An overnight success that has taken 27 years. XTM is growing the market for Merino wool through its clever alignments and innovative products. Hear Global Sales Manager Paul Manders discuss how COVID helped change the company and why he feels confident the outdoor market for wool will continue to grow.
Information
- Show
- FrequencyUpdated weekly
- Published2 April 2026 at 03:38 UTC
- Length19 min
- Episode283
- RatingClean
