TheStockroom

TheStockroom

TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be. For enquiries email: thestockroompod@gmail.com

  1. 2 days ago

    EQL Explained: The Science Behind Sneaker Raffles | TheStockroom Podcast

    The founder and the partnerships lead behind one of the most trusted names in sneaker raffles reveal how EQL is trying to level the playing field for consumers and brands alike. Andrew Lipp is the Founder & CEO of EQL, and Scott Carter is EQL's Head of Partnerships for Sneakers & Streetwear. Together they've built EQL into a platform designed to bring fairness and transparency to sneaker raffles, partnering directly with major brands to give consumers a genuine shot at the pairs they want. TheStockroom met Andrew and Scott in Paris for this conversation — covering everything from EQL's origins to where the raffle industry is heading next. They explain: ◼ Why building genuine relationships mattered more than anything else in EQL's early days ◼ How EQL earned the credibility to partner directly with major brands ◼ What it felt like launching their very first product through EQL ◼ Why consumer experience sits at the centre of everything EQL does ◼ How EQL actually measures success, and what the EQLizer score means ◼ Their favourite raffles to date, and how the industry has changed from EQL's point of view ◼ How EQL decides which brands and partners to align with ◼ Where AI already shows up in EQL's day-to-day workflows ◼ What the future holds for EQL … and for TheStockroom Timestamps: 00:00 – Intro 01:07 – EQL x TheStockroom Live in Paris 01:36 – Introducing Andrew Lipp, Founder & CEO of EQL, and Scott Carter, Head of Partnerships for Sneakers & Streetwear 02:43 – What's on foot, pairs brought to Paris & favourite sneakers 15:19 – How EQL started and the importance of connecting to people 20:43 – Building credibility and partnering with brands 23:53 – Launching their first product via EQL 30:00 – Why consumer experience is so important to EQL 39:10 – How EQL measures success 49:50 – What is the EQLizer score? 52:54 – Andrew & Scott's favourite raffles 1:00:28 – How the industry has changed, and how EQL chooses who to align with 1:08:01 – What the future of EQL looks like 1:13:13 – How AI shows up in EQL's workflows 1:17:23 – Where TheStockroom wants to be in 5 years 1:23:00 – Andrew's why 1:25:13 – Andrew and Scott's words of wisdom

  2. 23 Jul

    How Live Shopping Is Changing Retail: Whatnot Explained | TheStockroom Podcast

    The man behind men's fashion at one of the fastest-growing live shopping platforms in the world reveals how Whatnot is quietly changing the way brick & mortar stores make money — and why livestream selling might be retail's next big shift. Pierre Tettart is Head of Men's Fashion at Whatnot, the live shopping platform reshaping how brands, sellers, and collectors buy and sell in real time. Before fashion, Pierre built his career in tech, and brings a multicultural upbringing and a lifelong love of sneakers and style into everything he does at Whatnot. He explains: ◼ Why brick & mortar stores are turning to live selling to unlock new revenue ◼ What it actually takes to succeed as a consistent live seller on Whatnot ◼ The strategy behind Whatnot's expansion into Europe, and what markets are next ◼ Why nostalgia and collectibles create such powerful buying behaviour ◼ Whatnot's stance on safety and overconsumption in a fast-moving marketplace ◼ How to actually get started selling on Whatnot CHAPTERS 00:27 – Introducing Pierre Tettart, Head of Men's Fashion at Whatnot 01:40 – Pierre's background in tech and his multicultural upbringing 06:05 – What is Whatnot? 08:49 – Pierre's early fashion memories 11:06 – What's on feet? 12:33 – What's on the table? UNDEFEATED: Nike Air Zoom Spiridon 15:03 – New revenue opportunities for brick & mortars 16:55 – The power of consistency for Whatnot live sellers 19:05 – The strategy for entering Europe 23:00 – Emerging categories and markets on Whatnot 24:30 – Whatnot's stance on safety and overconsumption 28:37 – Why collectibles and nostalgia create such strong buy-in 30:34 – Hearing testimonials from live sellers 32:29 – The Swatch x AP marketing moment 36:21 – How to get started on Whatnot 42:19 – Pierre's closing thoughts

  3. 17 Jul

    Wales Bonner & Hermes Are Making History! | TheStockroom Podcast

    Wales Bonner took over the headlines in October as it was announced that she was being made the Creative Director of Hermes Menswear, a role held by her predecessor for 37 years! What does this mean for Hermes? What can we expect from Wales Bonner as she brings her point of view to this legacy brand. Bolu, Eman and Michael also speak about the newly announced partnership between Nike and Palace, as brands are gearing up for the World Cup, could this acquisition set Nike up in the best way possible or could Adidas have something up their sleeve? And what does Manor Place, the new hub created by Nike and Palace, in South London, mean for the community? For all this and more, make sure to tap in to today’s episode! #walesbonner #fashion #podcast Follow TheStockroom:  https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show Bolu: https://www.instagram.com/boluthebear CHAPTERS 00:00 - Intro & Bolu’s Live From DXB 05:29 - What’s on Foot? 06:39 - Wales Bonner Becomes Creative Director of Hermes Menswear 14:20 - Wales Bonner Designed The Gold Rings For Instagram 17:52 - Palace x Nike Has Launched With A New Home ‘Manor Place’ 23:40 - Will Adidas Regret Losing Palace? 26:08 - Was The ACW x Arsenal Collection Too Expensive? 31:21 - JFG Released His 21st Shoe, The New Balance 2010’s “Hand Me Down’s” & “Bag Lady” 37:40 - Salomon x Margeila MM6 Collection Is Super Clean 40:37 - The ACG Goadome’s Go Crazy! 46:06 - Shoutout Offspring and This Way Up For The Air Max Sunder’s Total Red 51:10 - Surplus Sydney Brought the World to Australia

  4. 10 Jul

    Louis Culture: New Music, Production & How His Childhood Shaped His Style | TheStockroom Podcast

    In today’s episode of TheStockroom, we’re joined by the talented household name, Louis Culture hailing from South London. Kicking off his career as a producer and developing into the talented artist we’ve seen today, Louis joins Eman and Michael on the pod as they speak about his journey so far as an artist, his love for fashion and footwear, and the new project he has on the way! Make sure to like & comment, and subscribe so you don’t miss anything! #louisculture #ukmusic #podcast Follow Louis Culture here: https://www.instagram.com/louisculture Follow TheStockroom: https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show 00:00 - Intro 00:35 - What has annoyed you today? 03:15 - Why did you choose Louis Culture as your artist name? 06:17 - What was it like for Louis growing up in Battersea? And what were his influences? 13:49 - Louis on his production process & dealing with creative blocks 19:20 - Who inspired Louis’ personal style 21:20 - Louis shows us his first Jordan’s 23:38 - Early fashion memories 33:23 - What’s On Foot? 36:30 - Top 5 Kicks In Louis’ Collection & Top 5 of All Time 47:24 - When did Louis realise music was no longer just a hobby 48:25 - Louis on his new music and his upcoming project 51:15 - Advice to people wanting to enter the music scene

  5. 4 Mar

    Fashion, Tech & AI Ft Qasim, Founder of Trading Desk

    On TheStockroom today, we’re joined by our good friend Qasim, the Founder of Trading Desk, a curated streetwear store who recently partnered with AI tech firm Responsible. Eman & Michael got into the details of the partnership as well as a look into Qasim’s back story and how they uniquely benefited from the rise of the brand, Corteiz, as they took the initiative to buy into the brand early and subsequently reaped the dividends.  Follow Qasim & Trading Desk:  https://www.instagram.com/qasimshariff_ https://www.instagram.com/tradingdeskstore  Follow TheStockroom:  https://www.instagram.com/thestockroompod Follow our personal platforms too from left to right: Eman: https://www.instagram.com/emansgram_ Michael: https://www.instagram.com/them1show Bolu: https://www.instagram.com/boluthebear 00:00 - Introducing Qasim, Founder of Trading Desk! 03:46 - What’s On Foot? 09:41 - Qasim on studying Economics At LSE, & how it’s impacted his view vn sales 10:55 - Growing ip in Manchester & his Mum’s influence on his taste 18:55 - How did Trading Desk start, and how did they go about acquiring product? 30:22 - When did Trading Desk realise selling the business could be the next move? 32:18 - The process of being acquired by AI Tech Firm, Responsible 41:31 - How important is tourism to stores in Soho? 44:39 - How much did Corteiz’ brand growth impact Trading Desk? & The importance of Corteiz having a physical store 51:51 - What are the pro’s and cons of having a physical store? 57:49 - How do you decide what to buy? 1:03:20 - What’s been the biggest day of sales? 1:12:07 - Qasim’s Prada Cups and building confidence while exploring fashion 1:18:00 - Personal style and the merging of streetwear and luxury 1:33:06 - Qasim signs TheStockroom Force 1 1:40:00 - What does the future look like for Trading Desk & Klekt joining the party 1:47:07 - Should Corteiz take over the Supreme store? #fashion #ai #branding

  6. 20 Feb

    Beatrice Domond On Breaking Barriers, Supreme & Collaborating With Vans | TheStockroom Podcast

    Today TheStockroom is joined by Beatrice Domond, Pro Skater, Vans Collaborator and the first black woman to sign for Supreme’s skate team!In this conversation Michael and Eman speak about Beatrice’s unique journey, how her love for sports made her realise her love for skating, being a regular collaborator of Vans and her recent launch event that took place in London for her zine “OUT OF TOUCH”! Follow Beatrice Domond: https://www.instagram.com/beatricedomondFollow TheStockroom: https://www.instagram.com/thestockroompodFollow our personal platforms too from left to right:Eman: https://www.instagram.com/emansgram_Michael: https://www.instagram.com/them1showBolu: https://www.instagram.com/boluthebearCHAPTERS00:00 - Introducing Beatrice Domond Pro Skater & Vans Collaborator01:14 - Beatrice Talks On The Skate Community & Her Relationship With London07:05 - Beatrice Journey Into Sports & Becoming A Skater13:05 - How Did Her Vans Collab Come About? & When Did Beatrice Realise She Was A Brand In The Skating Space 16:35 - The Vans Resurgence!19:30 - How It Feels Being The First Black Woman To Skate For Supreme & Working With The Next Gen21:38 - What’s The Process of Designing A Vans Collab?24:20 - Beatrice Had A Relationship With Supreme Long Before She Joined Their Skate Team29:58 - Who Inspired Beatrice Growing Up?31:40 - About Beatrice’s Zine “OUT OF TOUCH”34:29 - Skating In Brooklyn Bridge & The Architecture of Skateboarding38:36 - Skateboarders Invented The Fit Pic & Luxury Fashion Adopting Skate Culture Again45:50 - A Time Beatrice Fell Out Of Love With Skating48:00 - What’s The Process Of Becoming A Pro Skater?57:50 - Is There An 8th Vans x Beatrice Shoe On The Way?1:07:00 - Beatrice Designed Clothes For FA and Supreme1:09:43 - Beatrice Signs TheStockroom Air Force 1 & Her Closing Thoughts

About

TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be. For enquiries email: thestockroompod@gmail.com