Leveling Up with Eric Siu

Eric Siu
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  • Entrepreneurship
  • Updated twice weekly

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. 12 hr ago

    How Loops Will Make You Way More Money

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone's talking about loops as the next big thing in AI. The founder of Claude Code says he doesn't prompt anymore—he builds loops. The founder of OpenClaude agrees. But what does that actually mean, and more importantly, how does it make you more money? In this video, I break down what loops really are and how they apply to your business: ⬛ Why prompting coding agents is becoming the old way of working ⬛ The 5 parts of every business loop: trigger, signal, action, eval gate, stop condition ⬛ How to apply loops to sales, content, recruiting, and operations ⬛ Reviving stale and lost deals automatically ⬛ Why broken loops in Slack and Telegram are where work goes to die ⬛ How compounding loops put you ahead of 99% of businesses This isn't theory. If you build tighter loops around revenue, content, recruiting, and ops, you'll be ahead of nearly every business out there—because almost nobody is thinking about this yet. Chapter 00:00 Why Loops Are The Future 00:41 The Receipts: What The Founders Say 02:00 What A Loop Actually Is 04:00 Five Tips For Running Agents Autonomously 05:00 The Loop Is The Expensive Part 06:00 Business Examples: Stale Deals & Speed To Lead 07:30 The Five Parts Of Every Business Loop 09:00 Broken Loops In Slack & Telegram 10:30 Applying Loops To Recruiting & Ops 11:30 How To Run A Loop Audit 13:30 Why Loops Compound How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    11 min

  2. 1 day ago

    5 Insane Fable 5 Use Cases For Making Money

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Fable 5 and Mythos 5 are here — and this is huge for revenue. In this video, I don't just break down the announcement. I show you exactly how to turn these new Claude models into money-making machines for your business. Whether you're a founder, operator, or running a services business, these use cases will put you ahead of the competition starting today. These aren't theories. CEOs and engineers are already using these models today to compress months of work into days and recover six figures on single deals. If you spend just one day exploring this, you could be miles ahead of everyone else. Chapter 00:00 Fable 5 & Mythos 5 Are Out 00:13 The Mythos Class Model Explained 00:57 Autonomous Revenue Ops Engine 02:30 Visual Intelligence Competitor Analysis 03:09 Enterprise Security As A New Revenue Vertical 04:17 Build A Unified Intelligence Bot 05:01 Autonomous Research To Strategy Pipeline 06:08 Automated Implementation Accelerator 07:08 Why You Should Explore This Now How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    8 min

  3. 4 days ago

    Most Companies Suck At AI. Here's The 3-Step Fix

    Most companies are approaching AI the wrong way. They buy subscriptions, run a few experiments, and wonder why nothing changes. In this video, I break down the exact systems we're using to help teams become AI-native, from skill repositories and internal AI training programs to operational standards that increase speed, alignment, and execution. I also share why the future belongs to "pods of one" and how organizations can create a culture where employees continuously level up instead of waiting for permission or training. Chapters (00:00) Why Most Companies Still Suck at AI (00:13) Building an Internal Skills Repository (01:44) Using Leaderboards and AI Gamification (02:17) The Rise of the Pod of One (03:39) How AI Apprenticeships Create Leverage (04:43) Command by Negation Explained (05:44) Why High Agency Teams Win (06:25) Creating an AI-Native Culture (06:43) Final Thoughts

    8 min

  4. 4 Jun

    The Next $1T Opportunity Isn’t SaaS

    Everyone is chasing AI software, but the biggest opportunity may actually be services. In this video, Eric explains why top investors are betting on services-as-software, how AI is reshaping agency and consulting business models, and why the future belongs to companies that sell outcomes instead of labor. He breaks down managed growth loops, AI-powered operating systems, and the new organizational structures that will separate winners from everyone else. If you're building an agency, consulting firm, service business, or AI startup, this video will change how you think about growth, valuation, and the next decade of opportunity. Chapters (00:00) Why Services Beat SaaS (01:13) The $1 Software vs $6 Services Opportunity (02:52) Why Managed Growth Loops Matter (04:49) Agents, Loops, and Human Judgment (06:43) How Single Brain Powers AI Service Businesses (07:22) The Services-as-Software Manifesto (08:41) The New AI-Native Org Chart (10:13) Building Outcome-Based Offers (11:13) Final Thoughts

    12 min

  5. 28 May

    How to Use AI to Grow Revenue in 2026

    Most businesses are still using AI the wrong way. They are stuck using ChatGPT like a search engine while the companies moving fastest are building end to end workflows, autonomous agents, and closed loop systems that compound over time. In this video, I break down the four levels of AI adoption in business, why most teams fail with implementation, and how to actually build systems that increase revenue instead of creating more busy work. I also walk through real examples of how we use Hermes, OpenClaw, Slack, and specialized agents inside our company to handle strategy, analytics, ad creatives, workflows, and decision making. If you want to understand how AI will actually change the way businesses operate over the next 12 months, this is the framework you need to see. Chapters: (00:00) Why Most Businesses Use AI Wrong (00:22) The 4 Levels of AI Adoption (01:03) Open Loops vs End to End Workflows (02:31) The Power of Closed Loop Systems (03:52) Why AI Adoption Is Failing in Companies (05:30) Why Every Business Needs One Brain (06:50) The Future Org Chart of AI Teams (07:52) Real Examples of AI Agents at Work (09:14) Build in 22 Minutes, Not 22 Weeks (09:53) How I Use Hermes Inside Slack (11:43) Creating Compounding Growth Loops (12:48) Why Nobody Talks About This Yet

    14 min

  6. 25 May

    You’re Still Using AI Like It’s 2023

    Most people are still using AI like it is 2023. They use ChatGPT like a search engine, ask random questions, and stop there. In this video, I break down the three levels of AI usage from open loops to end to end workflows to fully closed loop systems that recursively improve themselves over time. I walk through practical examples including travel planning workflows, AI sales systems, autonomous agents, Slack based collaboration, YouTube content packaging, investment research, and how I personally use Hermes and OpenClaw agents every day. I also show how AI agents can work together inside Slack, connect to tools like Google, Meta, SEO platforms, X, and internal systems, and become true thought partners instead of simple chatbots. If you want to actually understand how to use AI for leverage instead of just experimentation, this is the framework. Chapters: (00:00) Why most people use AI the wrong way (00:23) Open loops vs end to end workflows vs closed loops (01:18) Building repeatable AI workflows (02:44) How recursive self improving systems work (04:18) Why autonomous agents matter (05:02) How I use Hermes and OpenClaw daily (06:00) Using AI for YouTube content and research (06:45) AI investing research and thought partnership (08:25) Running multi threaded workflows inside Slack (09:11) Why closed loop systems are the future

    11 min

  7. 21 May

    The Single Brain Setup That Makes Teams 100x Faster

    Most companies are using AI completely wrong. They use ChatGPT in isolation, run random prompts, and wonder why nothing compounds. In this video, I break down the exact Single Brain system we use to connect agents like OpenClaw, Hermes, and NemoClaw into one unified intelligence layer that helps teams move dramatically faster. We cover how these AI fleets plug into Slack, HubSpot, Salesforce, Google Search Console, analytics tools, ad accounts, and internal data systems to create a compounding workflow engine that actually generates revenue. I also walk through real examples including AI generated ad creatives, automated reporting, scaling top performing campaigns into hundreds of variants, reducing operational costs by $500,000, and how one person with agents can outperform entire traditional teams. If you want to understand where AI agents are actually heading and how businesses are using them to create leverage right now, this is the framework. Chapters: (00:00) Why most AI adoption fails (02:06) Connecting all your business tools into one brain (03:22) The AI org chart of the future (05:20) Why most teams are still using AI wrong (06:31) Human timelines no longer work (07:10) Building ad creatives with AI agents (08:06) Scaling campaigns into 200 variants automatically (08:47) How $7,500 in tokens saved $500,000 (10:02) Why AI agents will replace traditional workflows

    11 min

  8. 19 May

    How /goal Will Grow Your Revenues So Fast It's Unfair

    Here’s why most AI agent systems break once they touch real business operations. The issue is not intelligence. The issue is control. Most companies are building disconnected prompts with no evaluation systems, no approval layers, and no recursive learning loops. That works for demos, but it falls apart when agents start touching production systems, ad spend, customer data, or outbound communication. The better approach is treating agents like an operational command system. Hermes becomes the control tower that launches goals, evaluates outputs, routes approvals, stores learnings, and continuously improves future execution while humans stay in the loop for anything high risk. In this video I break down how the AI optimization lab works, why recursive self improvement matters, how approval gates protect revenue and reputation, the difference between safe autonomy and dangerous autonomy, and how to structure agents that continuously move the business forward without creating operational risk. Chapters: (00:00) The real problem with AI agents (00:54) AI optimization lab explained (02:00) Hermes as the control tower (03:26) Safe autonomy for businesses (04:56) Why approval gates matter (06:01) Human approval for risky actions (07:42) Recursive self improvement loops (09:20) Scaling autonomous systems (10:31) Using Hermes to grow revenue faster

    12 min
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About

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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