Contractor Evolution

Breakthrough Academy

Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

  1. قبل ٧ ساعات

    265. How To Get Crews To Track Their Time (Without Babysitting) - Derrik Shakespear

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP265  Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL265 Your biggest expense is labor. If you aren’t tracking it accurately, your job costing is a lie. In this episode, Derrik Shakespear (CRO of AlignOps) reveals why most contractors bleed profit through inaccurate time tracking—and how to fix it without micromanaging your crew. If you’re still using paper timesheets or trusting the "honor system," you’re likely losing thousands in unbilled hours and slip-ups every single year. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Stop "managing blind" and get accurate data on your biggest expense (Labor)Compare Estimates vs. Actuals to see which jobs actually made moneyImplement digital time tracking without your crew feeling "Big Brothered"Spot the "Silent Killers" in your workflow that paper timesheets hideUse construction time tracking data to bid more accurately next timeTurn time data into a competitive advantage for safety and liabilityMove from "guessing" productivity to measuring it like a manufacturer 00:00-Intro 02:24-The importance of time tracking in construction 08:59-Productivity comparisons: Manufacturing vs. construction 14:26-Essential components of a healthy time tracking system 20:14-Frequency and best practices for reviewing project data 26:02-Strategies and pitfalls for owner adoption of technology 31:47-Incentivizing field crews and gamification 34:43-The future of AI in the construction industry

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  2. ١٨ مارس

    264. How To Build a Modern Marketing Strategy - Matt Jones

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP264  Stop obsessing over lead generation and start building a real marketing machine.  In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Build a real marketing strategy (not just random tactics or “more leads”)Define the right success markers so you know if your marketing is actually workingUse customer lifetime value to make smarter marketing decisionsIncrease conversions without just pumping more cash into adsPosition yourself as the go-to expert in your marketUse 58 ai marketing tools to boost SEO, follow-up, and customer supportTake the first practical AI step as a contractor today 00:00-Intro 03:35-Defining a Marketing Strategy 07:58-The Truth About Generating Leads 10:10-Defining the Ideal Customer and Screening Process 13:07-Focusing on Customer Lifetime Value (LTV) 25:18-Achieving Consistent Growth and Predictability 30:53-Balancing Lead Generation and Branding 42:37-Implementing a Paid Priority Program for High-Ticket Services

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  3. ١١ مارس

    263. Mike Matalone: 3 Onboarding Steps to Stop Employee Turnover - Mike Matalone

    To learn more about Breakthrough Academy, click here:  https://trybta.com/EP263  Make training your next hire a breeze by grabbing a copy of our training checklist template: https://trybta.com/DL263 High employee turnover is killing profitability in the trades. And unfortunately, there is no quick fix.  In this episode of Contractor Evolution, we sit down with Mike Matalone, author of Hire. Train. Retain., to break down exactly why you’re losing your best people and how to stop the bleeding. Managing employee retention isn't just about paying more; it requires building robust systems at every stage of the employee lifecycle. Mike reveals the secrets to unlocking 40-60% more productivity from your current team by tapping into their "discretionary effort." If construction hiring and retention are constantly giving you headaches, this episode gives you the blueprint to build a culture that keeps top talent engaged for the long haul. You'll learn the difference between hiring for roles versus people, the three onboarding steps that make new hires stick, and why career paths often matter more to your crew than their paycheck. Check out Mike’s book here: https://www.amazon.ca/Hire-Train-Retain-People-Things/dp/0578551438 00:00-Intro 03:34-Why New Hires Leave in the First 90 Days 06:42-The XP3 Talent System and People Systems 11:17-Shifting from Management to Coaching and Creating Careers 14:19-Role Clarity and Defining Success in Hiring 21:17-The Importance of Personality, Skill, and Core Values in Hiring 35:24-Training and Onboarding Objectives: Creating an Amazing Experience 50:17-Retention Strategies and Interviewing for Fit

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حول

Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

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