Leveraging AI

Isar Meitis

Dive into the world of artificial intelligence with 'Leveraging AI,' a podcast tailored for forward-thinking business professionals. Each episode brings insightful discussions on how AI can ethically transform business practices, offering practical solutions to day-to-day business challenges. Join our host Isar Meitis (4 time CEO), and expert guests as they turn AI's complexities into actionable insights, and explore its ethical implications in the business world. Whether you are an AI novice or a seasoned professional, 'Leveraging AI' equips you with the knowledge and tools to harness AI's power responsibly and effectively. Tune in weekly for inspiring conversations and real-world applications. Subscribe now and unlock the potential of AI in your business.

  1. 296 | The AI Conversion Advantage: How Smart Businesses Get Better Leads - Not More Leads with Andy Crestodina

    2 HR AGO

    296 | The AI Conversion Advantage: How Smart Businesses Get Better Leads - Not More Leads with Andy Crestodina

    Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/ What if your biggest growth problem isn’t a lack of leads—but too many of the wrong ones? Most business leaders assume more traffic, more campaigns, and more leads equal more growth. But what if the real opportunity is creating fewer, smarter, higher-converting interactions? In this conversation, Andy Crestodina breaks down how AI is transforming B2B lead generation—not by creating more marketing noise, but by helping companies deeply understand buyers, optimize conversions, and align messaging with customer psychology. The result? Better leads. Better conversion rates. Less wasted effort.  Andy shares practical frameworks and AI-powered tactics for optimizing landing pages, creating stronger calls-to-action, building smarter personas, and turning websites into conversion engines. If your business is generating attention but not enough qualified opportunities, this session gives you a roadmap. In this session, you'll discover: • Why more leads can actually create more overhead instead of more growth • How AI helps identify and attract the right audience—not just a bigger one • Why conversion optimization starts at the end of the buyer journey  • The hidden psychology behind high-performing CTAs  • How AI-generated personas can sharpen messaging and improve marketing relevance  • Practical AI workflows for auditing landing pages and improving conversion rates  • Why doubling conversion rates can transform growth faster than increasing traffic  Andy Crestodina is the Co-Founder and Chief Marketing Officer of Orbit Media and one of the most respected voices in B2B content strategy, SEO, conversion optimization, and digital marketing. With 25+ years of experience helping businesses grow through data-driven marketing, Andy combines deep expertise with practical AI applications to improve lead generation and conversion outcomes.  Connect with Andy on LinkedIn:  https://www.linkedin.com/in/andycrestodina/ About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    52 min
  2. 295 | The Foothills of the Singularity: Connecting the Dots on the Week AI Quietly Became “a Profound Moment for Humanity" (quotes from Demis Hassabis, CEO Google Deep Mind) May 22, 2026

    2 DAYS AGO

    295 | The Foothills of the Singularity: Connecting the Dots on the Week AI Quietly Became “a Profound Moment for Humanity" (quotes from Demis Hassabis, CEO Google Deep Mind) May 22, 2026

    This week wasn’t just another wave of AI announcements. It may have been the week the industry quietly crossed into a different phase entirely. In this episode, Isar connects the dots behind one of the biggest weeks in AI so far—from Anthropic’s explosive growth, to Google I/O, OpenAI’s legal win, NVIDIA’s record earnings, and Andrej Karpathy joining Anthropic to work on recursive self-improvement. Individually, each story matters. Together, they point to something bigger: accelerating AI capability, accelerating infrastructure buildout, and growing signals from the people closest to the frontier that we may be entering a very different era. The quote that framed the episode came from Demis Hassabis:  “We were standing at the foothills of the singularity. It will be a profound moment for humanity.” This episode breaks down what that actually means—and why the implications go far beyond new models and product launches. In this session, you’ll discover:  - Why Anthropic’s projected $44B annualized revenue shocked the industry  - How Anthropic became more profitable per user than OpenAI, Google, and Microsoft  - Why Andrej Karpathy joining Anthropic may be one of the year’s biggest AI stories  - What recursive self-improvement (RSI) means—and why labs are racing toward it  - How OpenAI’s legal win against Elon Musk clears the runway for a potential IPO  - Why Google’s AI strategy suddenly looks both confusing and incredibly ambitious  - What Google’s shift from “search” to autonomous AI agents means for websites and SEO  - Why AI solving an 80-year-old math problem matters more than most people realize  - How NVIDIA, SpaceX, and compute infrastructure are becoming central to the AI race  - Why electricity—not chips—may become the biggest bottleneck in AI expansion  - What Demis Hassabis means when he says we’re at the “foothills of the singularity” About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    44 min
  3. 19 MAY

    294 | 3 Surprisingly Simple Ways To Connect Claude Cowork To External Applications, To Automate Everything In Your Business with Isar Meitis

    Can Claude really run major parts of your business… if it can’t even be triggered from the outside world? Turns out: yes—but only if you know the workarounds. In this episode, we tackle one of Claude’s biggest limitations and break down practical ways to connect it with the rest of your business ecosystem. If you're building AI-powered workflows and feel like you've hit a wall, this episode may save you weeks of experimentation. The takeaway: don't wait for perfect tools. The smartest operators build systems around constraints. You'll learn three practical approaches to make Claude work with external platforms—and how to choose the right one for your use case. In this session, you'll discover: Why Claude's inability to accept external triggers creates operational bottlenecksHow a LinkedIn content machine generated a 250% increase in engagementHow ClickUp, N8N, Claude, and Gemini can work together in one systemThe pros and cons of using API-driven workflows instead of Claude CoworkHow Scheduled Tasks can act as a substitute for real triggersWhy Claude Code Routines may be the closest thing to a complete solution todayHow GitHub repositories unlock cloud-based AI workflows and reusable skillsWhich option makes sense depending on your business needs and technical complexity About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    25 min
  4. 16 MAY

    293 | The gloves are off in the AI implementation race and it will reshape the job market, Elon Musk had a “spy” inside OpenAI’s board, Claude for small businesses is now available, and more important Ai new for the week of May 15, 2026

    Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/ What if the biggest tech layoffs in history aren't really about AI… but the AI wave that justifies them is just getting started? Tech giants are posting record revenues while cutting tens of thousands of jobs. CapEx is hitting historic highs. And behind closed doors, the courtroom drama between Elon Musk, Sam Altman, and Microsoft is revealing things that sound straight out of a Hollywood script. In this weekend news episode, Isar Meitis breaks down the most important AI stories of the week — from the dissonance between booming tech revenues and mass layoffs, to the explosive testimonies in the Musk vs. OpenAI trial, to the cybersecurity exploits that just broke Apple's most advanced hardware in 5 days. You'll get a clear-eyed look at what's actually driving the layoffs, who's winning the enterprise AI race, and why the next wave of disruption is closer than most leaders realize. If you want to understand where the AI economy is heading — and what it means for your business, your job, and your industry — this episode connects the dots in ways most headlines won't. In this session, you'll discover: Why tech companies are laying off thousands while breaking revenue recordsThe truth behind "AI-driven" layoffs (and what Gartner's new data reveals)How OpenAI, Anthropic, and Google are racing to dominate enterprise AI deploymentThe shocking revelations from the Musk vs. OpenAI trial — including hidden personal ties and alleged lies at the topHow AI just cracked Apple's most advanced security in only 5 daysMicrosoft's research showing AI agents corrupting documents on long tasksGoogle's new Gemini Intelligence layer for Android and Chrome — and what it means for the future of appsAnthropic's first major push into the small business marketHow AI-generated political content is reshaping elections (LA mayor race case study)Why xAI's Grok 9 and "Grok Build" could disrupt the Claude Code vs. Codex raceThe Figure AI robots that just sorted 28,000 packages in 24 hours with zero mistakesAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show! About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    53 min
  5. 292 | Claude AI for LinkedIn Growth: Build Claude Skills That Save Time and Drive Revenue with Pietro Montaldo

    12 MAY

    292 | Claude AI for LinkedIn Growth: Build Claude Skills That Save Time and Drive Revenue with Pietro Montaldo

    Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/ What if your LinkedIn could generate more business… while you work less? Most business leaders know LinkedIn matters.  Very few have a scalable system for creating content, tracking performance, and turning engagement into real revenue. In this episode, Isar Meitis sits down with AI educator and automation expert Pietro Montaldo to break down exactly how to use Claude CoWork and Claude Skills to automate high-performing LinkedIn workflows — without losing your voice or authenticity. You’ll learn how to build AI-powered systems that generate hooks, create content assets, analyze performance, and continuously improve your LinkedIn strategy over time. If you’ve been wondering how executives and creators are scaling their content output without hiring massive teams… this episode shows you the playbook. In this session, you’ll discover:  The difference between Claude Chat and Claude CoWork  How Claude Skills act like AI-powered SOPs for your business  A practical system for creating LinkedIn hooks that increase engagement  How to automate recurring LinkedIn content workflows  How to build recurring analytics dashboards for LinkedIn performance  How AI can improve content quality while reducing manual work  The exact workflow Pietro uses to turn workshops into high-performing LinkedIn posts  How scheduled AI tasks can run reports and workflows automaticallyAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    43 min
  6. 291 | Is a job apocalypse coming? Will Elon Musk take over the world? New model releases from open AI, and more important news for the week of May 8, 2026

    9 MAY

    291 | Is a job apocalypse coming? Will Elon Musk take over the world? New model releases from open AI, and more important news for the week of May 8, 2026

    Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/ This week’s episode connects the dots between Anthropic’s explosive growth, Elon Musk’s surprising partnership moves, OpenAI’s enterprise expansion, and the growing debate around whether AI will create abundance — or a workforce crisis. You’ll hear why the AI race is no longer just about better models. It’s now about compute, infrastructure, consulting, regulation, and who controls the future economy. If you’re a business leader, this episode will help you understand what’s really happening beneath the headlines and what actions you should be taking now before the next wave hits. In this session, you'll discover:  Why Anthropic’s Dev Day may signal a major shift in how AI agents operate  What “Dreaming” means for long-term AI memory and autonomous improvement  Why Anthropic’s 70–80X growth shocked even its own leadership  The real story behind the Anthropic + SpaceX compute partnership  Elon Musk’s larger strategy for AI infrastructure and space-based compute  Why AI labs are rapidly moving into enterprise consulting services  The growing debate around AI-driven layoffs and workforce disruption  Key insights from Ezra Klein and Clara Shih on the future of jobs  Why governments may begin regulating AI model releases  New OpenAI releases that could reshape browser automation, voice AI, and testing workflows If you’re building a company, leading a team, or planning for the future of work, this is an episode you cannot afford to miss. About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    55 min
  7. 5 MAY

    290 | Claude Design - the new way to create professional, production ready, applications UI and presentations with no coding experience

    What if you could turn your ideas into fully designed applications—without designers, developers, or endless back-and-forth? That’s exactly what tools like Claude Design are starting to unlock. In this episode, you’ll see how AI is moving beyond code generation into full design systems—giving business leaders the power to create polished, scalable interfaces with minimal effort.  If you're building internal tools, products, or presentations, this episode shows you a smarter way: create once, systematize your design, and apply it everywhere—from apps to slide decks—with consistency and speed.  In this session, you’ll discover:  What Claude Design is and how it creates reusable, code-based design systems  The biggest mistake people make when trying to replicate their website (and the simple fix)  How to turn any existing product into a polished, on-brand interface  The power of combining design systems with code repositories for instant upgrades  How AI can generate full presentations that match your brand automatically  Why “vibe coding” and design automation are becoming essential for modern leaders  The current limitations of the tool—and how to work around them effectivelyAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    26 min
  8. 289 | The Agent invasion is in full swing, AI is savings lives and putting lives at risk, OpenAI and Microsoft are not exclusive anymore, and many more important news for week ending on May 1, 2026

    2 MAY

    289 | The Agent invasion is in full swing, AI is savings lives and putting lives at risk, OpenAI and Microsoft are not exclusive anymore, and many more important news for week ending on May 1, 2026

    What if the software your company relies on today… becomes irrelevant tomorrow? That’s exactly where we’re heading. AI agents are rapidly replacing traditional user interfaces, executing complex workflows, and reshaping how businesses operate at every level. The smartest move right now? Start thinking beyond tools and begin designing how AI agents will run your workflows, decisions, and even entire business units. This episode breaks down the massive AI infrastructure race, the rise of agent-based systems, and what it means for your strategy, operations, and competitive edge. In this session, you'll discover:  Why Big Tech is investing $650B–$725B in AI infrastructure and what that signals for the future  The shift from software interfaces to AI agents running everything via APIs How companies like Microsoft, Google, Amazon, and Salesforce are positioning for an agent-first world What “agentic workflows” actually look like inside modern businesses  Why your website may soon serve AI agents more than humans Real-world healthcare breakthroughs powered by AI—including early cancer detection  The growing risks of AI, from bioweapons guidance to emotional dependency The strategic opportunity for leaders to create new revenue streams using AI agentsAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    51 min

Trailer

About

Dive into the world of artificial intelligence with 'Leveraging AI,' a podcast tailored for forward-thinking business professionals. Each episode brings insightful discussions on how AI can ethically transform business practices, offering practical solutions to day-to-day business challenges. Join our host Isar Meitis (4 time CEO), and expert guests as they turn AI's complexities into actionable insights, and explore its ethical implications in the business world. Whether you are an AI novice or a seasoned professional, 'Leveraging AI' equips you with the knowledge and tools to harness AI's power responsibly and effectively. Tune in weekly for inspiring conversations and real-world applications. Subscribe now and unlock the potential of AI in your business.

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