Her Success Story

Ivy Slater, Slater Success Coaching

Ivy Slater interviews gutsy business women as they share their success journey.

  1. -1 J

    Scaling a Legacy: Amy Power on Team-Building, Virtual Offices, and Business Growth

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Amy Power. The two talk about how Amy’s entrepreneurial spirit was influenced by her grandmother’s small business, including the challenges and rewards of growing a company from freelance work to owning office space, and her innovative way of empowering her team and encouraging future businesswomen. In this episode, we discuss: How the company grew from a solo freelance operation to a team with its own Dallas office space, eventually owning its building. What surprised Amy most about leadership especially the significance of relinquishing total control and empowering her team to step up and lead from their own strengths. When Amy found the courage to pivot from employment to entrepreneurship. Why embracing failure as a valuable teacher, rather than fearing mistakes, is a core value for Amy and her organization. The impact of mentoring and developing other businesswomen within her company, and seeing their journeys both within and beyond her organization. Amy Power, CEO of The Power Group With a passion for PR and crisis management for nearly three decades, Amy remains steadfast in her belief that every challenge brings a unique opportunity. Her ability to see the positive and provide strategic counsel are two of her superpowers.    Amy has worked for emerging to nationally recognized brands across a range of industries including sports, healthcare, luxury automotive, technology, energy, restaurants, CPG, retail, museums and nonprofits, to name a few.    A hands-on leader and entrepreneur, Amy celebrated 25 years in business last fall. The Dallas Business Journal named her one of Dallas’ “Most Admired CEOs” of 2018 and has been recognized as a Top 25 Women in Business honoree. Last year, D CEO named her one of the 500 most influential executives in the city. She is most proud of the outstanding PR practitioners she has mentored, developed, and grown throughout her career. She previously served as president of the Dallas chapter of the worldwide Entrepreneurs’ Organization in 2023.  Social Media Handles: The Power Group Instagram - @thepowergroup The Power Group LinkedIn Amy’s LinkedIn

    17 min
  2. 6 OCT.

    Creating Your Vision: Annie Hoffman on the Intersection of PR Strategy and Mindset

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Annie Hoffman. The two talk about Annie’s journey from early goal-setting and breaking into network sports production as a woman, to building her own PR and media training company that serves C-suite executives, authors, athletes, and entrepreneurs. They explore the shift toward digital and social media, the importance of authenticity in building a legacy, and the behind-the-scenes work Annie does to help clients confidently share their message with the world. In this episode, we discuss: How Annie got her start in PR What advice Annie offers to leaders about visibility When manifestation comes into the process Why blending mindset and strategy is crucial in Annie’s work How Annie supports clients in becoming media stars Who benefits from Annie’s methods   Annie Hoffman is an expert media trainer and PR strategist. Annie's mission is simple: to help high-performing professionals confidently navigate every media opportunity – whether on TV/radio, on social media, or in the press – so they can build impactful brands that last. Annie partners with C-suite executives, broadcasters, athletes/coaches, authors, Esports professionals, and thought leaders who are ready to increase visibility, elevate their public presence, and communicate with authenticity, clarity, and impact. Website: www.anniehhoffman.com Social Media Links: Instagram: @anniehhoffman Twitter (X): @anniehhoffman LinkedIn: @anniehhoffman Facebook: @Annie H. Hoffman TikTok: @anniehhoffman

    28 min
  3. 29 SEPT.

    Lessons in Resilience and Leadership from Victoria Lozano’s Dual Career Path

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Victoria Lozano. The two talk about Victoria’s unique journey from academia to entrepreneurship, the challenges and rewards of running two businesses at once, and the importance of building intentional systems and relationships for sustainable growth. In this episode, we discuss: How running Blue7 Content shaped Victoria’s approach to building her law firm The challenges Victoria overcame in pursuing her law career and business The major transitions that affected Victoria’s career changes Why it’s important to celebrate progress Victoria’s advice for leaders running a  business   Victoria Lozano, accomplished marketing and general management executive experienced in building value for iconic and challenger brand portfolios with retail sales exceeding $1.7B. Strategic and creative leader with proven results in commercial strategy, capability, and infrastructure development for both established businesses and entrepreneurial ventures. Recognized for revitalizing brands through innovation, repositioning, and effective portfolio management. Insightful, optimistic, and tireless in pursuit of new possibilities. Skilled team builder who galvanizes the organization behind a vision and clear goals, shaping the environment through transparency and collaboration. Core Competencies: - Bring to life iconic and challenger brands - Combine insights, instincts, and experience to guide strategy and vision - Lead complex matrix organizations, build teams - Manage P&Ls for start-ups and $1B+ portfolios - Develop capabilities and infrastructure

    22 min
  4. 1 SEPT.

    Building Karviva: Angela Zeng’s Lessons on Persistence and Continuous Learning

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Angela Zeng.  The two talk about Angela’s journey from her roots in traditional Chinese medicine and medical research to building her own manufacturing facility and launching a line of plant-based, prebiotic wellness drinks, the challenges of getting innovative products onto major store shelves, and the importance of resilience and continuous learning as an entrepreneur.    In this episode, we discuss: How Angela Zeng’s background in biochemistry, pathology, and traditional Chinese medicine inspired her to create Karviva Beverages, combining ancient remedies with modern nutritional science. What it really takes to bring a unique product to retail shelves—Angela shares the details of getting Karviva into major stores like Whole Foods, Stop and Shop, and beyond. When Angela decided to become an entrepreneur in her 40s, motivated by her lifelong passion and family encouragement, she ultimately built her own manufacturing facility out of necessity. Why Angela believes that resilience, thick skin, and ongoing learning are essential for any entrepreneur, especially in the competitive consumer product industry. How she uses customer feedback from in-store sampling to refine and retune her products, packaging, and branding.    Dr. Angela Zeng is the visionary founder of Karviva Beverages. Born in China and armed with a profound belief in the healing power of nature, inspired by Traditional Chinese Medicine, Angela has seamlessly blended this ancient wisdom with cutting-edge science to revolutionize the wellness drink industry. With her unique background in biochemistry, pathology, and an MBA, Angela has led Karviva to national acclaim, offering beverages that nourish both body and soul. Let’s dive into her journey of innovation, sustainability, and health.    Website: https://karviva.com/   Social Media Links: https://www.linkedin.com/in/angelazeng1/   https://www.instagram.com/karvivawellness/   https://www.facebook.com/karvivawellness   Karviva (@Karvivawellness) / X   Karviva Wellness (@karvivawellness) | TikTok

    22 min
  5. 25 AOÛT

    Empowering Communities and Leaders: Wendie Veloz’s Approach to Social Change

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Wendie Veloz. The two talk about how Wendie’s journey as a macro-level social worker and advocate, shaped by her years in federal and local government, inspired her to create a company focused on sustainable, scalable solutions that align business with community values.  In this episode, we discuss: How Wendie transitioned from a government career to starting her own business What kinds of clients and projects Wendie support When Wendie  realized it was time to work for herself and focus on impactful work she cared about Why social impact is central to Wendie’s work The importance of community and ongoing learning Wendie Veloz is a social impact strategist, coach, and facilitator dedicated to helping visionary leaders like you create meaningful change while staying aligned with your mission and energy. My journey into social impact started from a deep passion for creating equitable, sustainable (and scalable) solutions for communities. With over 20 years of experience as a macro-level social worker, advocate, project manager, and strategist, I’ve seen firsthand the struggles leaders face trying to balance their mission with the realities of funding, leadership, and organizational growth. After years of serving as a funder and leader in the federal and local government, I found myself burnt out and at a crossroads. I realized that after the pandemic there are a lot of leaders that have found themselves at a point in their career where impact is the top priority and want to make change in their own way. I work with social entrepreneurs, nonprofit professionals, and business leaders to build sustainable, purpose-driven organizations through: ✅ The Social Impact Level Up Collective: A dynamic community for connection, collaboration, and leadership growth. ✅ Idea Surgery Sessions: Strategy-focused workshops that help leaders clarify priorities, solve challenges, and craft innovative solutions. ✅ Elevate Her Worth Events: Transformative experiences designed to empower women entrepreneurs to lead authentically and build resilient businesses. ✅ Executive Coaching: Personalized coaching for nonprofit and business leaders to amplify their leadership capabilities, foster team collaboration, and drive organizational success. ✅ Speaking & Facilitation: Engaging talks and workshops on purpose-driven entrepreneurship, energy alignment, and transformational leadership. I created Wendie Veloz Enterprises, LLC (WVE) because I believe that every changemaker deserves the support, tools, and alignment to thrive—not just survive. https://www.linkedin.com/in/wendieveloz/ https://wendieveloz.com/

    19 min

À propos

Ivy Slater interviews gutsy business women as they share their success journey.