The Content Queen Podcast

Mariah MacInnes

The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.

  1. 3 DAYS AGO

    316: Content marketing doesn't work for me

    Do you say this to yourself a lot? Social media doesn't work... Content marketing doesn't work... But then you will jump on a trend hoping it will work? You aren't alone. We all have done it. The missing link to anything you do in your marketing is ONE key thing - and I am going to chat to you about it! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ Why content marketing doesn't work ✨ How to be more proactive over reactive ✨ The one thing your business is missing to help make this "work" SHOW RESOURCES 👇 WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -⁠⁠⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠⁠ JOIN us in Content Bootcamp (build your content strategy) -⁠⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕

    14 min
  2. 2 MAR

    315: Stop creating content for your 3rd grade friend | Ivana Ivanek

    What if the real reason you’re not showing up online isn’t strategy… but fear of judgment? In this episode, I’m joined by mindset coach and business strategist Ivana Ivanek to unpack the real reason so many brilliant, mission-driven women hold back from visibility. We talk about the fear of societal rejection, outgrowing old circles, and why you’re overthinking your third-grade cousin’s opinion instead of focusing on the people who actually need your work. If you’ve ever felt cringe hitting “post,” worried about who’s watching your stories, or watered yourself down online… this conversation will shift something in you. This is about personal branding, yes.But more than that? It’s about identity, courage, and stepping into the leader your business needs you to be. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ivanaivanek_. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ Why fear of judgment is really what’s stopping you from showing up ✨ How to stop creating content for your friends and start speaking to your ideal client ✨ Why confidence isn’t required to get visible (and what actually is) ✨ How to build visibility as a skill - not a personality trait ✨ The mindset shift that helps you outgrow old opinions and step into leadership SHOW RESOURCES 👇 CHECK out Ivana’s website - https://ivanaivanek.com/  FOLLOW Ivana on Instagram - https://www.instagram.com/ivanaivanek_  DOWNLOAD the brand story framework - https://mailchi.mp/f157da71d7b0/brandstory  WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -⁠⁠⁠ https://sales.contentqueenmariah.com/checkout-whatsapp ⁠⁠ JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕 ABOUT THE GUEST  Ivana Ivanek is a keynote speaker, mindset coach, business strategist, and host of the Online Business By Design Podcast helping service providers build an online business that makes money and impact. After more than a decade of observing and connecting with people, she discovered a powerful truth: Fear of societal rejection and judgement is the hidden reason most people hold back from chasing their dreams. Coming from a background where entrepreneurship wasn’t an option, and hitting rock bottom after failing a business in her early 20s, Ivana is on a mission to teach people how to stop playing small with their potential and build impactful businesses and personal brands.

    1 hr
  3. 23 FEB

    314: Why you shouldn't post dramatic content all the time...

    If you’ve been looking at content and thinking the posts that perform best are the dramatic ones… the big emotions, the big reveals, the viral moments - this episode is going to give you a fresh perspective. Because yes, 'dramatic' content can spike engagement.But engagement alone doesn’t build a business. In this episode, I’m breaking down why you shouldn’t rely on dramatic content all the time when you’re marketing your business - and what actually creates trust, alignment and long-term results instead. This isn’t about stopping vulnerability.It’s about understanding how content marketing actually works. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇✨ The difference between engagement and trust✨ Why viral moments don’t automatically equal sales✨ The role of “quiet” content in building authority✨ How to balance emotion, strategy and sustainability in your marketing SHOW RESOURCES 👇WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -⁠⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠ JOIN us in Content Bootcamp (build your content strategy) -⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕

    24 min
  4. 16 FEB

    313: Consistency doesn't matter if you don't have confidence | Amy Schadt

    I have a theory…  It doesn’t matter HOW consistent you are at marketing your business UNLESS you believe in the message you are delivering.  So I called in an expert to confirm this theory - Amy Schadt. She shares her Radical Embodiment Method, which is here to help you embody what you say so no matter how consistent you are - people will resonate with your message.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @amy_schadt. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ The Radical Embodiment Method  ✨ How to embody more confidence  ✨ Mindset shifts that go beyond how to be consistent  SHOW RESOURCES 👇 Check out Amy’s website - https://radicalembodimentmethod.com/ or https://amyschadt.com/ Follow Amy on Facebook - https://www.facebook.com/amy.schadt.5  Follow Amy on Instagram   https://www.instagram.com/amy_schadt/  JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕 ABOUT THE GUEST  Amy Schadt is the creator of the Radical Embodiment Method and a Certified Women’s Empowerment Coach and Speaker who helps women reconnect to their bodies, break free from limiting stories, and reclaim confidence, clarity, and personal power. With over 20 years as a professional dancer, choreographer, and educator, Amy understands the deep connection between embodiment, self-expression, and self-trust. In 2011, after the sudden loss of her fiancé, her life changed completely. That experience became the catalyst for a profound personal and professional reinvention. Amy returned to school, earned her Bachelor of Arts, became a certified coach, and built a body-centered coaching practice that blends movement, mindset, and emotional awareness. Today, she guides women through powerful identity shifts—helping them move from self-doubt and over-giving into grounded confidence and embodied leadership. Amy is known for her bold, compassionate approach and her ability to help women turn life’s challenges into clarity, purpose, and forward momentum.

    44 min
  5. 9 FEB

    312: How to tell better stories in your content - brand archetypes 101

    If you’ve ever felt like your content is missing something (that it’s not landing, not connecting) chances are, you’re not telling stories in a way that truly reflects who you are.  That’s where brand archetypes come in. In this episode I am going to break down what the archetypes are and how knowing these can transform the way you market yourself online.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ The 12 brand archetypes and how to find out yours  ✨ How to create content knowing your brand archetype  ✨ 3 powerful examples to help you implement brand archetypes into stories  SHOW RESOURCES 👇 TAKE the brand archetypes quiz - ⁠https://brandpersonalityquiz.com/⁠  WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -  ⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠  JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕

    12 min
  6. 2 FEB

    311: Branding isn't about your logo or colours | Jean Michell Guerrero Naranjo

    I get it… the fonts, colours and logos of your brand are fun.  No one wants to sit down and write the long-term plans either, that can be scary.  But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough.  So if you are a business owner wanting to create impact sustainably and get actual results from your marketing, it all starts with the basics. Brand foundations.  Mitch (Head of Visuals) and I sat down to talk about some recent branding projects we have worked on and how these insights can help any small business owner shine in a competitive market If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.  ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ What are branding foundations  ✨ Why fonts, colours and logos are the LAST thing you think about  ✨ How to be unique online  SHOW RESOURCES 👇 READ the branding foundations blog - https://www.contentqueenmariah.com/blog/the-basics-for-branding-in-your-small-business  TAKE the brand archetypes quiz - https://brandpersonalityquiz.com/  WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -  https://sales.contentqueenmariah.com/checkout-whatsapp  JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕

    35 min
  7. 26 JAN

    310: How do I market my business without social media? 

    Do I need social media to have a successful business? That is a question I am sure you ask yourself every time you have to sit down and post to socials.  While yes, social media can play a huge role in marketing your small business, I am here to tell you - you have options.  In this episode of The Content Queen Podcast I am giving you 3 things you can do instead of relying just on socials.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ The 3 things you can do if social media feels off for you   ✨ How to market your business with confidence without relying solely on social media  ✨ Why social media isn’t for everyone (and what to do instead)  SHOW RESOURCES 👇 WANT more confirmation on why you don’t need to be on social media ALL the time to see “success”, hear Tara’s story - https://www.contentqueenmariah.com/podcast/160  NEED help with your marketing but don’t know where to start? Feeling stuck? Join my 14 WhatsApp Group - it is the best place to start - https://sales.contentqueenmariah.com/checkout-whatsapp  JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕

    16 min
  8. 19 JAN

    309: A marketing channel you might be missing: Google My Business | Bethany Myers

    Do you have this fundamental marketing channel set up for your business?  Google My Business?  I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @contentsocialmediaqueen. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ What is Google My Business and why you need it  ✨ Online business owner? Doesn’t matter  ✨ How to get Google Reviews  ✨ What you need to do to keep your page updated  SHOW RESOURCES 👇 CHECK out Bethany’s on website - www.contentsocialmediaqueen.com   FOLLOW Bethany on Instagram - https://www.instagram.com/contentsocialmediaqueen  WANT tailored support, answers and feedback? Join my AMA WhatsApp Group - $30 for 14 business days -  https://sales.contentqueenmariah.com/checkout-whatsapp  JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week 💕 ABOUT THE GUEST  I studied creative writing and a 4.0 GPA from the University of Nevada, Reno. I founded Content Social Media Queen in 2016 after I experienced a massive tragedy and grief in my life. My intent with my company is that it would be much more than just another marketing agency. I want it to represent an intimate collaboration where strategy meets soul. My clients aren’t faceless accounts - they are visionaries, dreamers, and doers. And like any great partnership, I am here for the long haul, ensuring their brands not only survive but flourish.

    44 min

About

The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.

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