Undisputed Authority

Liam Curley
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How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.

Episodes

  1. Ryan Deiss

    23/12/2025

    Ryan Deiss

    Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company. He launched The Scalable Company with an existing audience, a validated problem, and a solution people loved – and the business almost failed. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro [01:19] Chapter 1 - Good Marketing Is Everything, Until It's not. [08:36] Chapter 2 - The Idea Resonates, The Offer Does Not [18:41] Chapter 3 - Building The Machine Resources:  The Scalable Company website: scalable.coBook: Get ScalableDigitalMarketer: digitalmarketer.comSources used in the episode: Self-Publishing School podcastThe Rise Up Kings PodcastLearning Leader Show with Ryan HawkBilly Broas interviewSmart Author with Chris BenettiAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

    36 min
  2. Blair Enns

    10/12/2025

    Blair Enns

    Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast. He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work. In this episode, you'll discover: The meeting where Blair declined to pitch (with his boss sitting next to him)How he made the positioning claim before he had the methodologyWhat "Oops" meant when David C. Baker emailed two days before his own seminarThe blog post Blair was most nervous to publish—then people mounted it on their wallsWhy he got sick four times on three continents and what it forced him to changeHow a friend's offhand comment ("your clients will never read those books") led to a $1M productWhy one book costs $320 and another costs $30What Blair means by "the method you scale is the method you commodify"Why not being "so good" at most content types on the lead generation ladder is a strengthGet the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro  [01:19] Chapter 1 - Win Without Pitching [10:36] Chapter 2 - Manifesto [25:14] Chapter 3 - Get Creative Resources:  Win Without Pitching website: winwithoutpitching.comBooks: The Four Conversations, Pricing Creativity, The Win Without Pitching ManifestoPodcast: 2BobsSources used in the episode: Kamp VuurThe Agency CollectiveAnneli HanssonDesign DominationThe Futur2BobsConsulting SuccessModern Sales - B2B SellingRise25 (Smart Business Revolution)Cal Newport, TedX TysonTalk about TalkAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

    42 min
  3. Carl Richards

    25/11/2025

    Carl Richards

    Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice.  In this episode, you'll discover How two blank stares from smart clients led Carl to draw his first sketchWhy he emailed weekly to "just my mom" and kept going anywayHow a forwarded email reached a New York Times editorWhat Carl means by "playing in traffic" and why it compoundsHow he wrote his book by curating what already resonated with readersWhy he scrapped his online course business even though it was profitableWhat the Society of Advice does differently (and why courses don't create outcomes)Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Chapters:  [00:00] Intro  [00:58] Chapter 1 - A Problem You're Interested in Solving  [12:41] Chapter 2 - Playing in Traffic  [26:58] Chapter 3 - Consulting at Scale  Resources:  Carl's website: behaviorgap.com Books: The Behavior Gap, The One-Page Financial Plan, Your MoneySociety of Advice: societyofadvice.com Sources used in the episode: The Diamond Podcast for Financial AdvisorsThe Society of Advice YouTube ChannelWork Life Play with Aaron McHughBreakthrough Advisor PodcastAdvisor Marketing Made SimpleLex Friedman PodcastOn Being with Krista TippettLex Writer's SeriesAbout Undisputed Authority Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business.  About Liam Curley Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field. Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33

    44 min
  • 3 Episodes

About

How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.

Information

  • Creator
    Liam Curley
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Explicit
  • Copyright
    © 2025 Curley Thirty Three Limited
  • Show Website
    Undisputed Authority