Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. Coming from a Chiro Family and 27 Yrs in Practice with Dr Deb Cirone DC - Chiro Hustle Podcast 749

    2 DAYS AGO

    Coming from a Chiro Family and 27 Yrs in Practice with Dr Deb Cirone DC - Chiro Hustle Podcast 749

    In this episode of the ChiroHustle Podcast, we sit down with Dr. Deb Cirone, a seasoned Doctor of Chiropractic, Fellow of the International Chiropractic Pediatric Association, and a passionate advocate for women navigating the often-overlooked challenges of perimenopause and menopause. Blending clinical mastery, lived experience, and an unwavering mission, Dr. Cirone stands up for women who have been overlooked, dismissed, or told to simply “deal with it.” Her message is clear:Women deserve better answers, better care, and better outcomes.With more than 27 years of clinical experience, Dr. Cirone has dedicated her career to helping families live healthier lives through chiropractic care and functional medicine. She is the co-founder of AlignLife of Sugar Hill, a thriving clinic focused on pregnancy, pediatrics, and family wellness, and she mentors chiropractic students and doctors who want to build purpose-driven practices that align with their mission. But her work took on an even deeper meaning after her own personal health journey. Despite her professional expertise, Dr. Cirone struggled through menopause without answers, facing the same confusion and lack of support experienced by millions of women. Instead of accepting the status quo, she turned to functional and regenerative medicine, ultimately reclaiming her vitality and discovering a new purpose: helping other women navigate menopause with clarity, confidence, and better solutions. Today, Dr. Cirone is the co-founder of THRYV Medical, a growing network of regenerative health clinics offering advanced therapies, including: Hormone optimizationMedical weight lossPeptide therapyEBOO therapyIV nutritionMedical aestheticsThrough this work, she helps both women and men restore energy, balance hormones, improve metabolic health, and regain confidence at every stage of life. Dr. Cirone also recently stepped into a national leadership role as CEO of American Women’s Empowerment, an organization that unites women in healthcare, law, and finance to mentor and equip the next generation of female leaders. Whether she’s speaking to patients, practitioners, or audiences around the country, Dr. Cirone brings truth, compassion, and empowering strategies to help women rise, reignite their health, and truly thrive. Episode Highlights Dr. Deb Cirone’s 27-year chiropractic journeyThe hidden health crisis of perimenopause and menopauseWhy so many women feel ignored or misdiagnosedHow functional and regenerative medicine can restore vitalityThe mission behind THRYV Medical clinicsLeadership and mentorship through American Women’s EmpowermentHelping women reclaim energy, confidence, and purpose #ChiroHustle #Chiropractic #Menopause #FunctionalMedicine #WomenInChiropractic #HormoneHealth #RegenerativeMedicine #Podcast #ChiroHustlePodcast #Chiropractic #WomenInChiropractic #MenopauseSupport #Perimenopause #FunctionalMedicine #HormoneOptimization #RegenerativeMedicine #WomenInHealthcare #ChiropracticLeadership

    42 min
  2. The Maverick Practice and Podcasting with Dr Ed Osburn DC - Chiro Hustle Podcast 748

    6 DAYS AGO

    The Maverick Practice and Podcasting with Dr Ed Osburn DC - Chiro Hustle Podcast 748

    #1-ranked iTunes podcaster, best-selling author, and 2x 2-Comma Club award winner, Dr. Ed Osburn is one of the leading business innovators in the Chiropractic industry. Dr. Ed is on a mission to shine the light of Chiropractic around the globe by equipping Chiropractors to expand their reach and influence beyond the four walls of their practices. Dr. Ed is one of the world’s foremost mentors and coaches in the Chiropractic field. Through his Laptop Lifestyle Academy, virtual podcast training course, and Men of Iron Brotherhood, he offers a range of training for doctors who want to build massive movements and far-reaching impact, while creating multiple-six- and seven-figure businesses. His philosophy is simple: Your practice can be anything you dream it to be… and your success does not have to come at the expense of your quality of life.  _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    51 min
  3. Wealth Management for Chiropractors with Garrett Gunderson - Chiro Hustle Podcast 735

    19 JAN

    Wealth Management for Chiropractors with Garrett Gunderson - Chiro Hustle Podcast 735

    Garrett Gunderson isn’t your average financial strategist. In this episode of the Chiro Hustle Podcast, he sits down with host James Chester to unpack a conversation that blends money myths, chiropractic values, and why financial sovereignty is essential for those on the front lines of healthcare freedom. Bestselling author, entrepreneur, and comedy nerd (yes, really), Garrett shares hard-earned insights on how chiropractors can better protect their wealth, align it with their values, and build lasting legacies. If you’re a principled DC who wants financial clarity without selling out, you’ll want to tune in. HIGHLIGHTS ● Garrett reveals why 80% of what we think we need to know about finance is just noise, and what to focus on instead. ● Learn his simple yet powerful four-part framework: Invest in yourself, Keep more of what you make, Discover your investor DNA, and Grow your lifestyle. ● Why trusting traditional Wall Street advice is like sending your kid to "Wall Street Daycare." ● A bold comparison between pharma, finance, and the power of reclaiming responsibility. ● Real stories of how chiropractic care transformed his family's health and how that shaped his passion for serving this profession. ● A heartfelt warning: if chiropractors don’t get their financial house in order, they’ll stay stuck in survival mode. ● Comedy meets cash flow: how Garrett uses humor to dismantle harmful money myths and open up real conversations about wealth. ABOUT GARRETT GUNDERSON Garrett Gunderson, Author, Speaker, Entrepreneur Garrett is the New York Times bestselling author of Killing Sacred Cows and What Would the Rockefellers Do?. A 27-year veteran in the financial space, he’s made it his mission to expose the myths of mainstream finance and help purpose-driven professionals keep more of what they earn. He brings a refreshing mix of wisdom, wit, and real-world strategies for living a rich life, on your own terms. CLOSING THOUGHT "You are your greatest asset. Not a stock, not a bond, not a piece of real estate. If you grow yourself, you grow your wealth." ----- #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    1h 3m
  4. Softwave and the Future of Chiropractic with Dr Matthew DiDuro DC - Chiro Hustle Podcast 730

    1 JAN

    Softwave and the Future of Chiropractic with Dr Matthew DiDuro DC - Chiro Hustle Podcast 730

    Softwave and the Future of Chiropractic with Dr Matthew DiDuro DC - Chiro Hustle Podcast 730 What happens when you blend principled chiropractic philosophy with cutting-edge regenerative technology? Dr. Matt DiDuro DC brings that intersection to life. In this energizing and paradigm-shifting episode of the Chiro Hustle Podcast, James Chester sits down with Dr. DiDuro to talk about the power of Softwave Therapy, the evolution of modern chiropractic care, and how financial freedom in practice doesn't mean sacrificing your roots. From advice for young DCs to stories of healing and redemption, this conversation is one every chiropractor needs to hear. HIGHLIGHTS ● Softwave Therapy isn't just a tool, it's a movement: 240+ peer-reviewed studies, stem cell activation, and now 2,000+ devices in use globally. ● "Less is More" Protocol: A breakthrough in microdosing intelligent energy to stimulate healing without overloading the body. ● $75M+ in revenue generated and counting, Softwave is a model for practice expansion and financial sustainability. ● Dr. DiDuro reveals his own injury story and how Softwave restored his ability to adjust after years of debilitating pain. ● Mentorship for young chiropractors: Practical advice, real talk, and a heart to see the next generation rise. ● From Harvard to the New England Patriots, Softwave is gaining traction in elite circles, and chiropractic is leading the charge. ABOUT DR. MATT DIDURO DC Dr. Matt DiDuro, DC is the Research Director at ATL Pain Institute and founder of Softwave University. A chiropractor with over 30 years of experience, he is a pioneer in shockwave therapy and passionate about helping chiropractors elevate their practice through high-integrity care and futuristic healing solutions. FINAL TAKEAWAY "Chiropractors don’t just treat spines. They restore lives. Softwave is simply a new vehicle to help us get there faster." _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    39 min
  5. 20/11/2025

    How The MAHA Movement Depends on Chiropractic with Del Bigtree - Chiro Hustle Podcast 718

    How The MAHA Movement Depends on Chiropractic with Del Bigtree - Chiro Hustle Podcast 718 In this riveting episode of the Chiro Hustle Podcast, James Chester sits down with the outspoken CEO of the MAHA Alliance and MAHA Action, Del Bigtree. Known for his work as a leading voice in the global health freedom movement, Del shares how chiropractic is central to the MAHA mission to Make America Healthy Again. From his deep-rooted personal experiences with chiropractic care to building out a censor-proof media platform, this episode is packed with insights that every freedom-minded health professional needs to hear. HIGHLIGHTS ● Why Del Bigtree believes chiropractic is the foundation of proactive healthcare in America ● The critical role chiropractors are playing behind the scenes in the MAHA movement ● What it really means to Make America Healthy Again, from the inside out ● The inside scoop on RFK Jr.'s strategic shift and Del's new mission ● A bold statement: "Your master didn't leave you masterless" ● How censorship shaped their strategy and why new media now rules the conversation ● A call for all principled health professionals to rise up and join the MAHA network ABOUT DEL BIGTREE Del Bigtree, CEO of MAHA Alliance and MAHA Action, is a fearless media strategist and health freedom advocate. He is also the founder of the Informed Consent Action Network (ICAN) and host of The HighWire, a wildly popular show delivering truth in health media. CLOSING THOUGHT "You are the media now. They're not going to shut down all of us. Be bold, be loud, and be part of the solution." _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    38 min
  6. Practicing in Singapore & Raising a Healthy Family - Dr Shara Downey DC - Chiro Hustle Podcast 714

    06/11/2025

    Practicing in Singapore & Raising a Healthy Family - Dr Shara Downey DC - Chiro Hustle Podcast 714

    INTRODUCING DR SHARA DOWNEY DC In this powerful return to the Chiro Hustle Podcast, Dr Shara Downey DC joins us from Singapore to share her evolving journey in chiropractic, entrepreneurship, and parenting. As one of the pioneer female chiropractors in Southeast Asia, Dr Shara delivers valuable insights into what it means to uphold a wellness-based, patient-first approach in an increasingly medicalized world. In this episode, we talk about how she’s grown her influence, protected her practice in regions with legal grey areas, and how she's working to connect the global chiropractic community through mentorship, education, and a relentless drive to support medical freedom. HIGHLIGHTS ●     Why medical freedom and speech must be protected across borders, especially in Southeast Asia ●     How Dr Shara went from a single boutique practice to leading a group of 7 clinics with plans to expand ●     The truth about chiropractic bans in Indonesia and how it impacted the profession overnight ●     Why retention, not acquisition, is the most overlooked key to practice growth ●     The urgent need for a finishing school model for new chiropractors entering the field ●     How to build strong local associations to protect chiropractic long term ●     A peek inside the future of chiropractic in Asia - including how rugby is playing a surprising role ABOUT DR SHARA DOWNEY DC Dr Shara Downey DC is based in Singapore, where she is recognized as a leading voice for chiropractic and natural health across Southeast Asia. Founder of Asia Chiropractic and director at Palm Chiropractic, she now helps manage seven practices as part of Winning Wellness and speaks globally on growing impact and protecting health freedom. CLOSING THOUGHT "Go back to the exact moment you decided to go to school. Write down ten reasons you chose chiropractic. Then write ten wins you've had since. Keep them close. Your future self will need them." _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    42 min
  7. BioEmotional Technique with Dr Virginia Gross DC - Chiro Hustle Podcast 664

    15/05/2025

    BioEmotional Technique with Dr Virginia Gross DC - Chiro Hustle Podcast 664

    Dr. Ginni Gross is a graduate of Sherman College of Chiropractic in Spartanburg, SC. She later moved to the Lake Norman area where she currently resides and decided to open Touch Light Chiropractic to help people with the same solutions that drastically changed her life. She has also studied such techniques as Network Spinal Care, Lifeline Technique, BEST, JMT Therapy, TRT, Webster's and ICPA and Silvers Healing Modality. Throughout her journey of study, Bio Emotional Integration was born. BEI is a means of reprogamming our inner circuitry, creating new neuropathways in the brain, and therefore harmonizing the body with the mind and spirit, creating more congruence within the nervous system. This process can be done either in person or virtually. Dr. Ginni is passionate about educating others on how physical, chemical, and emotional Stress affects one's health and how congruence can be established, leading one toward vibrant health and peace in the body and mind. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    42 min
  8. Oh to be President of NZ College of Chiropractic with Dr Kelly Holt DC - Chiro Hustle Podcast 651

    31/03/2025

    Oh to be President of NZ College of Chiropractic with Dr Kelly Holt DC - Chiro Hustle Podcast 651

    I was a member of the 1998 inaugural graduating class of the New Zealand College of Chiropractic. Besides my chiropractic degree, I also hold a Bachelor of Science majoring in physiology and a PhD in Health Science from the University of Auckland. My PhD research examined the impact of chiropractic care on sensorimotor function and falls risk in older adults.   With over 50 published research articles in peer-reviewed journals, I have a strong focus on studying the effects of chiropractic care on nervous system function and the reliability and validity of vertebral subluxation indicators. My research has earned recognition with numerous international awards and generated close to $3 million in external research funding for the College. I have 10 years of private practice experience as a chiropractor and have been teaching at the New Zealand College of Chiropractic since 2000. After being a key member of the College's research team, I was appointed as the College's President in 2021. I was honoured with the titles of 'Chiropractor of the Year' by the New Zealand College of Chiropractic Alumni Association in 2012 and by the New Zealand Chiropractors' Association in 2014, and received the Staff Member of the Year award from the New Zealand College of Chiropractic in 2019. _________________________________________   #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    38 min

About

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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