Self-Publishing with ALLi

Alliance of Independent Authors

The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

  1. How Indie Authors Market Literary Fiction, with Orna Ross

    1 DAY AGO

    How Indie Authors Market Literary Fiction, with Orna Ross

    Many literary fiction authors feel caught in the middle, shut out of a traditional literary establishment that foregrounds their genre, but also out of indie advice urging marketing methods that feel misaligned. Orna Ross explores the psychology of literary writers who feel uneasy about selling their work, shares her own marketing shifts as a literary novelist and poet, and explains why literary fiction is not a special case—simply another genre with its own reader psychology and buying behavior. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

    42 min
  2. How to Spot Scam Book Marketing Services: Member Q&A with Michael La Ronn and Sacha Black

    4 DAYS AGO

    How to Spot Scam Book Marketing Services: Member Q&A with Michael La Ronn and Sacha Black

    In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to evaluate the legitimacy of marketing companies approaching authors, particularly those claiming to feature books in book clubs for a fee. Other questions include: Can Amazon print author copies in Australia for local book tours, or must they be shipped from the US How can authors get their print-on-demand books into independent bookshops when distributors list them as "firm purchase" Where can authors find reliable ratings for contests and awards to determine which are reputable What should authors consider when planning their year, including setting achievable goals and maintaining flexibility How can authors balance business growth with personal health and sustainable creative output And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

    41 min
  3. News: Selfies Awards Go Global, New Survey Probes Book Prizes, and Libro.fm Adds Annual Plan

    6 DAYS AGO

    News: Selfies Awards Go Global, New Survey Probes Book Prizes, and Libro.fm Adds Annual Plan

    On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on the Selfies Awards opening to indie authors worldwide, marking a major shift for one of the most respected indie-only prizes. He also highlights a new Publishing Perspectives survey asking authors, readers, and publishers what they really want from book prizes, looks at Libro.fm's new annual audiobook subscription model supporting indie bookstores, and notes developments in artist basic income schemes and fresh details emerging from the Anthropic lawsuit. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

    11 min
  4. Interview: Using Indie Platforms to Publish First Nations' Stories with Anna Featherstone and Anna Borzi AM

    4 FEB

    Interview: Using Indie Platforms to Publish First Nations' Stories with Anna Featherstone and Anna Borzi AM

    ALLi nonfiction adviser Anna Featherstone speaks with Anna Borzi AM, chair of the First Nations Writers Festival and its publishing imprint, First Nations Publishers. They discuss how the volunteer-led charity has grown from a literary festival into a global publishing and distribution platform for Pacific writers, often where no other option exists. The conversation covers publishing in an authentic voice, professional production on a lean model, print-on-demand and direct sales, and a strategic move away from costly festivals toward sustainable social media marketing. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Anna Borzi AM is director and chair of First Nations Publishers. She is a former international investment banker, entrepreneur, and award-winning author who has advised ultra-high-net-worth individuals, major fund managers, global financial leaders, governments, and industry bodies. Over the course of her career, she broke numerous glass ceilings in the financial services sector. Borzi has worked internationally and has longstanding ties to First Nations cultures. She was raised in Papua New Guinea, from village settings to the capital city, and has family connections to the PNG Highlands and Southern Region. Her great-grandfather was Aboriginal. She was awarded the Order of Australia Medal in 2005 for her contribution to financial services.

    45 min
  5. Inspirational Indie Author Interview #202: Jacqx Melilli Preserves Australian Showbiz History Through Fiction and Memoir

    1 FEB

    Inspirational Indie Author Interview #202: Jacqx Melilli Preserves Australian Showbiz History Through Fiction and Memoir

    My guest this episode is Jacqx Melilli. She is an Australian author, playwright, and writing coach. Her work grows out of a long connection to performance and storytelling. Her novel, When the Glitter Fades, explores Australian entertainment history through fiction. That same interest led her to create memoir-writing workshops. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Jacqx Melilli is an author, playwright, and writing coach who helps people tell the stories they have carried for years. She holds a Master of Arts in Writing and Literature from Deakin University and has worked across film, television, theatre, and youth drama education. Her award-winning stage plays led to the Lights, Camera, Action educational drama series, and she later produced and directed two of those plays as short films. She is also the author of the Australian historical novel When the Glitter Fades, inspired by showbiz history. Through memoir and creative writing workshops, Jacqx helps writers find their voice and leave a record of their lives. Learn more at https://www.jacqx.com.

    28 min
  6. Interview: The Creative Process Through an Editor's Eyes with Matty Dalrymple and Brenna Bailey-Davies

    28 JAN

    Interview: The Creative Process Through an Editor's Eyes with Matty Dalrymple and Brenna Bailey-Davies

    In this episode of the Self-Publishing with ALLi podcast, Matty Dalrymple talks with Brenna Bailey-Davies about seeing self-publishing from both sides of the page, how editorial work shapes the writing process, and how to balance client work with creative work. They also discuss practical lessons authors can take from professional editing, how to handle editorial feedback with confidence, and what it means to understand the publishing process from draft to proofread. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Brenna Bailey-Davies (she/her) is an editor and writer based in Mohkinstsis (Calgary), Alberta, Canada. Through her company, Bookmarten Editorial, she edits science fiction, fantasy, and romance for indie authors and traditional publishing companies, with a focus on stories that include queer representation. She also writes sapphic contemporary romance under the pen name Brenna Bailey and has published five novels, with many more in progress.

    36 min
  7. 'Sell More Books': Sneak Peek and Pre-Order with Orna Ross

    25 JAN

    'Sell More Books': Sneak Peek and Pre-Order with Orna Ross

    Orna Ross, director of the Alliance of Independent Authors, introduces ALLi's new guidebook, Sell More Books, now available for pre-order. The book focuses on practical, sustainable book promotion and challenges the idea that promotion is only for loud authors with big budgets. Ross explains how authors of all styles and temperaments can design promotional strategies that suit their work, their readers, and their energy. From direct sales and crowdfunding to newer AI-assisted tools, she looks at what's changing in book promotion and why, even in an AI-driven landscape, human connection remains central. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Sell More Books can be found on SelfPublishingStore.com About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

    25 min

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The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

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