What to Expect from Oracle AI World & SAP Connect 2025

Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Tinder joins Bob Evans to break down what’s next for Oracle and SAP, exploring AI-native applications, agent ecosystems, and data openness, while offering sharp, practical insights into how enterprises can extract real value from AI innovation.

Episode 55 | Oracle, SAP, and the AI Shift

The Big Themes:

• Oracle’s Upcoming AI Agent Marketplace: One of Oracle’s most anticipated announcements is the launch of an AI Agent Marketplace. This platform will act like an app store for AI-powered agents, opening new monetization paths for partners and developers. It will enable third-party vendors to sell industry-specific agents and tools, further enriching Oracle’s AI ecosystem. This move reflects a broader strategy to position Oracle not just as a cloud provider but as a facilitator of innovation across its partner network.
• SAP’s Bold Vision: SAP is preparing to reveal its most radical AI shift yet—positioning AI as the primary user interface across its suite. Powered by Joule, SAP's AI assistant, users will be able to interact with software through natural language instead of traditional menus or clicks. Tasks like requesting time off or checking budgets will be handled conversationally. This paradigm shift moves SAP from system-of-record software to intelligent systems-of-action.
• AI Recruitment Tools Rise: Both Oracle and SAP are doubling down on AI-enhanced recruitment tools. SAP’s acquisition of SmartRecruiters and Oracle’s industry bundles for talent management signal a strong push into AI-driven hiring. AI is being used to streamline candidate engagement, improve matching, and personalize outreach. While some fear AI may displace roles, enterprise vendors are positioning it as a tool to find the right people faster.

The Big Quote: ““The hardest part of any of these transformations is the change management piece, and if AI can help make that change easier, faster and more comfortable for all the stakeholders—that’s the name of the game."

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