Top Comment

BBC

Discover what's behind the content flooding your feed. Top Comment is a brand new BBC podcast which sheds light on the darkest corners of the internet. Every week, Matt and Marianna unpack a range of viral topics from controversial influencers and the clipping economy, to murky crypto operations, prediction markets, and even information warfare. Follow us inside the algorithm as we expose the inner workings of the most popular platforms, and explain how tech giants are shaping the way we see the world. LISTEN: Listen to Top Comment every Thursday on BBC Sounds. GET IN TOUCH: - WhatsApp: +44 330 123 9480 - Email: topcomment@bbc.co.uk - Or send us a DM!

  1. 4 hr ago

    A grievance syndicate is defrauding young men

    The manosphere is just the tip of the iceberg - that's the premise of a new report, shared exclusively with Top Comment, about the so-called male grievance industry. Its author, Kristina Wilfore, has spent years investigating state information warfare, a playbook she says is now being followed by influencers weaponising economic anxiety, body dysmorphia, and political disenfranchisement. We've also been given access to brand new data about the viral looksmaxxing trend, which reveals how just 216 accounts drove 14.6bn views on this type of content within the last two years. Kristina, Matt and Marianna discuss the pipeline behind these numbers, and with effective algorithmic regulation seemingly a way off, consider more ambitious methods to clamp down on the exploitative practices which mid-tier creators are using to monetise at scale. Plus - why the streamers flocking to Epstein island are being sued, and Boy Throb's Darshan finally got a visa! Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Dafydd Evans. The editor is Justine Lang. The senior news editor is Sam Bonham. You can access the full report from Reset Tech and Equimundo, 'The Grift Economy: How Young Men Are Being Sold Fake Belonging and Fake Wealth Online', via this link: https://www.equimundo.org/resources/the-grift-economy If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

  2. 23 Jul

    Andrew Tate is blaming the Matrix again

    Manosphere kingpin Andrew Tate and his brother Tristan were arrested in the US over the weekend after British authorities announced dozens of new charges against the pair, including rape and sex trafficking, which they deny. On this episode, we unpack the allegations being made against the influencers, and what it could mean for those associated with them. Matt, who has reported extensively on the Tate empire, describes the social media narrative being pursued by the brothers as they attempt to paint a picture of a deep state conspiracy and undermine trust in the justice system. Also this week, should parents be able to profit from posting content of their kids on social media? From the Rizzler to Lil Tay, shooting to internet superstardom at an early age can come with criticism and complications. Marianna has been speaking to former child youtuber turned activist and entrepreneur, Beckii Flint, about the dilemmas around consent, monetisation and exploitation in a space which remains largely unregulated. And, as a new U16 ban approaches in the UK, what happens when kidfluencers become viral on platforms they can’t use? Plus - Jimothy the viral racoon, and another affiliate marketing scandal. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

  3. 25 Jun

    Restore Britain, Merlin the duck, and FIFA's content farm

    After achieving 7% of the vote in last week's Makerfield by-election, the social-led strategy of emerging right-wing party Restore Britain has come under the spotlight. Various anecdotal reports have concluded that their relative success feels disproportionate to their presence on the ground, but their growing prominence online is inarguable - leader Rupert Lowe has over 2m followers across X and Facebook, and Elon Musk has repeatedly backed the party. So, was this a party born out of social media, and are they rejecting traditional campaigning? Marianna has been speaking to the party's chief strategist, Charlie Downes, about their approach and similar online movements which may have inspired them. Also this week - as the World Cup group stage approaches its climax, internet discourse surrounding the tournament is already moving at a lightning pace. From the overnight fame of Vozinha and Merlin the duck to Lawrence, Kansas falling in love with the Algerian national team, it has provided a conveyor belt of viral moments. Matt and Marianna discuss whether global events like this represent an idealist vision of the benefits social media platforms could have, and why some may see it as the ultimate 'bread and circuses' distraction. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

About

Discover what's behind the content flooding your feed. Top Comment is a brand new BBC podcast which sheds light on the darkest corners of the internet. Every week, Matt and Marianna unpack a range of viral topics from controversial influencers and the clipping economy, to murky crypto operations, prediction markets, and even information warfare. Follow us inside the algorithm as we expose the inner workings of the most popular platforms, and explain how tech giants are shaping the way we see the world. LISTEN: Listen to Top Comment every Thursday on BBC Sounds. GET IN TOUCH: - WhatsApp: +44 330 123 9480 - Email: topcomment@bbc.co.uk - Or send us a DM!

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