Forty-one years in, the chairman of one of America’s largest publicly traded rehab operators still runs his playbook on a single principle: people. Chris Reading leads U.S. Physical Therapy from Houston, oversees more than 800 clinics across 40-plus states, and started his clinical life treating ACLs and complicated shoulders in Virginia. What separates USPH from the rest of the consolidation conversation is structure. Where private equity buys with the intent to sell in three to five years, Reading describes his company as a permanent home for the local entrepreneurs it partners with — same ticker, same balance sheet, no recap on the horizon. Sarina Richard asks him what that model actually changes for a partner, and what it asks of the leader sitting in the chair. Reading walks through how he scaled culture across hundreds of markets without flattening it. Local partners shape what their market culture feels like; the foundation stays consistent enough to avoid friction. He is also direct about the cost of getting it wrong, including why he eventually left HealthSouth and brought the best of his old team with him. He also tells the origin story of APTQI — a single phone call about an AMA/APTA coding initiative that would have rewritten how outpatient therapy bills and codes. The meeting at NCAA headquarters in Chicago that followed became the seed of an industry coalition that now keeps fierce competitors at the same table for the greater good. On reimbursement, Reading argues that small practices accepting low commercial rates set the floor for everyone, and shares the Richmond case-rate story where he kicked out the negotiator and his biggest competitor took the deal and nearly broke itself trying to honor it. He also makes the case for physical therapy as musculoskeletal primary care, and for why the profession cannot wait another 41 years for the system to catch up. If you are weighing whether to sell, partner, hold the line on a contract, or rethink how your clinic shows up in the local healthcare ecosystem, Reading’s 41-year view is an hour well spent. Chris Reading Chairman and CEO, U.S. Physical Therapy, Inc. (NYSE: USPH) Chris Reading is chairman and CEO of U.S. Physical Therapy, Inc. (NYSE: USPH), one of the largest publicly traded operators of outpatient physical therapy clinics in the United States. He joined USPH as chief operating officer in 2003, became president and CEO in 2004, and was named chairman in 2024. Under his leadership, the company has scaled to more than 800 clinics across 40-plus states through a partnership model that keeps local operators in control of the businesses they built. Before USPH, Reading spent more than a decade at HealthSouth in operations and senior leadership roles spanning rehab, ambulatory surgery, imaging, and rehab hospitals. He graduated magna cum laude from the Medical College of Virginia in 1985 and is a co-leader of APTQI, the industry coalition he helped form to advocate for outpatient rehab providers in Washington. Connect with Chris Reading on LinkedIn Learn more about U.S. Physical Therapy Sarina Richard Chief Strategy Officer, Raintree Systems Sarina Richard has spent twenty years as a Healthcare Technology Executive across the healthcare continuum, from operator to service provider to financier. At Raintree, Sarina oversees corporate strategic planning and leads cross-departmental initiatives to build best-in-class teams, systems, and processes. Connect with Sarina Richard on LinkedIn About Raintree Raintree is the rehabilitation and physical therapy software of choice for enterprise and large therapy provider organizations.Discover why Raintree is the trusted EMR and practice management platform for the largest and most ambitious rehab therapy organizations in the U.S. Request a demo of Raintree
