a2a - the art 2 aging

Strategies for Healthy, Joyful Living

The Art 2 Aging podcast will demonstrate with each weekly episode how all of us 60+ can rediscover how to live happily and with good health. Our guests include naturopaths, integrative medicine practitioners, cardiologists, energy healers and individuals who are "living the dream". Join us and discover how you can squeeze the juice out of the lemon! theart2aging.substack.com

  1. 5 HR AGO

    The Happiness Expert Who Struggles Too

    Happiness. We talk about it often on The Art 2 Aging for a number of pretty obvious reasons. First, life is a lot easier and more fun when we’re happy, especially as we grow older. Second, happiness doesn’t fall from the heavens. We have to create it within ourselves. Especially as we grow older. And third, creating our own happiness can be difficult. It doesn’t come easily in the 21st century. That’s why this week’s guest is unique. Dana Hilmer is a trained positive psychologist, executive coach and mentor. She’s the founder of Wiser and Free, designed to help people live lives with happiness, purpose, and freedom. But she’s way more than that. She’s one of those rare human beings who walks her talk. Even when it’s painful to do so. What makes this interview so special is how Dana shares honestly and openly her own issues and how she still manages to create happiness in her daily existence. I will guarantee that you cannot help but be moved by her words. Here is a link to Dana’s free workbook with content and resources to help anyone become happier. If you are enjoying the content here on The Art 2 Aging, we would love you to become a paid subscriber. You get access to our entire archive of content along with our mid-week features like POV (Point of View) and Body and Soul. It really helps us to continue to generate meaningful information for older adults. Thank you! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theart2aging.substack.com/subscribe

    34 min
  2. 13 MAR

    Marketing To The Older Adult

    When we think about marketing or its close cousin, advertising, we often think Madison Avenue in New York and the famous TV series, Mad Men, about the men and women who populated the early days of mass marketing and advertising. That series had liberal doses of sexism in each episode along with heavy smoking and drinking, all of which was perfectly accepted and tolerated back then. What it didn’t have was any reference or after thought to ageism. It was a time in America when the vast majority were still young and becoming upwardly mobile. But, as populations began to age, marketers often failed to realize the golden opportunity in front of them. And, in many ways, they still fail to realize it. This week on The Art 2 Aging, I talk with veteran marketer and product innovator, Costas Papaikonomou to get his thoughts on where marketing is right now and where it could be heading in a world of older consumers. Costas ran his own agency, Happen Group, which was acquired by Accenture in 2019, and his clients ranked among the biggest consumer goods companies in the world. That makes his insights noteworthy. If you are enjoying the content here on The Art 2 Aging, we would love you to become a paid subscriber. It really helps us to continue to generate meaningful information for older adults. Thank you! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theart2aging.substack.com/subscribe

    24 min

About

The Art 2 Aging podcast will demonstrate with each weekly episode how all of us 60+ can rediscover how to live happily and with good health. Our guests include naturopaths, integrative medicine practitioners, cardiologists, energy healers and individuals who are "living the dream". Join us and discover how you can squeeze the juice out of the lemon! theart2aging.substack.com