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Influencer Marketing x Analytics, with Lephate Cunningham III

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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The Future of Marketing x AI, with Dr. James Reeder

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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Analytics x Entrepreneurship, with Aron Clymer

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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Social Media x Marketing Analytics, with Trevor Ferree

This is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing. Trevor is also the Co-Founder and CEO of his own startup. TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques. Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views are our own.
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Consumer Behavior x Marketing, with Dr. Soňa Kľučárová

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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Launching Your Career in Marketing, with Sid Khaitan

Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours! Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.
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Marketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by Adverity

In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more. Here are links to the events and technology that were mentioned in this episode: Marketing Growth Hackathon MAICON (CATHY100 saves $100, contact Cathy for group rates!) Blog post about Descript Blog post about Marketing and AI LinkedIn post about saving time with Copy.AI Paul and Mike’s new book This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.
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Data Science x Analytics, with Jay Hakim

In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance. Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.
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Marketing Data x AI Disruption, with Mark Budzinski

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively. Watch this episode on YouTube! Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

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اتصل بـ ⁨Alexander Sofronas⁩