#MediaSnack

ID Comms
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  • MARKETING
  • UPDATED DAILY

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

  1. Inside WPP Open & The Agency 'Red Ocean'

    3 DAYS AGO

    Inside WPP Open & The Agency 'Red Ocean'

    Welcome back to #MediaSnack LIVE with Tom Denford and David Indo. This week we are unpacking the ultimate battle for agency survival and the tech platforms claiming to save the day. Tom Denford dives into the agency 'Red Ocean'. With media agencies locked in a brutal fight for market share, what are the direct implications for CMOs and Procurement Directors negotiating fees today? David Indo reveals his insider review of 'WPP Open'. Is holding company tech delivering a true competitive advantage for brands, or is it just a retention tool? We separate the pragmatic reality from the sales pitch.

    31 min
  2. Navigating the Agency 'Red Ocean' & Review of WPP Open

    3 DAYS AGO

    Navigating the Agency 'Red Ocean' & Review of WPP Open

    In this episode of #MediaSnack, Tom Denford and David Indo delve into the shifting landscape of media agencies, focusing on the transformation of major holding companies like WPP, Omnicom, and Publicis. They explore how these agencies are evolving from service-based models to sales-driven entities, impacting their relationships with marketers. David Indo provides an insider look into WPP's innovative technology platform, WPP Open, highlighting its potential efficiencies and challenges. The discussion also offers practical advice for marketers on navigating this evolving ecosystem while maintaining competitive advantage. What you will learn in this episode: - The transformation of media agencies from service to sales models. - Insights into WPP's new technology platform, WPP Open. - Challenges and opportunities in agency-client relationships. - Practical advice for marketers to maintain a competitive edge. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.

    30 min

  3. 27 FEB

    #MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel

    On this episode of #MediaSnack WINNERS, Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with performance through smarter planning, tighter integration, and a relentless focus on relevance. They explore the challenges of maintaining brand safety and earning consumer trust in a fragmented media environment, and why resisting the urge to constantly reinvent is key to long-term success. Charles also shares how Henkel is combining media strategy, e-commerce, and shopper marketing to move from challenger to category leader, and why travel—and asking good questions—have played a major role in shaping his career. Learn more about ID Comms: https://www.idcomms.comFollow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

    24 min
  4. MEDIA CHANGE 2017: ADVERTISER Q&A: #MediaSnack Ep. 60

    27 FEB

    MEDIA CHANGE 2017: ADVERTISER Q&A: #MediaSnack Ep. 60

    On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. We received loads of private comments, questions and emails (why do you guys not leave comments below so everyone can see them??) which suggested we really hit on something which is on the minds of others and perhaps piqued some interest in media change. On episode 60 we dig into some of those questions, specifically a few of those we got from advertisers. To get a balanced and rounded perspective we picked questions from 3 different advertisers; a CMO, a media procurement leader and a global media director.

    11 min
  5. FINDING THE RIGHT MEDIA AGENCY PART 2 - INVESTMENT EXERCISE: #MediaSnack Ep. 140

    27 FEB

    FINDING THE RIGHT MEDIA AGENCY PART 2 - INVESTMENT EXERCISE: #MediaSnack Ep. 140

    Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

    11 min
  6. IS MONEY STILL THE DECISION FACTOR IN MEDIA PITCHES?: #MediaSnack Ep. 146

    27 FEB

    IS MONEY STILL THE DECISION FACTOR IN MEDIA PITCHES?: #MediaSnack Ep. 146

    Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

    11 min

  7. 27 FEB

    WHAT ARE FAIR PAYMENT TERMS? #MediaSnack Ep. 210

    30, 60, 90, 120 days or more?? What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?This is THE most loaded question for marketing and procurement to ask their agencies. Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing. This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

    26 min

  8. 27 FEB

    #MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council

    In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.  00:00 - DJ’s Role at the Ad Council 02:14 - Career Highlights and Big Wins  03:55 - Challenges in the Media Industry  05:23 - Leadership and Career Advice  06:46 - Outside the Office  07:32 - Looking Ahead  #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.  You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera  Learn more about the Ad Council: https://www.adcouncil.org/  Want to stay ahead in media? Visit https://www.idcomms.com/  Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

    9 min
See All (270)

About

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

Information

  • Creator
    ID Comms
  • Years Active
    2016 - 2026
  • Episodes
    270
  • Rating
    Clean
  • Copyright
    © 2026 #MediaSnack
  • Show Website
    #MediaSnack

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