The Google Ads Podcast

Solutions 8
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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

  1. 1. LIS

    From 3% to 30% Conversions: The Strategies You’re Not Using

    Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make that are costing them conversions. They also share how simple, data-backed testing strategies and landing page optimizations can unlock 25–30%+ conversion rates. If you're running Google Ads, Facebook Ads, or any kind of paid media and you're not seeing ROI, this is the video you need! 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. 🖥️ Keep in mind that the digital marketing...

    9 min

  2. 19. RUJ

    eCommerce Success with Demographic-Focused Creatives

    Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now. Chapters: 00:00:00 - The Value of Demographic-Specific Creatives 00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns 00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points 00:02:40 - Strategy: Expanding into New Demographics with Creative 00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience 00:04:47 - Adopting a "Test and Learn" Approach for Creatives 00:06:05 - Aligning the Post-Click Experience with Ad Creative 00:06:56 - Balancing Demographic Relevance with Brand Identity 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to a...

    9 min

  3. 13. RUJ

    Meta Ads Automation Problem: When Algorithms Fail Your Strategy

    While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with diverse audiences and avoid wasting ad spend. Chapters: 00:00:00 - Intro00:00:51 - Over-reliance on algorithms limits creative tailoring and marketer control.00:01:50 - An Advantage+ campaign skewed its budget to wrong audience.00:03:13 - Use Advantage+ campaigns as a supplementary, catch-all approach.00:04:05 - Create audiences based on core targets and purchasing triggers.00:05:13 - Measure bottom-of-funnel results and also creative engagement metrics.00:06:15 - Avoid audience expansion features to prevent audience cannibalization. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to a...

    9 min

  4. 11. RUJ

    Generic Creatives: The Silent Killer of Your Ad Performance

    Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client. Chapters: 0:00 - Introduction0:27 - Why Generic Creatives Kill Ad Performance2:49 - How to Track Creative Performance Across Platforms4:21 - How Different Age Demographics Respond to Ads7:31 - Case Study: The Power of Segmented Creatives 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global...

    12 min

  5. 1. RUJ

    Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

    Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships. Connect with Tressy on LinkedIn:    / tressy-dsouza-81964784   Connect with Bryan on LinkedIn:    / brcaranto   Chapters: 0:00 Intro0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients2:17 Showing Leadership in Client Projects3:57 Upselling Additional Services (Without Being "Salesy")6:12 Handling Difficult Clients Who Disrespect Communication Boundaries 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

    11 min

  6. 22. KOL

    Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

    Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance. Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term! Connect with Tressy on LinkedIn:    / tressy-dsouza-81964784   Connect with Bryan on LinkedIn:    / brcaranto   Related videos: 💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence:     • 💣 Client Management Tips: How to Win Back ...   🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:     • 🚀 Client Management Basics: Onboarding Cli...   ✅ To-Dos on Your First Call With a New Client:     • ✅ To-Dos on Your First Call With a New Client   🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:    a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...

    8 min

  7. 20. KOL

    💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

    Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting & remarketing for lead generation accounts. Watch the video now. Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Want to read the blog version of this? https://sol8.com/google-meta-ads/ Related videos: 💰 Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!): https://www.youtube.com/watch?v=DsKyZU3hdRk💣 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach: https://www.youtube.com/watch?v=VZW-1f5_JjY💰 Why Meta Ads Is Critical for Increasing Google Ads Success: https://www.youtube.com/watch?v=SIgASU_5Gcw💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: https://www.youtube.com/watch?v=p9hMI6-Npio 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to a...

    5 min

  8. 10. KOL

    Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

    Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels. Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Related videos: 💰 Why Meta Ads Is Critical for Increasing Google Ads Success:     • 💰 Why Meta Ads Is Critical for Increasing ...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:     • 💸 Meta Ads Case Study: Doubling ROAS in 2 ...   💸 How to Run Advantage+ Shopping Campaigns for Success:     • 💸 How to Run Advantage+ Shopping Campaigns...   🔥 Measure Your Campaign Success Beyond ROAS:     • 🔥 Measure Your Campaign Success Beyond ROAS   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/book/ 📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: a...

    9 min
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Opis

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Informacije

  • Autor
    Solutions 8
  • Aktivne godine
    2022. - 2025.
  • Epizode
    498
  • Ocjena
    Korektno
  • Copyright
    © Copyright 2025 Solutions 8
  • Web‑stranica emisije
    The Google Ads Podcast

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