15 minutes with...

The CLA

“15 Minutes With…” is a snapshot of life in the countryside, told by the people who shape it. Each episode features a short, engaging conversation with a landowner, farmer, rural business owner or key political voice. In just 15 minutes, we explore their work, their challenges, their ideas for the future — and the lighter moments that make rural life unique.  From the Country Land and Business Association (CLA)

Episodes

  1. 12 HR AGO

    15 minutes with...Joe Evans and Eliza Ecclestone

    In this edition of 15 Minutes With, CLA Deputy President Joe Evans and Vice President Eliza Ecclestone tackle one of the most challenging questions facing rural Britain: what does it really mean to be a landowner today? Joe and Eliza explore the disconnect between public perception and the reality of modern land ownership, discussing why the term "landowner" itself might be a barrier to understanding the vital role rural estates play in the economy and wider society. From managing diverse enterprises to making long-term decisions for the countryside, they share candid insights about the misconceptions, the politics of envy, and the challenge of reaching both rural communities and urban audiences with their story. This honest conversation reveals the entrepreneurial spirit, hard work, and low returns that characterise multi-generational land ownership—and why finding new ways to communicate this reality has never been more urgent. About the Guests: Joe Evans, CLA Deputy President, manages his family's diversified estate in Herefordshire. Whitbourne Estate is home to an organic livestock farming enterprise, an events venue, forestry, and a care farm. Eliza Ecclestone, CLA Vice President, is managing trustee at St Clere Estate, a diversified estate with farming, forestry, festivals, and filming among other activities. She is also Chair of Trustees at Chevening Estate, the grace and favour home of the Foreign Secretary.

    16 min

About

“15 Minutes With…” is a snapshot of life in the countryside, told by the people who shape it. Each episode features a short, engaging conversation with a landowner, farmer, rural business owner or key political voice. In just 15 minutes, we explore their work, their challenges, their ideas for the future — and the lighter moments that make rural life unique.  From the Country Land and Business Association (CLA)