The Roofer Show

Dave Sullivan
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

  1. 479: Why Most Roofing Companies Stay Stuck

    3 DAYS AGO

    479: Why Most Roofing Companies Stay Stuck

    Most roofing companies don’t have a lead problem — they have a systems problem. In this episode, Dave Sullivan sits down with John DeLaurie to talk about: what top roofing contractors are doing differentlywhy so many companies stay stuck operationallylead generation that actually workssales process and follow-upanswering the phone and speed to lead CRM systems and automationsbuilding a roofing business that runs profitably John also shares insights from talking with contractors around the country and what separates companies that are growing from those that stay stuck. Next week, Dave and John get into the next two legs of the stool — doing the work and keeping score — where most roofing companies really start losing money. Looking for help building a more profitable roofing business with better systems and accountability? Let’s talk. Take the Profit Leak Audit: https://theroofercoach.com/audit Recommended Tools ProLine CRM – Know your numbers and close more jobs. Track your leads, follow-ups, and pipeline so nothing falls through the cracks. 👉 Check it out: https://useproline.com/ SMA Support – Never miss another call or follow-up. They handle your calls and lead follow-up so you stop losing the jobs you’re already paying for. 👉 Learn more: https://funnels.smasupport.us/the-roofer-show About The Roofer Show The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    52 min
  2. 478: How to Build a $500K Service Truck (Roofing Maintenance Step-by-Step)

    6 DAYS AGO

    478: How to Build a $500K Service Truck (Roofing Maintenance Step-by-Step)

    If you’re a roofing contractor tired of chasing jobs and inconsistent revenue… this episode will change how you think about your business. In this episode, I sit down with Bryan Mitchell to break down how to build a profitable repair and maintenance division—and why it can be one of the most overlooked opportunities in roofing. We walk through it step-by-step:Why only 5–7% of roofs get replaced each yearHow service creates recurring revenueWhat a service division actually looks likeHow to start (even if you’re small)The numbers behind a $500K service truckHow to find opportunities and win the workThe biggest mistakes contractors make This isn’t theory—this is how real roofing businesses build profit, stability, and long-term value. Learn more about Bryan Mitchell: https://serviceadvantedge.net Looking for a mentor to help build a more profitable roofing business? https://theroofercoach.com SPONSOR:SMA Support https://theroofercoach.com/sma About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    33 min
  3. 477: The 2-Week Vacation Test: Why Your Roofing Business Still Owns You

    1 MAY

    477: The 2-Week Vacation Test: Why Your Roofing Business Still Owns You

    If you had to step away from your business for two weeks… would it run—or fall apart? In this episode, I break down the “2-Week Vacation Test”—a simple way to see whether you actually own a business… or just a job. Most contractors don’t have a lead problem. They have a structure problem. If everything depends on you—calls, sales, production, decisions—your business can’t grow. We walk through the 3 core areas every roofing business needs to function without the owner: Selling the work (lead handling & follow-up)Doing the work (production & accountability)Keeping score (financial visibility) I’ll also show you where most contractors are leaking money—and how to start fixing it. If you want to know exactly where your business is breaking, download the Roofing Business Success Audit below. LINKS:👉 Roofing Business Success Audit: https://theroofercoach.com/audit 👉 Learn more about SMA Support: https://theroofercoach.com/sma 👉 Learn more about ProLine CRM: https://theroofercoach.com/proline TIMESTAMPS:00:00 – The 2-Week Vacation Test 00:30 – Welcome to The Roofer Show 01:15 – The Real Problem (You Are the System) 03:30 – The 3-Legged Stool Explained 07:00 – Run the Test on Your Business 10:00 – Fixing the Bottlenecks 10:30 – SMA (Lead Handling & Follow-Up) 11:45 – ProLine CRM (Systems & Pipeline) 13:00 – Why This Actually Matters 16:00 – Download the Audit 18:30 – Final Thoughts Download the Roofing Business Success Audit: https://theroofercoach.com/download-audit About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    19 min
  4. 476: Stop Buying Roofing Leads: The $3,000 Mistake Most Contractors Make

    24 APR

    476: Stop Buying Roofing Leads: The $3,000 Mistake Most Contractors Make

    Most roofing contractors think they need more leads… But the real problem is what happens AFTER the lead comes in. In this episode, we break down what it actually costs to get a customer — and why chasing more leads is probably costing you thousands. If you’ve been spending money on Google Ads, SEO, or lead services and not seeing the results you want… this will change how you look at your business. 👉 Find your biggest profit leak in 2 minutes: https://theroofercoach.com/audit In this episode:The real cost per lead and cost per customerWhy most contractors don’t know their close rateHow one job should create multiple opportunitiesThe simple referral system most companies skipHow to grow without relying on more leads Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk. Take the Profit Leak Audit:https://theroofercoach.com/audit Recommended ToolsProLine CRM – Know your numbers and close more jobs. Track your leads, follow-ups, and pipeline so nothing falls through the cracks. 👉 Check it out: https://useproline.com/ SMA Support – Never miss another call or follow-up. They handle your calls and lead follow-up so you stop losing the jobs you’re already paying for. 👉 Learn more: https://funnels.smasupport.us/the-roofer-show

    57 min
  5. 475: The #1 Reason Roofing Contractors Go Broke (It’s Not Leads)

    17 APR

    475: The #1 Reason Roofing Contractors Go Broke (It’s Not Leads)

    Most roofing contractors don’t go out of business because of lack of leads. They go out of business because they don’t understand their numbers. In this episode, Dave Sullivan breaks down why contractors stay busy but still go broke—and what to fix before it’s too late. Featuring insights from Michael Stone from Markup and Profit , this episode covers: Why 9 out of 10 contractors failThe biggest pricing mistakes roofers makeThe difference between markup and marginWhy more sales can actually make things worseThe minimum profit you need to stay in business If you’re not clear on your numbers, none of the marketing or leads matter. 📺 Watch this episode on YouTube (recommended to see the slides and numbers): Watch Now 📊 Want help breaking down your business? Book a Free Roofing Business Review: https://davesullivan.as.me/free-strategy-call 🔧 ProLine CRM (built for roofing contractors): Track your leads, follow up consistently, and close more jobs 👉https://useproline.com 📞 SMA Support: Never miss calls or follow-ups again—turn more leads into jobs 👉 https://www.smasupport.us/contractor-back-office-outsourcing-bpo-services-about/contact/ 📚 Learn more from Michael Stone: https://markupandprofit.com 🎧 More from The Roofer Show: https://theroofercoach.com About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    32 min
  6. 474: 5 Profit Leaks Costing Roofers $1M+ (Without Buying More Leads)

    10 APR

    474: 5 Profit Leaks Costing Roofers $1M+ (Without Buying More Leads)

    Most roofing contractors don’t have a lead problem—they’re losing money in their follow-up, systems, and execution. In this episode, I sit down with Chris Diroll from SMA Support to break down 5 profit leaks that are quietly costing roofing businesses serious revenue. We cover:The 1-minute rule (speed to lead)Mining your CRM graveyard (rehash opportunities)Keeping your reps focused on sellingNeighborhood marketing for free leadsBuilding a referral system that actually work If you fix these, you don’t need more leads—you just need to convert better. LINKS:Take the Profit Leak Audit: https://theroofercoach.com/sma Book a Free Strategy Call: Schedule Now ProLine (Recommended Tool): https://useproline.com/ Watch on YouTube: https://youtu.be/YVmloP2au3k About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    36 min
  7. 473: The Biggest Sales Hiring Mistake Roofing Contractors Make

    3 APR

    473: The Biggest Sales Hiring Mistake Roofing Contractors Make

    Most roofing contractors think hiring a salesperson will solve their problems. In reality… it usually creates new ones. In this episode, I break down why your first sales hire often costs you money, how it impacts your margins, and what you need in place before you even think about bringing someone on. If you’re doing $1M–$4M and thinking about hiring—or already have salespeople and things aren’t working the way you expected—this episode will help you take back control. Show NotesIn this episode, we cover: Why most contractors screw up their first sales hireThe truth about “commission-only” salespeopleHow hiring too early actually reduces your profitThe math behind what a salesperson really needs to produceWhy this is a control problem—not a sales problemWhat needs to be in place before you hire LinksFree 1-Page Business Plan: https://theroofercoach.com 2026 Roofing Business Success Audit: https://theroofercoach.com/resources/ ProLine CRM: https://useproline.com SMA Support: https://smasupport.us About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    15 min
  8. 354: Why You Can’t Find Good Employees (And What to Do Instead)

    27 MAR

    354: Why You Can’t Find Good Employees (And What to Do Instead)

    If you’re struggling to find good employees, you’re not alone. Most roofing contractors say the same thing: “There’s no good people out there.” But that’s not the real problem. The truth is — there ARE good people. They’re just not working for you. In this episode, I sit down with Paul from Contractor Staffing Source to break down how to actually build a recruiting system that attracts better people, responds faster, and helps you stop the revolving door. We cover: Why writing a job post doesn’t work (and what to do instead)The biggest mistake contractors make when hiringWhy speed matters more than you thinkHow to filter and assess the right candidatesWhy hiring the wrong person can cost you $50,000+ If you want to build a business that doesn’t rely on you for everything, this is a must-listen. 👉 Want help building a more profitable roofing business? Book a free strategy call: https://theroofercoach.com 🔖 SHOW NOTESGuest: Paul Sandeman – Contractor Staffing Source Key Takeaways: Always be recruitingWrite an ad, not a job postSpeed to lead applies to hiringYou can’t fix character — hire for itBuild a system or expect a revolving door Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk. About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time. Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    29 min
See All (496)

About

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

Information

  • Creator
    Dave Sullivan
  • Years Active
    2017 - 2026
  • Episodes
    496
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Dave Sullivan
  • Show Website
    The Roofer Show

You Might Also Like