Aussie Online Growing on Shopify

Rachel Abdy
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  • MARKETING
  • UPDATED WEEKLY

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

  1. 03/12/2025

    E154 - Day 1 Launch! Highest revenue in 4 years! 350% increase on 2024.

    Great results - the highest revenue in four years and a jaw-dropping 350% jump on 2024. In this episode, I break down exactly what moved the needle: doubling down on Top-of-Funnel prospecting in October (hello, 50% new customers on Day 1), warming up my audience early with Klaviyo + Meta reminders, and marketing psychology with up-to-50% discounts, a hero bestseller, and a juicy Gift With Purchase. Plus, you’ll hear how auto-applied discounts, strike-through pricing, and a well-optimised slide-out cart helped close the loop. If you love a good revenue comeback story - hit play!  Hit play and let’s dive in. 🎧   Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.   👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!   🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧   🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!   🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚   📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.   Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱   Thanks for watching! Rachel- Facebook Ads Specialist   https://www.aussieonlinegrowingonshopify.com.au/book-online

    28 min

  2. 26/11/2025

    E153 - My Facebook Ads Stopped Working. Troubleshoot Why Meta isn't performing.

    Meta ads often stop working because the creative runs out of steam - not enough volume, not enough variety, or too few ads inside ASC for the algorithm to work with. In this episode, I break down how creative fatigue shows up (higher frequency, lower reach, rising costs), why warm audiences burn out fast without new top-of-funnel traffic, how mismatched audiences tank results, and why niche brands and rushed, low-energy creatives fatigue even faster. Plus, I share simple Creative Kit ideas like Problem vs Solution, Back in Stock, Founder Story, Demos, and UGC to keep your ads fresh without the doom-scrolling. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    30 min

  3. 19/11/2025

    E152 – Meta AI Generated Images for your Facebook Ads – improved!

    🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months. Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the variations and not your own unique created image and videos to grow your Shopify online business. Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    19 min

  4. 12/11/2025

    E151 - Podcast Guest: Dan from One Drop Cartel and His Founder Story

    🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story behind his brand and his journey in growing his side-hustle. Grab some of his amazing new adventure apparel collection called "Dropverse", perfect gifting for Christmas and Summer 2025: https://onedropcartel.com/Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    49 min

  5. 05/11/2025

    E150 - Getting More Traffic to your Shopify Website: Promotions for 2026

    🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month for 2026, and what does a promotion mean? It doesn’t always mean a sale at all – but it means “Give people a reason to come to your website.” Tune in and get some ideas you can plan and execute next year to get more sessions, more add to carts and more orders! Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    19 min

  6. 29/10/2025

    E149 - eCommerce Equation Online Course: My Personal Review

    🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is my personal experience inside the course – maybe you can relate. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    23 min

  7. 22/10/2025

    E148 - Black Friday Part III - My Top Three Planning Tips (Meta and Klaviyo)

    🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and in the limited amount of hours you have per week when building your small business around a career and family. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    21 min

  8. 15/10/2025

    E147 - Black Friday Planning 2025 Part II - Small Biz Blind Spots

    🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever! Hit play and let’s dive in. 🎧 Book your Free Discovery Call HERE ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

    18 min
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About

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

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