300 episodes

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Scalable Media Network

    • Business

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    Secrets of Social Selling with Lauren Petrullo and Mark Degrasse

    Secrets of Social Selling with Lauren Petrullo and Mark Degrasse

    Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.
    Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms.
    Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.
    Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.
    IN THIS EPISODE, YOU’LL LEARN:
    What is social commerce?
    Social commerce versus eCommerce
    The future of selling is social
    eCommerce product categorization and why it’s so important
    Why social selling shouldn’t replace your website
    How Meta is incentivizing these social stores on different platforms
    Why the U.S. is massively behind on social media trends
    What kind of data/analytics you’ll have access to in your Meta shop

    Connect with Laurenhttps://mongoosemedia.us/ (Mongoose Media)
    https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn)

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:https://sol8.com/ (Solutions 8 )
    https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
    https://perpetualtraffic.com/ (Perpetual Traffic Website)
    Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
    Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)



    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

    • 26 min
    How to STOP Bots and Click Farm Traffic Dead In Its Tracks

    How to STOP Bots and Click Farm Traffic Dead In Its Tracks

    Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.
    In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.
    We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.
    Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too.
    IN THIS EPISODE, YOU'LL LEARN:
    How to eliminate spam traffic entirely
    The final URL expansion and how to use it
    How to know if you're spending enough money on advertising
    When and when not to use an agency to run your ads
    The "Kasim flytrap" and why it's so effective
    Why low-budget users are struggling with Performance Max
    Why it's never a good idea to block geographics on your site
    Ways click traffic can derail your ad campaigns

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    https://tiereleven.com/ (Tier 11)
    https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
    Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
    Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)



    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

    • 38 min
    Sales Funnel Sucks? How Conversion Architecture™ Can Fix It

    Sales Funnel Sucks? How Conversion Architecture™ Can Fix It

    Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    https://sol8.com/ (Solutions 8 )
    https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
    https://perpetualtraffic.com/ (Perpetual Traffic Website)
    Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
    Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)



    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

    • 45 min
    22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

    22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

    To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now.
    On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.
    The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.
    Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.
    IN THIS EPISODE, YOU'LL LEARN:
    The key questions to ask when building a marketing department from scratch
    Reactive versus proactive marketing
    Stats and data on the relationship between CMOs and marketing teams
    Why the primary job of a CMO is to minimize mistakes
    The benefits of hiring role-specific specialists
    How to build a team around your content marketing goals
    The most important questions to ask when building a marketing team
    The uninspiring relationship between CMOs and CFOs



    Links and Resources:
    https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team)
    https://tiereleven.com/ (Tier 11)
    https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
    Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
    Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter



    OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland's book, Zero Down, FREE)
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!






    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)



    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and...

    • 28 min
    22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

    22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

    Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start?
    On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team.
    For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another.
    If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing.
    IN THIS EPISODE, YOU'LL LEARN:
    The most important questions to ask when hiring a CMO
    Why CEOs and business owners are asking more from their CMOs
    How to help your company scale as a CMO
    Planning for success and why it's so important
    Understanding cross-channel traffic and cross-channel communication
    How to use the customer acquisition path to hire a CMO
    Avatar research and its impact on revenue and leads
    How to test creatives and track campaign effectiveness |

    Links and Resources:
    https://tiereleven.com/CMO (The CMO's Guide to Picking the Right Internal Team)
    https://podcasts.apple.com/us/podcast/a-tech-stack-to-help-you-beat-the-ios-changes/id1022441491?i=1000558350480 (Perpetual Traffic Episode) with Chris Mercer
    https://tiereleven.com/ (Tier 11)
    https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
    Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)

    Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter


    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland's book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

    • 32 min
    An SOP Every Online Advertiser Needs

    An SOP Every Online Advertiser Needs

    Kasim and Ralph cover 2 nuggets that every digital advertiser needs!
    https://tiereleven.com/naming (Download Ralphs Free PDF on Naming!)
    OUR PARTNERS:
    https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
    https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
    https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders)
    https://scalable.co/7-levels-assessment/?utm_source=perpetual-trafficandutm_medium=podcastandutm_campaign=lead-gen (7 Levels of Scale workbook)
    https://scalable.co/books/zero-down/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Get Roland's book, Zero Down, FREE)
    Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
    Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+trafficandutm_medium=podcastandutm_campaign=lead+gen (Founders Board workshop)

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

    • 31 min

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