Inside Aesthetics

Inside Aesthetics
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Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.

  1. Ep 349 The Injector Diaries (Chapter 33) | Dr Kami Parsa

    قبل يوم واحد

    Ep 349 The Injector Diaries (Chapter 33) | Dr Kami Parsa

    Episode 349 hosts Dr Kami Parsa (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California. Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.   00:00 Introduction 00:36 Meet Dr Kami Parsa 01:56 From Iran To Medicine 05:43 Oculoplastics And Early Fillers 08:31 Beverly Hills Practice Roots 10:11 Fat Grafting Shapes Technique 12:08 Filler Complications Era 12:47 What His Practice Looks Like 14:52 Not Anti Filler 18:58 Future Of Aesthetics 22:21 Nutrition And Inflammation 26:58 Injury Sparks Healing Deep Dive 30:38 Biohacking Finds Heart Blockage 33:19 Surgery Recovery Mindset 34:56 Wellness Advice Basics 37:11 Cholesterol Genetics Statins 39:34 Fear Practice Logistics 42:54 App Competition Break 43:48 New Work Life Balance 45:02 Book Nutrition In Practice 47:33 Surgery Nutrition Supplements 51:10 Injector Favorites Safety 54:28 Tech Ultrasound MRI Future 58:22 Wrap Up Next Episode Tease   APPLY TO OUR COMPETITION & WIN THE TRIP OF A LIFETIME TO SYDNEY DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS OTHER LINKS CONTACT US, OUR SOCIALS & MORE CLICK HERE TO BUY KAMI'S BOOK 'HEAL'

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  2. ١٤ مايو

    Ep 348 (Part 1) The CEO of Evolus | David Moatazedi

    Episode 348 (Part 1) hosts David Moatazedi (President & CEO of Evolus from California, USA). In this podcast we cover Evolus' global vision and strategy - based on shifting from a traditional pharma model toward "performance beauty". Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities.   00:00 Aesthetics Industry Shift Ahead 00:52 Show Introduction and Two-Part Format 02:14 Meet David and the Evolus Story 03:35 Evolus' North Star for Growth 05:08 Beauty Lens vs Medical Risk 08:34 How the Industry Is Maturing Worldwide 10:36 Hype Cycles and Long-Term Staying Power 13:56 The "Natural Look" and Trend Drivers 17:37 Why Evolus Went Public 19:34 Macro Risks and Pipeline Bets 22:21 The Future of HA Fillers 22:48 Why HA Fillers Have Slowed Down 24:12 Rebranding the Filler Category 26:22 Staying Customer-Centric 28:53 The Next Waves of Innovation 31:49 Robots and AI Injectors 33:05 Helping Clinics Grow 37:31 Launching in Australia 38:45 What Aesthetics Could Look Like in 2035 41:33 Pipeline Updates and New HA Technology 43:07 Wrap-Up and Where to Watch Part 2 will be available on our new app IA Community for free very soon! DOWNLOAD OUR NEW APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS ALL OF OUR OTHER LINKS & CONTACT INFORMATION: CLICK HERE

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  3. ٨ مايو

    Ep 347 Introducing Our New App - IA Community | Dr Jake Sloane & David Segal

    Episode 347 showcases our hosts Dr Jake Sloane & David Segal We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals! This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including: Member profiles and powerful networking features Live Chat groups for instant connection, networking, support and advice Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app Our Aesthetics Newsfeed - showcasing global features, stories and insights Conference Diary - information and ticket booking links for every major event event + secret event chat groups Partner spaces - showcasing the best brands in aesthetics IA-Gram - our very own HCP-only social media feed Business Education - Learn to understand your numbers And much, much more Look our for our HUGE launch competition tonight at 7pm on Instagram! *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-8" data-testid= "conversation-turn-486" data-scroll-anchor="false" data-turn= "assistant"> 00:00 Introduction 01:21 Why Build Our Own Platform 01:58 From Patreon To IA Community  04:35 Who It's For And Compliance 07:22 Verification And Transparency 09:36 Launch Giveaway Details 11:45 Why Join The Community 14:34 Safe Space Beyond Social Media 16:19 Membership Tiers Overview 16:43 Podcast Hub And Exclusives 18:25 Newsfeed And Conference Diary 21:02 Networking Over Content 21:29 Podcast Q&A Features 22:29 IA Gram Case Sharing 25:29 Member Directory Map 26:26 Partner Spaces Explained 29:18 Live Events Inside App 30:31 Business Tier Tools 32:55 AI Summaries And Notifications 34:58 Premium HCP Chats 36:46 Clinical Library With AI 38:47 Pricing And Memberships 39:53 Competition And Farewell 30 DAY FREE TRIAL OF IA COMMUNITY (FOR HEALTHCARE PROFESSIONALS) 30 DAY FREE TRIAL OF IA COMMUNITY (FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS) ALL OTHER IA LINKS & CONTACT INFORMATION

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  4. ٩ أبريل ·  إضافة

    Ep 345 What's Trending in Aesthetics? (Chapter 17) | Dr Jake Sloane & David Segal

    Episode 345 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 17 we delve into three topics:  1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption. 2) Australia's law change concerning credit card surcharges. 3) Growing conference fatigue in aesthetics. 00:00 Introduction 00:40 What's Trending Agenda  02:06 Middle East Fuel Shock  02:39 Global Supply Chain Fragility  04:09 Australia Petrol Shortages  08:08 Economic Fallout Depression Fears  10:33 Conflict Outlook Energy Independence  13:04 Aesthetic Business Slowdown Q1  16:44 Reading Numbers Cutting Costs  21:07 Client Access Communication Plans  23:31 Preparedness Avoiding Panic  24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality  26:39 Credit Card Surcharge Ban  28:00 Margins Pricing And Fees  30:24 Payment Alternatives And Disruption  33:05 Cut Terminal Costs With AI  34:52 Conference Fatigue Explained  36:39 Smaller Events Better Networking  38:47 App Conference Diary Feature  42:37 Future Of Conferences And App Podcast  45:43 Wrap Up And Next Topics JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

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  5. ٢٦ مارس

    Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill

    Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder. JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

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  6. ١٩ مارس

    Ep 342 The Business of Injecting (Chapter 22) | Aisling Walsh

    Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.  00:00 Introduction  00:41 Special Guest: Aisling Walsh  02:21 From Ireland To Australia 04:25 From Nursing To Aesthetics 06:25 First Injecting Training And Mentorship 09:49 Building Skills Safety And Clientele 12:12 Balancing Mum Life And Business 14:08 Becoming An Owner And Outsourcing 16:58 Buying The Clinic 22:00 Valuation Risk And Worst Cases 27:55 Owner Reality: Admin Days 31:47 Skin First Philosophy 32:15 Injecting Day Breakdown 34:10 Team Management Tips 36:59 Regulations And Competition 39:30 Buying The Right Device 41:54 Results Over Products 44:41 Brand Refresh And Socials 50:28 Pricing And Patient Journey 54:44 Future Plans And Exit 57:27 Summary and End JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP) ALL IA LINKS & CONTACT INFORMATION

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  7. ٢٦ فبراير

    Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris

    Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium) In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica. Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state. We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.  This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20  00:00 Introduction 01:08 Special Guest: Jessica Ferris from AAS 03:14 Why Perth Needed AAS 05:25 Jessica's Background and Youth Lab 07:36 Learning to Inject in WA 08:42 AAS Idea and Early Hustle 10:07 Partnering with Dr Mike 12:13 Keeping the Conference Fresh 13:38 Building the Event Blueprint 15:09 Budgeting and Hidden Costs 16:58 Selling Tickets and Sponsor ROI 20:31 WA Community and Remote Delegates 23:11 Designing the Program 23:29 Curating Conference Topics 25:30 Safety Business and Diversity 26:32 Why Live Demos Fall Flat 29:26 Cadaver Course Deep Dive 32:28 Making Attendance Worth It 36:28 Behind the Scenes Challenges 39:35 Delegation and Event Day Flow 42:35 Who Should Attend 44:45 Speakers Tickets and Farewell 46:27 Closing Credits  ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)

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  8. ١٩ فبراير

    Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath

    Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠ *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-698d4bd9-a8a0-83a0-b2ce-a185f2795c72-2" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant"> In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators. We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency. Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted. 00:00 Introduction 04:15 Regulations, Compliance & Why Conservative Marketing Wins 06:37 Clinician vs Entrepreneur: How Mature Are Clinics in 2026? 10:58 When Marketing Goes Wrong: Distressed Clinics, Debt & TGA Letters 13:36 What Actually Drives Growth: Word of Mouth Limits & 7–10 Touchpoints 16:45 Content Myths: Posting Frequency, Quality vs Spam & The Algorithm 19:17 Brand Foundations: Defining Your Identity, Values & Target Patient 22:41 Men in Aesthetics: Why It's Still 90% Women + The Longevity Angle 27:39 What Makes a Clinic Successful Now: Beyond Price & Chain Clinics 29:10 Scaling the Team: Getting Patients to Trust New Injectors 32:22 Capacity vs Growth: Balancing Regulars, New Patients & Rebookings 33:24 Choosing Your Business Model: Solo Injector vs Scaling a Clinic 37:28 Branding Beyond a Logo: Consistency Across Every Touchpoint 41:14 Culture Is the Brand: Team Energy, Retention & Patient Experience 44:12 From DIY to Pro: Rebrands, Diplomacy & Why Cohesion Builds Credibility 45:51 Marketing Budgets That Work: Meta Ads, Content Shoots & What to Spend 55:35 Word of Mouth vs Acquisition: Retention Math & Why You Still Need Marketing 57:49 Action Steps + The Future: Fix Your Basics, Sanity-Check Messaging & Wrap-Up ALL IA LINKS & CONTACT INFORMATION JOIN THE WAITING LIST FOR IA COMMUNITY (OUR NEW APP)

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حول

Inside Aesthetics (IA) is the world's most listened to podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts for entertainment only and is aimed at health care practitioners in our industry.

المعلومات

  • صناع العمل
    Inside Aesthetics
  • سنوات النشاط
    ٢٠١٩ - ٢٠٢٦
  • الحلقات
    ٣٥٦
  • التقييم
    ملائم
  • حقوق النشر
    © All content including audio, video and any related social media content is solely owned by Inside Aesthetics Pty Ltd (2024)
  • موقع البرنامج على الويب
    Inside Aesthetics

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