Aesthetic Pulse

Smith and Crawford Company
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  • MARKETING
  • UPDATED WEEKLY

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 6 DAYS AGO

    How to Make Money in Medspas Without Selling More Appointments

    Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments? Today, Andrea and Taleesa are giving you strategies on how you can increase your revenue strategically through things like upsells, and memberships so you don’t have to rely on booking more appointments. Listen to this episode to learn how strategies like personalized consultations and thoughtful follow-ups turn clients into loyal, long-term superfans who refer others and grow your revenue all without adding more hours to your schedule. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Making more money without booking more appointments 2:20Retail systems, auto-ship, and skincare bundles 5:29Upsells that feel natural and boost results 13:27Treatment plans, personalized consults, follow-ups & memberships 17:51 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    31 min

  2. 23 APR

    Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue

    Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year? In today’s episode, Andrea and Taleesa are talking about how you can turn wedding season into a major revenue driver by packaging services for the entire bridal party, and leveraging local collaborations and events to attract high-value bridal clients to your practice. Join Andrea and Taleesa to learn how you can design profitable 12-, 6-, and 3-month bridal packages and market them to brides so you can capitalize on wedding season and get clients that keep coming back for more. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Bridal Timeline Strategy (12, 6, 3 Months Out) 6:49Bridal Party Packages & Group Incentives 18:52Local Collaborations & Bridal Events 20:50Why Bridal Clients Have Huge Lifetime Value 27:23 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    32 min

  3. 16 APR

    The Anatomy of a Massive Photoshoot

    What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content? Today, Andrea and Taleesa are diving into how you can plan and execute a highly organized, multi-location branded photo shoot that fuels months of organic, on-brand content for your medspa. They are also going over what pitfalls you should avoid so you can walk away with tons of video and photo content for your business. Listen to this episode to get a blueprint on how you can plan the perfect photo shoot, gain months worth of content and save money, stress, and creative energy by doing it right. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why organic photography is a non‑negotiable for your aesthetic practice 1:00Using Pinterest to organize your photo shoot 7:05Hiring a videographer for maximum content 17:50Hiring a hair and makeup artist 19:04 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    30 min

  4. 9 APR

    100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With

    In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them. Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Pushing past disliking social media 4:30What to do when you cannot find good help 14:28Problems with your website 24:59How to move past generic branding 31:25 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    45 min

  5. 2 APR

    Digital Spring Cleaning: The Marketing Reset Your Medspa Needs

    Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust? In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust. Join both Andrea and Taleesa to get a practical brand-refresh checklist so that your online presence feels current and conversion-ready. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Refresh Instagram bio & pinned posts 4:50Auditing your website 8:40Clean up your booking system 15:17Audit your email list and automations 17:48 Links: https://polished-profile.teachery.co/polished-profile Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    27 min

  6. 26 MAR

    From Prom to Poolside: Q2 Packages That Work

    Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again? Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events. Listen to this episode to learn how to design and market the perfect transformational package for your clients, that will keep them coming back for more. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why Q2 is transformation season 3:45Bridal transformation packages 9:27Graduation & young adult confidence packages 14:38Local collabs & focused marketing 26:39 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  7. 19 MAR

    The Strategy That Took Me to 1M Organic Views in 30 Days

    Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa? In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys. Join Taleesa in this episode to learn how you can make creating content fun again and stop obsessing over vanity metrics. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The mindset shift 2:56 Having fun and using a variety of content formats 7:30Consistency over perfection 11:09Using trial reels strategically 16:46 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min

  8. 12 MAR

    Let’s Plan Your Next Event Together

    Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice? Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops. Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn’t disappoint. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why events matter and high-conversion power of in-person events 2:4260 days out: Foundation phase 7:3145 days out: Build your assets 13:1930 days out: Visibility push 23:12 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    38 min
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About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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