takeover, to holding the rights to Superman for nearly 25 years. His fingerprints are on Batman, Rain Man, Flashdance, The Color Purple, American Werewolf in London and more. This first conversation is wide-ranging, messy, intimate, and completely Jon. We explore: His unlikely path from hairdresser to Hollywood power playerHis time with Barbra Streisand and the origin of their creative partnershipThe chaos and brilliance of his producing yearsHis relationships with Peter Guber and studio heads like Steve RossHis battles with addiction, his recovery, and the love that grounded himWhy his confidence — and instinct — became his superpowers This is part one of a multi-episode series diving into the real story behind the legend, pulling apart what’s myth, what’s true, and what only Jon could possibly describe. If you’re fascinated by Hollywood history, improbable careers, or the personalities behind the films that shaped generations, this is the beginning of a remarkable ride. Stay tuned — the next chapters go even deeper.

    26 min
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About

Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries. In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential. How can AI enhance the creative process without replacing the human touch? What emerging technologies are reshaping content production? How can creative teams stay ahead in a tech-driven landscape? These are the questions that our host, Orlando Wood, seeks to answer on this show. In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges. You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs 045657

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