Micro Niche Mastery

Ziv Raviv, the CEO and owner of DailyCookie.co
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This show explores the idea that businesses that find a Micro Niche get noticed and grow to a significant size or simply faster. Hear interviews with business owners, tribe leaders and too creators and learn the power of going niche. Micro Niche Mastery starts here.

  1. 01/04/2022

    Selling an online course in a micro niche, with Jono Petrohilos (MNM Season 2 Episode 14)

    Selling an online course in a micro-niche, with Jono Petrohilos Episode 14, Season 2 – Jono Petrohilos   Welcome to the last episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Jono Petrohilos, the co-founder and director of Fitness Education Online and Course Creator Community. He is also an international speaker, bestselling author, and podcast host. Listen to this podcast episode and discover how micro-niching can help you grow into a 7-figure business and expand into an additional business. Jono is the 2020 Fitness Australia Educator of the Year. Listen to his inspiring story at 1:26 Jono used to be the worst boot camp instructor. How did that inspire him to start an online course? Check out 3:48 The reason why Jono chose an online course over a workshop is at 6:40 Two things that Jono used in creating his first course are at 9:22 How to market an online course? Find out the steps at 10:11 Why do you need a Facebook group and an email list for marketing? Answers are at 12:43 Two things that generate the most revenue for Jono are at 14:46 The number one way to get people on Jono’s email list is at 15:49 Listen at 21:30 to learn Jono’s next step in growing his business   Important Links:   coursecreatorcommunity.net fitnesseducationonline.com.au dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he watched the first season of the squid game, Netflix show twice and found 12 hidden gems of business advice in it. Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Hi, I’m Ziv Raviv. And today I have the privilege of interviewing Jono Petrohilos. I hope I spell it correctly. Hi, Jono. Jono: Ziv how are you? I’m impressed. Are you, are you Greek? How did you get that, that name? Ziv: Well, I practiced, but Jonno, let me introduce yourself properly. So Jono is the co-founder and director at Fitness Education Online, which is one of the largest providers of professional development courses for fitness professionals in Australia. He’s also an international speaker bestselling author, podcast host, and the winner of the Australian fitness educator of the year, which I have to ask, like, what is that competition or about how do you actually, like, how, how can you actually win that? Jono: Yes. Good question. So there’s a a governing body here in Australia, fitness Australia. Right now, if you have a, like a course that fitness trainers take, usually you get that registered with fitness. Australia is like an at accreditation kind of thing, right? And then every year, they have awards at fitness Australia. You know, the personal trainer of the year, the group fitness instructor of the year, the gym of the year, one of the awards is the fitness educator of the year. And it’s done by first nomination process. So they’ll send an email out to all the trainers and they’re like, you know, Hey, you know, nominate your, the course that you did that you thought was the, as to the educator, you thought was the best. If you get a nomination, there’s an application that goes through. So I got an email from fitness Australia that said, Hey, Jono, you know, you’ve been nominated for this award here. You know, fill out this documentation here, filled out the documentation, usual kind of questions. Who are you? What do you do? Why do you do it? All that sort of stuff there, it then goes into a finalist. And then, you know, there was four or five different educators, and there’s a panel of judges, experts who picked the best educator out of those, those finalists. Ziv: Sweet like, this is a real deal. This is not something that is easy to get, but I wanna ask you, like, I wanna hear the origin story of your business because you chose us to not sell directly to the end consumers. Like the people that are there that wants to become more fit. You decided to work with specifically the fitness professionals and even specifically teach them online. So tell me a little bit about how did, what were you thinking about when it was just like an idea? Jono: Yes. Awesome. Okay. Let me add some, how long do you want me to spend till on this story? Cause this could be anywhere from five minutes to 20 minutes. Ziv: Let’s start with the 5. Jono: Awesome. Mark. Cool. So simple version. I used to be a bootcamp instructor. Okay. So I used to run a bootcamp out in the park and run a business that way there, I worked at a franchise. There were like 75 different locations at this franchise. And you were ranked how good you were. All right. Based on how many of your clients would come back, your attention number one means you were the best number 75 means you were the worst. Take your guess what I was ranked. If when starting off, Ziv: I did you thought it will only work if you are the best, right? Jono: Well, but just to start off with, I was the worst. Wow. I was 75, right. I was the worst, but I loved what I did. And I was like, well, you know, if I don’t get better, I’m gonna get booted out of a job, you know? So I gotta get better. And I was like, well, what can I do to get better? Well, let me do some courses. Let me do some upskilling courses. Right. And I went and did a, you know, a course on how to run a better bootcamp. And it was good. You know, I did it and I learned some stuff. There was an issue though, that was like the only course out there for that specific style of bootcamp, there were courses, you know, you wanna be a personal trainer at the gym, you know, you wanna be a weightlifter, you wanna be a marathon runner, but you know, for running an actual bootcamp, that style, that was the only course. Jono: So I was like, I still wanted to get better. So I would do a heap of other courses that was still related, but not as directly related. And then I would sort of spin it and use that on my niche. So let’s just say, for example, I might do a course on, you know, how to get better at sales. Okay. But that might be sales for everyone in the world. And then I’m like, all right, how can I take what I learned from that sales course and then implement it specifically to my business. Okay, cool. Now I’ve put together my own little system based on what was there. All right, cool. Let me go and do another, another course. Okay. Now this course is gonna be on how to use kettlebells. Okay, great. You know, done this course here, and this is great now how to use kettlebells. Jono: But half these exercises are only for people where if you’re working in a gym and you know, everyone’s got their own kettlebells, and they go from eight kilos to 48 kilos. How can I just take what’s here and use it in an outdoor bootcamp setting where I might have three or four kettle bells of the same weight and 20 people. How can I do it from that? And long story short, I got really, really good at running a bootcamp. 12 months later, I went back to the, the same convention where they did the rankings. Now take it. Guess what I was ranked if, Ziv Ziv: But finally, yeah. Now you got to the Jono: Space now, number one. Right. And what sort of happened from there? What other trainers would ask me? Because they sort of saw me go from the worst to best and like 20 clients to 120 clients in two locations. And they were kind of like, Johnny, what are you doing? You know, how’d you do it? And I was like, well, it’s this and this and this and this and all these different things. And I was like, hold on. I think there’s a course in here. You know, I feel like I’ve, I’ve gone to all these other courses. I feel I can put something together that is better than anything else out there, because nothing is specific for this type of people here. You know, it’s like, if you want to go and run a bootcamp, there’s nothing. That’s like, he’s step by step a to Z. How to run a very successful bootcamp. You’d have to do what I did and attend a million different courses and then take it out and then, and then make it to work for you. That’s how the idea started there. Ziv And did you actually create debt costs? Jono: Okay. So yes. So what happened there? That’s another story in its own, but in a nutshell, what happened there is originally I was thinking of doing like a workshop, like a face to face workshop. This is back in 2014 online courses. Weren’t a thing. Right. But I was kinda like, I’m already working my, my butt off, you know, and the running the fitness boot bootcamp myself, you know, and I’m like, do I really wanna give up my Sundays to work again? And then, and what if I run this workshop and no one comes, or what if I run this workshop and only one person comes, you know, they’re gonna run it for one person. And I was like, you know what, let me look at this online thing. You know, maybe I can do this online thing. I didn’t know what online was, but I knew that it was there. Jono: And I got a quote from someone for a website. They were like, yeah, we can do this. It’s $15,000 or something. And I was like, oof. You know, it’s too much of a risk that I wanna spend at the moment. And I was scrolling through Facebook and I saw an ad for an e-book and I was like, oh yeah, an e-book I might let me, let me purchase this. E-Book you know, let’s see what this ebook thing is, purchased an e-book. And I was like, cause at the a time I thought an E to get, have an ebook. You, you had to be like a publisher, you know, or like an author

    26 min

  2. 25/03/2022

    The business power of your authentic self, with Ali Levine (MNM Season 2 Episode 13)

    The business power of your authentic self, with Ali Levine Episode 13, Season 2 – Ali Levine Welcome to the thirteenth episode of the second season of The Micro-Niche Mastery Podcast. Our guest for today is Ali Levine. A TV personality and a podcaster who helps people with fashion, lifestyle and authenticity. If you’re afraid to be vulnerable and open about your life, this podcast episode will empower you to be confident in living life without masks. From audio journals and blogs to producing a podcast.  Listen to Ali’s podcast journey in the first part of the interview How did Ali strip down to her authentic self? Listen at 3:40 The best accessory and your life’s superpower are at 6:25 Learn about Ali’s turning point from a picture-perfect life to a real and raw one as a mother at 8:34 Ali’s healing stories have resonated with many. How did she start a business out of this? Check out 10:36 The truth about making money by being vulnerable is at 13:24 Listen to Ali’s success stories through the Everything with Ali Podcast in the second part of this episode Looking for a stylist? Ali is a celebrity wardrobe stylist and NY Times Fashion expert. Details here “When you choose to step into your authentic self and own every single piece and part and shadow of you that you are. That’s where the magic happens. That’s where the gold is.” – Ali Levine Important Links:   alilevine.com dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he published a fiction book about a spy who extracts information by being really good at talking with the kids of the targets, Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. I’m so excited to be here with Ali Levine for ali levine.com. Ali is a lot of things. She’s a podcaster with Everything with Ali Levine. She’s from Nashville, Tennessee. She’s a TV personality, and she helps people with everything around fashion and lifestyle and authenticity. And I came across you Ali and I was, uh, immediately, I fell in love with her, how you are authentic and, and the way that you help others become authentic. So hi Ali, how are you? Ali: Hi, I’m good. How are you? Thank you so much for that kind introduction. Ziv: Thank you for taking the time and being here. As a mom, I know you’re always super busy and you do a lot of things. So you’re busy naturally, too. I wanna ask you, where did the year to start a podcast for someone that actually makes a living from something so visual, like styling, where did you come up with the idea of a podcast? Ali: Absolutely. That’s a good question. So I had a podcast actually with one of my really good friends, uh, when I was in the Hollywood styling world called things which really easy to blog about, um, it a on hiatus, but it’s, uh, still does really well to this day. It was a really fun show of one of my closest friends that we kind of just talked about, all the things that we didn’t have time to actually blog about and talk about. And so it was a very kind of just fun flowing silly, but cool entertainment podcast. And so that was my first kind of dip into the podcast world. And then when we went on hiatus. I had gotten pregnant with my first daughter and I realized I didn’t have, you know, all the time in the world. And I was really sick in my pregnancies. Ali: So it was like, okay, we’re gonna table this for now. And then I went through my own journey in the beginning of motherhood, went through pretty heavy postpartum depression. And when I did one, I never expected it. I think most people that go through it don’t. And then when I did, you know, coming out of it, I was having a really hard time kind of healing and going through my own processes. I’m a very spiritual and more holistic type of person. And so I was doing a lot of my own work and I was, you know, working through a lot of just different holistic therapies and all kinds of things. And my therapist said, well, why don’t you start besides writing it down and blogging? Why don’t you start saying it out loud with things you’re feeling, the things you’re experiencing. And so I did, and essentially they were kind of just like audio journals for me, but a few of my friends heard them and other people around me, they were close to me and they were like, why don’t you actually like release this? Ali: And I was like, and do what with it. And they were like, I don’t know, make it a podcast or a show or something. And I never honestly thought it was gonna be that I just thought I was gonna kind of release and just, you know, use it to be able to get through more of my own stuff and ended up being so beautiful that it was actually originally called strip down with ally Levine two and a half years ago. And it was released. And, uh, for two reason since one stripping down to your authentic self was really, really important to me after going through all I had been through. Um, and it felt like I was truly naked and vulnerable in such a new way that I never experienced before, especially coming from the Hollywood space. So for me, it was really important to really have that picture painted and that visual way that when you saw that, you know, stripped out with Ali Levine, it’s like, we’re getting bear real and raw here. Ali: There is no filter. There is no BS, this is, this is it. And then the other part of it for those that, that maybe don’t know I was on a show on Bravo that was, uh, pretty, uh, well known and crazy about three and a half years ago now with my husband. And that was called stripped. And that kind of what gave me the idea of playing off of that. And so anyways, I started sharing journey and my postpartum depression, all the things I was going through as a new mom, things I didn’t expect to go through, especially in the public eye, um, was really hard for me. And so I really shared those kind of audio clips and they ended up becoming episodes and shows. And what was beautiful was as I was sharing them, I was having my own healing, but I was getting messages from all around the world from women and moms that having their own healing as well. Ali: And it was becoming cathartic to me because I was helping others heal. I was healing in the process and I was being more and more open and more vulnerable. And even in my social media space, I started sharing instead of just styling on my Instagram and my social space. I started sharing again, that more vulnerable side of me that I had never showed up in that space before and really sharing real and Rob my journey and what I was experiencing on a day to day basis and how hard it was for me. And so that was kind of where it, um, started. And then as always, you know, I think God always has bigger plans when, so as things kind of took off for me, mean that space opened up more than, of course the pandemic and everything shifted for everyone in our lives in 2020. Ali: And I just felt like I was no longer, longer doing a service to humanity by just doing moms and just focusing on mom struggles because everyone was struggling. And I felt like if I’m really gonna show up in an authentic way, how do I kind of let all these stories come through, but still really keep my idea of what was real and raw. And that was when I pivoted to everything with Ali Levine, because I wanted it to literally encompass everything and have everyone feel like, okay, I can share any story, whether I’m a mom or not. As long as I’m showing up here in a very vulnerable, authentic space, I will be sharing my story and hopefully helping someone else. And that was my whole thing was like inspire, empower, and hopefully help and transform because that’s how I always feel as a stylist. Ali: Why I love styling for so long is I want to inspire others. I want to empower them in what are wearing and what they’re feeling. And I’ve always said, confidence is your best accessory. And then once again, when I went through the journey of becoming a mom and really lost my own confidence, um, when everything happened with my postpartum depression, I kind of felt like a fraud showing up all these places in a quote, authentic space, because I didn’t feel authentic. I felt very fake because I didn’t know how to find my own confidence. And I realized as I went through this kind of dark journey and found my own light and the tunnel, what I was missing of that key piece of confidence was the authenticity piece. And when I started stepping into my own true, authentic self and not who people wanted me to be, or the I should be and showed up as me, that marriage of confidence and authenticity was truly this igniting empowering moment for me. Ali: And so now I always say, confidence is your best accessory, but authenticity is your superpower. And that goes for everyone. And so that’s kind of the little bit long story of how this all kind of started to play out and why a podcast. And now I’m getting ready to launch my second podcast where I feel very called to right now, because I feel as a collective, we’re being called on a very spiritual level to go into that authentic space, to really get uncomfortable with ourselves to further transform, to further shift our world, to further show up in our highest self and our highest power and do the most for ourselves and others. And so I’m really excited that hopefully the next month or so, if not less, depending on wh

    23 min

  3. 11/03/2022

    Monetize your business with Affiliate Marketing, with Nathan Bynum (MNM Season 2 Episode 11)

    Monetize your business with Affiliate Marketing, with Nathan Bynum Episode 11, Season 2 – Nathan Bynum   Welcome to the eleventh episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Nathan Bynum, an author and the man behind lemonlaunch.com, where people learn about affiliate marketing. Listen to this episode if you want to learn how to earn passive income through affiliate marketing. The truth that you need to know about affiliate marketing is at 1:21 What’s the best way to start affiliate marketing? Check out 2:57 The things you need to remember to make affiliate marketing work is at 5:05 The other ways to do affiliate marketing besides blogging are at 6:23 How do businesses grow their audience? Listen to their stories at 9:47 If you want to be successful in affiliate marketing, take note of Nathan’s tips at 13:32 The common characteristics of people who make a lot of money through affiliate programs are at 14:57 Nathan helps people start making money with their businesses. Find out his ideal clients at 16:56 Nathan’s inspiration and reasons in writing his book Goal Setting: Habits to Achieve Your Goals and Succeed in the Life You Want is at 19:27 Marketing techniques that will help you get in front of your ideal clients can be accessed here. Important Links:   lemonlaunch.com dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he uses power naps about twice a week at 4:00 PM to allow his brain to recover from making hundreds of decisions by then. And to get ready for coaching again in the night shift, Ziv Raviv. Ziv: Hello and welcome to the Micro Niche Mastery Podcast. Hi, together with me today is Nathan Bynum, the author of Goal Setting habits to Achieve your goals and succeed in the life you want. And the person behind lemonlaunch.com where people learn how to do affiliate marketing. Hello, how are you? Good to have you here. How are you? Nathan: It’s good to be here. Doing well. Glad to be on your podcast. Ziv: It’s a pleasure to have you here. I think affiliate marketing is a topic that is a lot of time misunderstood and is, sounds scary. So let’s start with just understanding what is affiliate marketing. Nathan: Yeah, so the basics of affiliate marketing is that a company has a product or a service that they are selling, but they want to be able to promote that through what are called affiliates. And the job of the affiliates is to find those products, hopefully ones that they’ve actually use so they can have good testimonials about it and to have a understanding of what the product is. And they earn a commission through their links that they have after they set up that affiliate account because they’re referring people to that product. And so the first company is making more money because they’re not having to pay for advertisement. Affiliate is making a commission off of that sale because they’re basically a salesman for them. And then the, whoever their audience is, is getting the benefit of having those products told to them through somebody that they trust. So that’s the basic gist of what affiliate marketing is. Ziv: One of the keys, according to like, to what you just said is basically you need an audience. You need to talk with someone that trust you and tell them, Hey, this is something I actually believe in that this product was service will help you. So what type of an audience are we looking at in order to actually consider affiliate marketing as a way to monetize your business or your side hustle? Nathan: Yeah. So at this point in time, there’s pretty much an affiliate program for most companies out there. Like if you go to a website that you use for whatever your product is, like, for example, just a random example, a sewing teaching, like if someone and teaching people how to sew and they have a specific like sewing machine that they use, then they can go to that website wherever they got that from scroll down to the bottom. And that’s usually where the affiliate program is. They can sign up for. And then also Amazon is what I usually tell people to, to start out with. It’s not the best commissions, but it’s the easiest to get set up, to kind of get a feel for affiliate programs. And the benefit of Amazon is that people already have their credit cards ready to purchase in Amazon. Plus what Amazon does is they have a 24 hour cookie. So if somebody clicks through to look at that sewing machine, through your link and they don’t purchase that sewing machine with that 24 hour cookie, anything that they buy within those hours is gonna be a commission to you. So at this point, like really anybody is, has some kind of product or service that they’re gonna be able to help promote to their audience. And then just like, get that commission at no charge, no extra charge to the people who they’re promoting it to. Ziv: And basically like, it doesn’t matter what your audience size is if they’re interested in a very specific topic and you know, that there are certain things that they might need, like online courses or services or product, then by sharing an affiliate link with them, you have a monetization opportunity that is just out low hanging fruit, just waiting for you. You don’t need to actually pay anything to be a part of the affiliate program. Is that correct? Nathan: Yeah, absolutely. There’s a vetting process for most affiliate programs because affiliates sometimes have a bad name because there’s a lot of people who will just get tons of links and just kind of blast their audience with them or blast them all over the place. But that’s not how you grow a business. That’s not how you grow specifically a brand. And that makes whatever those brands are look bad. So it doesn’t cost anything to start, but you’ll have to give them some information so that they can kind of see you that you’re serious about this. You actually are kind of in the business of whatever that niche is. They’re wanting to see that you’re relevant to that audience and that you’re somebody who’s not just gonna spam people with like hundreds of links because that, that doesn’t look good for either party. Ziv: What about like the creation of the audience? Is it something that has to be exclusively from blogging and writing, like more and more on a site on your website, or could it be that you generate content and create an audience in another way? Nathan: Yeah, that’s a great question. Because a lot of people who think about affiliate marketing is just thinking like writing blog posts after blog posts, but I didn’t initially start out with affiliate marketing in mind. I was just helping people to create websites for their businesses initially. And that’s, I made a course around that and I was selling that and I realized that because of the products that I was recommending to people to save them time from having to look at all the different options, like the hosting services, the themes and everything, I was making a good amount of money through those affiliate programs because of that course. And that was something that like I created and sometimes I would run a special and just like give away the course for free. It’s a product that I already had in place that I was giving people value. Nathan: And as kind of you, you talk about in different places, like not to think of it as a funnel, but to think of it as a pyramid, like my, that free party at the bottom of the pyramid was teaching people through a PDF that I would give away to show them how to get all the components set up like the content management system, the posting service theme, all that, and teaching them how to get that for free. And then it was not having to just keep doing posts after posts, after posts, something that like I would go in have kind of what I call partnerships with people where I would do like a live with them or teaching a class or something and grow the audience that way grow, like the email list that way grow, have people go through that pyramid and to get to the top to where it’s a product, but also you’re getting that good commission off of those affiliate links. So it doesn’t always have to be just like blog posts or YouTube videos, which those are two good places to start with affiliate marketing, but those aren’t completely necessary in the long run. Ziv: So it’s, you can have your free party anywhere. Really. You might even have a free party, which is a Facebook group. You might have a free party, which is a LinkedIn profile that is just very active and people listen to you and, and follow you. And occasionally you, you tell them about something that you’re doing like a free course, and they go into your personal free party. It’s kind of like in the metaphor of the free party, it’s kind of like having sponsors or vendor booths where people go into your free party because it’s awesome. And you are getting some providing value with your content, but then they see that there’s a vendor of something else and they can choose if, to buy it or not. And if they do then you win and they win. Everyone wins. I wonder if you have some case studies with your clients or something like that, of people that were able to see some results with affiliate marketing, some, some yummy results, even with a relatively small email list. Do you have any example like that? Nathan: So the different clients, like they d

    22 min

  4. 08/03/2022

    The Art of Using Comedy in Business, with Adam Hunt (MNM Season 2 Episode 12)

    The Art of Using Comedy in Business, with Adam Hunt Episode 12, Season 2 – Adam Hunt   Welcome to the twelfth episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Adam Hunt. A TV producer turned copywriter now the creative director of White Label Comedy. Are you afraid of writing jokes in your copy? Listen to this episode to learn how to use comedy in your business. The story of how Adam started using comedy for brands is at 1:20 Adam’s key to unlocking his company’s growth is in the first part of the episode What makes an engaging and relatable joke? Check out 4:40 The two elements in writing an effective joke for a brand are at 8:39 White Label Comedy’s ideal clients are at 9:31 How to start a conversation with your audience using jokes. Listen to Adam’s success stories at 13:25 Get a mix of text jokes, graph gags, and meme-makers every month here Download a free copy of 20 Jokes That Sell here If you find this episode interesting, share it with a friend. Important Links:   whitelabelcomedy.com dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche so you will get noticed and grow your business faster. And now your host, he wakes up every, every day and tries to make this world a prettier place. One business at a time, Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Today I have the pleasure to have with us, Mr. Adam Hunt, Adam Hunt is the creative director of white label comedy all the way from London, where you serve people from companies from all over the world with freshly retail comedy that helps them in their business. Wow, this is so specific. Hi, how are you, Adam? Adam: I’m really good. Yeah. Really excited to join you. How’s it going? Ziv: It’s great to have, you’ve been looking around at your work and, you know, from the GetGo, I thought, Hey, using comedy in business, that’s something that might be scary for some, and that by itself makes it very, very, you know, micro niche. Can you tell me a little bit about how did you come up with this idea? Adam: Definitely. Well, I think in a first thing, first, it’s only scary to use comedy when you’ve done what you’re doing. And, and I think the best jokes, the ingredients for those jokes come from a brand safe place. And so the end result is a brand safe joke and, and that, you know, that I think that’s kind of research, underpinned everything we do, but where all this came from, I used to be a TV producer. And so in that kind of half of my world, I had the luxury of working with comedy writers to punch up my scripts and make them better. And, you know, give me sort of funny ideas. I also would sort of Moonlight working for brands and businesses as a social media, you know, content creator. I used to write scripts for adverts and whatnot. And I just, it was really clear to me that on the marketing space, there were companies crying out for engaging content and they had no idea, like, not just how to commission that content, but like they had no idea what that content should even look like. Adam: They just thought, oh, I want good content. But they didn’t know. And, and they would hire me to write half funny stuff. And I was like, okay, this is fine. But I know from my time in TV that like when you get those grade a comedy writers working for you, not only is it way more fun, but you can just create content that’s way more effective. So is that right? Let’s bring these two worlds together and let’s build something that uses these comedy writers and their talents and puts them to work for brands, but in a way that is manageable, affordable, and sort of begins to build out a model of, of working because that’s the other thing is, yeah, there are funny ad campaigns. There are funny social media managers, but there was no model. There was no model for how to do it. And so, you know, by having a company that is only about comedy content or human ed content or relatable content, we can begin to develop like a, a proven model for how we do this. And that’s, that’s been my work for the last three years. And a lot of fun. Ziv: This is really interesting because you chose a very specific problem, which is how do you actually model comedy so that it could be like reproducible and yet still a very, very specific or relatable as you tell it. And you actually have developed the system you, you wanted to from the get, go to create something that is not just to keep you busy, but to keep it could team of writers busy. So I wonder, first of all, like how hard is it for you to grow your team? Adam: That’s an interesting question. And I think there are a number of important parts of the answer, because I think in terms of the kind of writers that have excelled in writing the jokes that we need for our clients, some of TV’s best comedy writers could not handle it. And they could, they’re used to writing funny stuff, but they can’t take this research and then turn that into, into jokes. It’s been a really interesting process because you touched upon the relatability matrix. And basically that was the key to unlocking our growth as a company and our ability to expand, because when we first started, you know, cards on the table, yes. I knew comedy. Yes. I knew marketing. I fudged a bit in the middle, you know, we just wrote loads of jokes and sort of hoped that they were well okay, interesting. You know, which ones work, which ones don’t, but we needed was a way to like, think about, okay, what, you know, the jokes that we are signing off here, the ones that work, what are they, why do they work? What do they put that they work? And those jokes are the ones that are reflecting, you know, the fears, pains, desires of a given audience and letting that audience kind of the reason people engage with it is because of that representation. Cause it’s, they sort share and declare their ideal selves is, is my favorite for that process. And so what we needed to do was build a system of research that could get those fears, fears, pains, and desires, turn them into something our comedy writers could use, which are relatable truth. So basically sort of short, simple statement that even on its own would get a, that so true that’s so me response, and then let them use those to write jokes. And honestly, building out that model unlocked everything coz all of a sudden, and whereas before we had to write a hundred jokes to get 10 that I would sign off on. Now we can write 40. And I, I still like to make sure we write loads, but it’s much easier. You know, now we’re giving them the best 10 of the 30 from the 40 that we could have signed off on. And it’s yeah, it’s much easier, but it it’s what I love about the system and the reason why now it works. And now it’s easier for us to bring on your writers and grow. The team is all we’re really doing is looking for the customers or the ideal customer’s own words, how they talk about the problem. We’re simplifying that so that you can understand the idea behind what they’re saying and that’s the relatable truth. And then we’re turning it into a joke and that it’s literally their own words back in their ears as if they wrote the joke themselves and they go crazy for it. So yeah, that’s I, I sort of I’ve rambled around the answer. I, I hope I answered the question, but if not prod me. Ziv: No, that’s clearly great because basically what you did is you reverse engineered the, a bunch of jokes. You already knew how to write them, but then you found out through trial and error, which ones of them are not just like as an editor, you know, they’re the best, but which ones also get better responses and why you can understand why. And then you created the system that allows you to produce more of these and teach that to new writers that are working for you, new comedy writers. And that, that must be very fulfilling, not just on the level of getting a system, but also on knowing that you can be predictable for your clients. They can depend on you to actually produce new jokes every month. And these days you, you do two things that I think are noteworthy with your agency, which is like available online on whitelabelcomedy.com. Ziv: One thing is that you actually teach the same systems that you teach your team. You teach them as an online course that is available for everyone. And the other thing that is very thing is that you, you have a subscription where people can have freshly written jokes written every month, both up freshly written for them specifically for the client or as a part of the membership where it’s basically it’s fresh content, but other people might use it too. So can you tell me a little bit about your clients? What type of clients will probably enjoy working with you with unique content and what type of clients from your point of view is a good fit for just being a part of your club and getting the same jokes that other people are getting. Adam: Definitely just to clarify that so that there are a couple of strands basically to the offer that we have and yet the best way to work with us. Absolutely. If you can afford it, TV’s best covers are not always super cheap, but we try and make it as affordable as we can is working with us as a done for you client, where we do the research, we write the jokes, we create the artwork, we deliver everything for you. And you know that we’ve got clients at every end of the spectrum, yo

    19 min

  5. 04/03/2022

    Creating a membership site on a micro-niche, with Jim Fricker II (MNM Season 2 Episode 10)

    Creating a membership site on a micro-niche, with Jim Fricker II  Episode 10, Season 2 – Jim Fricker   Welcome to the tenth episode of the second season of The Micro Niche Mastery Podcast.  Our guest for today is Jim Fricker II, a content creator and travel Spanish expert from spanishandgo.com, helping people travel to Spanish-speaking countries with confidence. From learning a language to creating business opportunities. Listen to this episode if you want to learn how it was made possible. Jim’s story of finding love and a micro-niche is at 1:12 The two ways to start creating content that provides value are in the first part of the interview How to upsell when you’re starting with a podcast? Find out at 3:55 Spanish and go’s most successful offer in their membership is at 6:27 Find out the main reason why people want to learn Spanish at 10:45 The three things that Jim used to generate traffic are at 13:05 The different membership offers created from a podcast are at 15:37 Two platforms in running membership sites and various courses – Teachable and Hyax Jim’s opinion about the frequency of sending email to his list is at 17:55 Important Links:   Learn Spanish and Go Podcast youtube.com/c/SpanishandGo dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he reads a business book every two weeks, usually an audio format while walking or running Ziv Raviv. Ziv: Hello and welcome to the Micro Niche Mastery podcast. I’m so excited today to be with you and to share with you an interview with Jim Fricker from spanishandgo.com. Jim Fricker has been successful in creating a membership site on a micro niche together with his wife, May Larios I hope I pronounced that well correctly. Hello, Jim, how are you? Jim: Doing great, Ziv. Thanks for having me. And yeah, you got her name, right? A lot of people messed that up. It great job. You nailed it. Ziv: Cool. So are you, you created spanishandgo.com. Tell me the backstory, like the origin story. How did you get to the idea even? Jim: Yeah, so originally a studio producer, I helped musicians record and produced their music. And I did that for years, but I always had the travel bug. So I decided way back in 2010 that I wanted to learn Spanish so that I could travel to other countries and get around and, and learn a little bit more about the world rather than just sitting in a dark studio all the time, all day, every day. And so, in doing that, I started on this journey to learn Spanish and coworker of mine. I was working part-time at a food co-op. She told me about this website and it was a language learning exchange website, kinda like Facebook, but mainly just for meeting other language partners in there. I met my wife. I met May and we practiced learning each other’s languages and learning about each other’s culture. Jim: And from there, we just really hit it off. She invited me to come down to Mexico. I had never been there before and we began to travel around a bit and it was just so much fun for both of us, for us to share our cultures with each other and to get to know some new places. And we thought, wouldn’t it be great if we could combine our forces, she was a language teacher. That’s what she went to school for. And, and that’s what she was doing professionally when I met her and work together and to be able to share Spanish culture with English speakers. So basically doing what she did with me, being able to share Spanish culture with gringos, with native English speakers, primarily from the US and started an online business that way. And so we started looking at the different options. There were to do that, and we eventually decided that we’re gonna make it happen. And first it started out as a podcast idea. Then we thought, oh no, we should maybe go down the YouTube route. And, and so we started there and then eventually circled back around to doing the podcast. And now we also run Spanish immersion retreats. So it’s become quite a bigger than we originally anticipated, but it’s going great. Ziv: So you took this idea of teaching Spanish and you started to create free content on YouTube and back to the podcast. And you chose to do it in a very special way, your podcast on purpose, they provide a lot of value. Can you explain to me what you’re actually doing in your podcast? Jim: Yeah, so the podcast is aimed at anybody who’s around the late beginner, early intermediate learning stage of Spanish. The podcast themselves are all in Spanish, I’d say 95% in Spanish. And the content is focused on helping people connect to the Spanish speaking world. So, so that could be any different Spanish speaking country. Our goal ultimately is to travel to every Spanish speaking country and interview different people from different Spanish speaking countries about the culture, the food, and also give some language advice. So it’s not really grammar lessons. It’s more so a conversation. And mainly between my wife and I. So my, and I, we have half hour episodes speaking on these different topics. And then there is a membership component to that where listeners can join to get additional content, to help them better understand what they heard in the podcast better to test their comprehension of what they heard in each episode. And we provide full transcriptions. Like I say, quizzes, a breakdown section in English. There are different tiers to the membership, but the podcast itself is free. And obviously we can upsell to those other tiers to help them out more. Ziv: And this is very interesting because one of the membership levels that you choose to present is actually for people that going to focus only on the podcast content itself. And just go through the transcript of them, almost like a minimal, kinda like a patreon type of support, even where they basically support occasion of the podcast exclusively and enjoy the transcript, which helps them learn Spanish. And then there are other levels that are more immersive in all the way up to a level where you can study with you guys once a week, after being used to listening to you through the podcast, it makes total sense to upgrade to an experience that is more one like one on one, but it’s a group lesson, but it’s a deeper relationship. So can you tell me what’s the most successful package that you offer in your subscription, in your membership? Jim: Yeah, the basic level is the most popular level, which is great for us because it doesn’t overwhelm the classes that we offer, which is the higher tier. And we have about 80 students at that level right now. And that’s just that one single tier. So with that, we’re able to provide all of the content that we promise once a week, that goes along with every episode of the podcast. And then they have access to that whenever is convenient to them. Ziv: And what happens in the next tier? Jim: The next tier is the plus membership. And that’s where they have access to the group classes once a week. And with that, we don’t focus on grammar much ever because we don’t think it’s the best way to learn a language. So in general, we have a class that’s related to the subject of that week’s podcast episode, for example, let’s say one week we talk about, which is like this mythical creature in Spanish speaking countries, sort of like Bigfoot or maybe the Loch ness monster, but it, this mythical creature that some people really believe in that goes around, sucking the blood of goats of farmers in the middle of the night. And then the farmer will wake up in the morning and find their goats dead and having these two or three bite marks in their neck, for example. So we might do that week since that was the episode, a class that’s related to mythical animals or something like that. Or if there’s a cultural episode, maybe we’ll talk about cultural differences between their country and Spanish speaking countries. Ziv: And one of the things that make you more specific in more niche is that your promise is a promise that you actually fulfill yourself, which is that you will be able to travel. You’ll be able to understand the culture and you’ll be able to speak Spanish and you did it yourself, and you are helping other people now with it. And it’s more of a specific type of people that wanna travel. Do you see any like over time, any additional type of avatars being attracted to your podcast? Jim: Well, we are seeing more people attracted to the podcast maybe from, from different parts of the world or different motivations for learning Spanish with the podcast versus the YouTube channel. So the YouTube channel is geared a little bit more towards people, specifically from the United States who want to learn Spanish, who are interested in this, or possibly moving to a Spanish speaking country. We try to keep that a bit more accessible to a broader audience so that we can kind of funnel people in and say, oh, okay, this is a bunch of free content about cultural differences in, in Mexico, or maybe how to tip in Mexico, how to get around different Spanish speaking countries. But then if you really wanna take your Spanish to the next level and take it more seriously, we offer the podcast. We’re affiliates of a number of different Spanish programs, different travel programs that we can sort of upsell to our audience. Jim: We also have a, our Spanish immersion retreats. So that’s an opportunity for them to join u

    21 min

  6. 25/02/2022

    Figure out your business trajectory, leverage a business sounding board, with Phil Fraser (MNM Season 2 Episode 9)

    Figure out your business trajectory, leverage a business sounding board, with Phil Fraser Episode 9, Season 2 – Phil Fraser   Welcome to the ninth episode of the second season of The Micro Niche Mastery Podcast.  Our guest for today is Phil Fraser, who is known for his multi-award-winning online gaming affiliate business and now a Business Sounding Board.  Wondering what type of help you need to grow your business? We’ve got the answers in this episode.  A success story of getting a product into a micro-niche is at 1:21 How did Phil generate income from his website? The two business models he used for monetization are at 4:02 No cash to spend on advertising? Check out 6:34 to learn how Phil sustained his start-up business Phil’s story of becoming Ex Mr. Online Bingo is at 8:32 Learn more about business sounding board services at 11:21 The parameters Phil used in niching down in this micro-niche are at 14:20 Is there a specific industry for this micro-niche? The answer is at 22:18 The common issues business owners deal with can be found at 23:13 Need free advice and guidance for your business? Get the Nous of Fraser newsletter here If you find this episode interesting, share it with your friends. Important Links:   linkedin.com/in/philfraser/ philfraser.co.uk dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he loves practicing singing with his 14-year-old daughter, and they often share songs from their playlists with each other. Ziv Raviv Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Hi, I’m so excited today to share with you a double story, a story of both a micro niche success in the product field, and also a story of micro niching on a specific problem with the service. Let me introduce you to Phil Fraser from philfraser.co.uk. Hello, Phil, how are you? Phil: Hi, Ziv. Good afternoon. I’m great. How are you doing? Ziv: It’s great to have you here. I’m really excited about getting to the point in the interview where we talk about your service as a business founding board, which sounds really interesting and unique and, and specific. But before that you also have a story, a success story of getting a product in a micro niche. Tell me all about that. Phil: Okay. So this goes, this story goes all the way up to 2000 and I, I took a, a business idea out to the market to get some angel investment for what would’ve been the UK’s first ever pay to play online bingo site that failed. We got no support whatsoever, but what fell out of the back of it was a comparison in effect comparison website for online bingo sites for initially in the US. And then eventually in the UK and online bingo sits within the whole online gaming space. So within that, you’ve got sports betting, you’ve got online casino, you’ve got online poker, you’ve got online lottery, online slots. We stuck to online bingo throughout, and that was our niche. The great thing about that was if you think about the, those products I’ve just listed in online gaming, you know, casino, poker, sports betting, they’re very male orientated. Phil: So online bingo is very female orientated and pretty much in the early days, we were just left to it because it was such a different niche to every it’s easy to take a sports better and go, okay, you like betting on sports. Do you wanna play online roulette or do you wanna play online poker? The further step to online bingo is for a lot of companies was too big, too early. So we were just left to our lane and we became by niching because we were alone. We became a, the whole niche thing was very much a case of big fish in a small pond. Ziv: This is fascinating. So you were basically doing like a website and I’m guessing a lot of search engine optimization and you started to generate traffic and you tell me what was your monetization strategy? Phil: Okay. So we had, in fact, we actually had two business monetizations, route one, my background pre-launch of the business was selling advertising in newspapers and magazines. So that was where I came from. So our initial business model was simply selling advertising space on the website. So it was a case of, we will advertise your product on this many pages for a month and that’s X pound or X dollars, or we would do it by just by impressions. So we will run your banner until it’s delivered 500,000 impressions, and that will cost you again, X thousand pounds. So that was our initial model. And the other aspect of that initial model in the very early days of online gaming, it was a bit wild west and there was some, some interesting characters within it, let’s say. So we ran with a, a prepayment model. So we said, you send us your money and we will then run your ads rather than how you would normally invoice a product. Phil: You know, we’ll pay the product and, and you pay afterwards. And that was brilliant because that gave us fantastic cash flow. So that business, the initial business model was advertising the model that the online gaming industry generally had within it was an affiliate model. And in very, very simple terms, that model as you run our ads for free, but we will pay you back a percentage of the money we make from the players you send. Now, the reason that model works so well within online gaming is it’s quite simple. If you signed up from my website, you spend $50, a hundred dollars a month, we get back $20. It’s very straight line. It’s very simple. And the beauty of that model, and this was fantastic about the model was I, you are my player for lifetime on that brand. So if you keep spending month on month on month, I get money from you month on month on month, which is a great model on one hand. However, going back to the first sentence, I run the ads for free. If you don’t spend any money, I don’t get any money. So there’s a, there’s a sort of risk reward. So we had two business models running. We had a, a straight advertising model and an affiliate model. Ziv: And how long did it take before you started to be becoming really profitable and excited? Phil: It’s interesting. The first five years of the business were you ran from home. So it to myself and my wife, and basically a couple of freelancers. And when you started a business, a lot of business books and podcasts and, and webinars say, you know, you’ve gotta have your exit planned and, and, you know, seed funding and a, and B and all that sort of thing. The vast majority of people, I believe setting up a business to pay the bills. And then what comes after that is the added bonus. So for five years it took us before we took on staff and an office. And I think that’s probably the point where we go, okay, we’ve got a business now that’s making money rather than just paying bills and maybe buying a new car, or maybe having a nicer holiday than going to the beach locally or something like that. So it’s it sort of grow. So it took about, I would say it took five years before we became a proper business. Well, we put, or we saw ourselves as a proper business. Ziv: What was the, like the lives that the yearlong cycle for business like this, is it basically just writing more content and just getting more traffic in it? Or did you experiment maybe with additional traffic sources? Like, I don’t know, Pinterest or Instagram or anything of that sort Phil: Bearing in mind? The business, as I say, started back into 2000, so we were quite lucky in the SEO was very early. So I, and those who who know their SEO history, it was sort of gray copy on white backgrounds. So the search engines didn’t see the words and, and keyword stuffing. And then we got into link exchange and all that sort of stuff. So a lot of our initial work, it was SEO and it eventually we got in-house content writers. We got in-house SEO guys, partly because we were as a zero investment startup. So we had no cash to spend on advertising. What we did do, we did a lot of email marketing where we exchanged lists with people. So we’ll promote your product. And again, this is within the niche. So, you know, we’ve got a bingo, a client who has a pay to play bingo site. Phil: So he’s got a database of players, some of whom spend money, some of whom don’t, we’ve obviously got a database of a newsletter. So we would say, okay, we’ll, we’ll market your product on our database. And then if you market our product to make, even to, to people who aren’t spending money. So there’s no, you know, there’s no cost to them. Look, these are dead players. These, these are players that don’t spend and, and we’ll do it as a Contra. So actually that gave us some inexpensive or cost negative or cost neutral marketing. And this is, I think one of the things that that’s interesting, and one of the other things I now do is I’m an angel investor. A lot of the stuff we did was driven by the fact that we didn’t have any money. So you have to get creative in how you promote and market your product. If you’ve been given half a million dollars or a million dollars or 2 million by angel investor you go, yeah, fantastic. We’ve got loads of money to spend. And perhaps, and won’t say everybody does this. Perhaps you end up it in ways or places that you probably wouldn’t if it was your money out of your pocket. Ziv: So what happened to this business? I understand that you, at some point did do an exit tell us that story.

    27 min

  7. 18/02/2022

    Protecting your intellectual property as a content creator, with Devin Miller (MNM Season 2 Episode 8)

    Protecting your intellectual property as a content creator, with Devin Miller Episode 8, Season 2 – Devin Miller   Welcome to the eighth episode of the second season of The Micro Niche Mastery Podcast.  Our guest for today is Devin Miller, a podcast host and the founder and CEO of Miller IP Law who helps startups and small businesses with their patent needs.   If you need help protecting your business ideas, you’ll learn more about how to do it in this episode.  Copyright, trademark and patent are three concepts that you need to know and be able to tell them apart. They are explained at 1:52 How can online content creators protect their intellectual property? Find out at 4:39 The different things a course creator need to consider before applying for copyright is in the first part of the interview Learn about the cost and the process of applying for copyright at 6:55 Can business coaches protect their methods and strategies? Answers are at 12:55 Find out if your brand is worth protecting? Check 13:41 Are copywriters covered with the IP Law? Listen to 16:06 Wondering what IP law can do for you? Schedule a strategy meeting with Devin Miller here Listen to The Inventive Journey to learn more about transforming startups to success. Such an informative episode! Share it with your friends.   Important Links:   strategymeeting.com milleripl.com The Inventive Journey dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host. He hired us first, all time, virtual assistant as soon as he reached the six bigger milestone, Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Hi today, our interviewee is Devin Miller, the founder and CEO of Miller IP law, where you can get help as a small business owner with all your patents and trademarks all the way from Utah USA. Hello, Devin Miller. Hi. Devin: Hey, how’s it going? Thanks for having me on. Ziv: It’s always a pleasure to have a fellow podcaster here on the show, you run the podcast at the inventive journey podcast, where you interview people, small startup owners, small business owners about all the, these things related to patents and trademarks. And I want to damage it down first just because, you know, some people don’t even know what’s the difference between a trademark and I don’t know some other things, what do we do? What do people really need at the beginning? If you had to give like the introductory explanation of what do you do and explain it to someone in the eighth grade as we copywriters, like to look at, like the sixth grade seventh grade, eighth grade is like the level of understanding that it’s really easy to understand. How would you describe the differences between patents and trademarks and what do you actually need to do as a business owner to protect yourself? Devin: Yeah, and I, I’d probably just take one step back because depending on what your business is and what you’re doing, it’s the answer’s going to vary. So maybe just say baseline, we can establish what is a patent and what is a trademark, what is a copyright? And then talk a little bit about kind of when you would consider them or what their, how that might line up. So with that, if I were to break it down, patents are basically for inventions. If you invented something, you created something, whether it’s software or hardware electronic, or, you know, anything of that nature. But if you’re creating something that has utility a functionality does something that was what a patent protects, a trademark is gonna be on the branding site. So if you were to think of a name of a company, a logo, a name of a product, a cash phrase, any of those are gonna all be associated with branding and they’re gonna be protected via trademarks. Devin: The last one is gonna be for copyrights and copyrights are going to be for something that’s more on the creative nature. So if you’re to think of a book, a painting, a sculpture, a movie, any of those type of things are all on the creative nature and they’re gonna be protected by a copyright. So kind of when you’re at, you know, as far as what you need for a business, a large part depends on what the type of business you’re doing or where the value of the business is. So you’re thinking of, as an example, if you are a service based business and your real value of your business is going to be on the brand and the reputation and the establishment of quality, then you’re gonna wanna really protect the, the brand. You’re gonna wanna get a trademark. But on the other hand, you’re saying, no, we are really a innovation company. Devin: We create really cool technology. That’s really valuable and that people are gonna want, and that’s the core of our business. Then you’re gonna go from, go toward more for patents for the inventions. On the other hand, you’re say, no, I’m a aspiring writer I’m gonna create or write the next Tom Clancy or Harry Potter or Lord of the Rings or whichever genre you’re in. And that’s where the core of business is. Then you’re gonna wanna copyright the book you’re writing. And so that’s kind of where I would start is when you’re looking first, understand the different options you have for protection, but then also look at where’s the value, where’s the core of your business. And that’s where you’re gonna start to look to protect. Ziv: I want to narrow it down to like two specific industries and see where you help in those cases and what people need to, to know. And we’ll start with the niche of online course creators. So we’re talking about situation where people can learn from you and improve their lives in all sorts of ways. But those also the risk of someone going into your online course, maybe even getting someone to buy it and looking at it, and then potentially like being very inspired by what you teach and teaching that same thing elsewhere. So what type of protection an online course creator can, can take? Devin: Yeah. I mean, if you’re an online course creator, that’s typically, unless your course is so innovative and out of the box and you do a new way of presenting the material and you had to have a software platform and you had to have different backend, which generally isn’t the case. I’ll assume that isn’t the case. If it was the case, you’d maybe go down the patent route, but generally as a course, creator, it’s much more of the, the content you’ve create. So you’re, you’re basically looking as a course creator for kind of two values of your business. One is the actual content. So the videos or the written material, or, you know, or however you’re conveying the information, all of that information is gonna fall under a copy grade. So if you really come up with a good system that explains it, well, you have some great video courses and you’re providing the it that way. Devin: You’ll want to protect that actual content via copyright. So that way all that material you created, you can establish ownership of it. The other thing you’d look at is also as a course provider, a lot of times you’re gonna look and say, we are also creating a brand. In other words, there are a lot of different courses out there for a lot of topics. And a lot of people are doing different variation of courses and overall they have some of the same content material, but it’s how they convey the information, whether they’re trusted brand and everything else. And so that one, you know, as you’re establishing the name of the company, the product line or the core, you know, name of the course and those type of things, you’re gonna be looking at a trademark to do it. So, you know, gimme an example. Let’s say you were going to create a financial or financial course of how to manage your money, how to get out of debt and how to do it. Devin: You know, you’re gonna do something similar to like a Dave Ramsey or someone else that has a, a large following of how to you manage your finance answers on how to, you know, set yourself up for success on the financial front, then all the content you created, go get a copyright on it, on the brand, you know, the Dave Ramsey brand or whatever that might be. You’re going to get a trademark in order to be able to maintain this or the, the brand or the brand that you’re using such that other people don’t come along and use it. So in that case, that kind of how you’d start to tackle it. Ziv: Can you give us like this rough estimation? And I know it might be very different from one client to another, but what type of cost are we looking at to get copyrights into maybe take a name of an online course or a name of your brand, a trademark? Devin: Yeah. So if you were to take a copyright and they said, all kind of quote, our fees is a baseline because different firms or different law firms or attorneys can, will charge different amounts based on how, what their, what their service offering is typically a copyright you’re gonna look at is gonna be around three to $400. You can, with most copyrights, you can include, you know, different videos or know a good amount of the course. And so if you’re having a course, you can typically include it under one copyright, and you’re gonna be looking about three or 400. If you were to go to a trademark trademarks, work a bit differently in the sense that when you’re filing a trademark, one of the things you’re doing is you’re identify

    20 min

  8. 11/02/2022

    Stepping into the power of niching down, with Lora Cheadle (MNM Season 2 Episode 7)

    Stepping into the power of niching down, with Lora Cheadle Episode 7, Season 2 – Lora Cheadle   Welcome to the seventh episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Lora Cheadle. A former lawyer turned author, now a speaker and a Betrayal Recovery Coach. This episode is a story of turning the pain of infidelity and betrayal into self-transformation and empowerment. Lora’s personal story about betrayal is at 1:23 How did niching down to betrayal recovery expanded Lora’s coaching business? Find out in the first part of the interview Two things Lora did to attract people who need your help can be found at 8:28 How to recover from a betrayal? The answer is at 10:11 The impact of sharing a personal story about betrayal recovery is at 12:11 Looking for an antidote for betrayal and burnout? Check out FLAUNT! Drop your cover and reveal your smart, sexy, and spiritual self Flaunt Podcast helps people vent painful experiences, validate their feelings and have something to lean into How does Lora measure engagement in this coaching niche? Find out at 20:42 Start learning, healing, and growing with the Free Sparkle after Betrayal recovery guide “The bottom line is for all of us to just be fine with ourselves because we know who we are and what we’re worth.” – Lora Cheadle Important Links:   NakedSelfWorth.com loracheadle.com dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he meets his team every day and considers this time investment worthwhile because it is significant rather than important or urgent, Ziv Raviv. Ziv: Hello and welcome to the Micro Niche Mastery Podcast. I’m so excited to share with you today. An interview with Lora Cheadle. Lora from Littleton, Colorado USA is a former lawyer turned author and speaker, and also she’s a betrayal recovery coach. Listen, and learn all about what that is. Hello, Lora. Hi. Lora: Hi. So nice to be here. Ziv: It’s a pleasure to meet you and you have a story that is very personal, that have changed your life journey in many ways. I hope it’s okay if we start with your origin story, even though it is very, very painful and I’m sorry for everything that you went. Lora: Thank you. It, it was a very painful journey. After 23 years of what I thought was a really good marriage and a strong partnership. My husband and I were both attorneys. I left the practice of law and stayed home to help support him and his career and raise our family. And then I started my own part time women’s empowerment, coaching business. After 23 years, I learned that he had been cheating on me for 15 of those years with multiple women. And as you can imagine, it destroyed me and my world because everything I thought to be true, wasn’t all of the sacrifices I had made for this greater good. All of a sudden I realized there was no greater good and that I had only hurt myself. And yeah, it really truly threatened to destroy me. Ziv: Just hearing you your voice and imagining the magnitude of the betrayal of trust in the betrayal period, it sounds devastating. You probably close to being devastated. How old were your kids back then when you found out. Lora: In a lot of ways that made it so much worse? Because my youngest child was just about to graduate from high school. So in my mind, I’m like I’ve made it, you know, I’ve done it for all these years and I’m finally free. I can travel with my husband. It’s gonna be just he and I again, and I can start pursuing my dreams and start working out and enjoying myself and let the mom thing go a little bit. I I’m back to me. And my life is just about to begin. And literally two weeks before graduation is when I found out and it was, I mean, the rug was literally jerked out from beneath my feet. And all of a sudden I had to reprocess what does this mean? Going forward and are my kids going to have a home to come home to? And they’re both boys and they’re kind of in this formative dating years. What is this gonna mean for them? And for me and for everything going forward and my business, what is it gonna mean for my business too? Because working with women on female empowerment, how do you reconcile all that? How can I have authority or credibility? When my husband, cheated on me for 15 years and I didn’t even know it like who’s gonna listen to me. Now. The whole thing was so utterly devastating. Ziv: How odd and ironic it is the power of vulnerability that actually exposing your very private, painful story to more people have helped you feel a lot of the wounds, including grow your business, not just to recovery. So tell me what was the process looking like it for you? Lora: Yeah, that’s a great question. When I first learned of the betrayal, I was confronted with so much judgment from other people and that actually became very painful. You know, people would tell me what I should do, what I shouldn’t do. Some people had the nerve to question me and what I did wrong. And it was like, whoa, whoa, whoa, whoa, whoa, this isn’t about me. And what I didn’t do wrong. And you’re not in my marriage. You’re not in my, all of the judgment made me want to shut down and hide, which really was the catalyst for change because all of a sudden I started thinking, okay, you look at the statistics. I started learning through all of my betrayal recovery. I started learning those statistics, 20% of marriages, face infidelity, and some surveys go up to 70% because that’s something that people don’t even wanna admit to, even in an anonymous survey because of the shame around that. Lora: And I thought, okay, this is a huge problem. And nobody’s talking about it. Especially the men and women alike, who are, who are all together on the outside, who wants to admit I was duped, I’m falling apart. There’s so much shame. And there’s such a stigma around being the betrayed partner. And I was like, okay, I’m a lawyer. I solve problems. And I’m a female empowerment coach. I really help people step into their power. This is a place of power that we all need to step into. If I am covering up my pain and my shame, you have power over me. But if I can own that pain and yell on myself and be like, this is what happened to me. I was victimized, but I am not a victim. Then I reclaim my power. And the more I did that, the more I started seeing how yes, infidelity and betrayal is a thing, but we also betray ourselves all the time. And I started realizing betrayal is huge. And the more I niche down into doing betrayal recovery, the more it expanded because the more I saw that everything is betrayal and we’ve all been betrayed and we’ve all betrayed ourselves. And we’re all protecting ourselves and our hearts and our businesses from betrayal all the time, which is shutting us down. Ziv: So in a way for you and for women that you work with as well, I dunno, do you work exclusively with women by the way? Lora: I don’t work exclusively with women, but I use burlesque the concepts of burlesque in my coaching. So it resonates more strongly with women, but yes, I have worked with men as well. Ziv: Not only have personally experienced that in this painful moment or time, you can actually collect instead of hiding and losing your power, you can, your power and step into it and like own your situation as an opportunity. Yes. But that’s also not something you do privately, but you also teach others on how to do so. Tell me a little bit about what you do in terms of, if we step a little bit into the business side of things, because you share your story and, and naturally people resonate with it, but what are some of the things that you do in order to actually attract people that need your help? Because you can’t really just find, you know, in events, when you look at the people, the person, if he suffered from this problem or not, you need them to notice you in some way. So what do you actually do? Lora: Yeah. Couple of different things. I show up on social media in a lot of the betrayal recovery sites. And I just listen, I try to provide as much value and as much information for people who are suffering as possible. I have got a free monthly Sunday sanity group for people who have been betrayed. So they can just without obligation dip their toe in the water, hop on zoom for 90 minutes once a month and talk and see what it’s like to connect with others. I run that through a platform called meetup. I also posted on event bright. So a lot of the free places out there. The other thing that I do is I just try to remain open, remain open on social media, remain open in talking to friends, to family, you know, to people that I meet. And it’s surprising the power of word of mouth, you know, in this digital world, word of mouth is still really powerful. And just sharing my story with people that I know then their sister has been betrayed and then their, you know cousins, and stepdaughters, whoever has been betrayed and it all circles back to me. Ziv: Wow. So you also have certain things that you do that pay things because that weekly, that monthly zoom coaching meeting which is so generous of your, to zoom and provide some first aid, but it’s very hard to, you know, just wait for another month in all of these emotions and all of these like little moments of in a day. And I imagine that also, maybe you can enlighten me, but the process of recovery is not a short process. L

    23 min
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About

This show explores the idea that businesses that find a Micro Niche get noticed and grow to a significant size or simply faster. Hear interviews with business owners, tribe leaders and too creators and learn the power of going niche. Micro Niche Mastery starts here.

Information

  • Creator
    Ziv Raviv, the CEO and owner of DailyCookie.co
  • Years Active
    2021 - 2022
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © This show was created by Daily Cookie, a company by Kivi Media. All rights reserved.
  • Show Website
    Micro Niche Mastery