Influence Anyone

Howie Chan
  • 0.0 (0)
  • SOCIAL SCIENCES
  • UPDATED WEEKLY

The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. How a 2x TEDx Workplace Performance Expert Makes Awkward Moments Turn into Career Growth Opportunities

    2 DAYS AGO

    How a 2x TEDx Workplace Performance Expert Makes Awkward Moments Turn into Career Growth Opportunities

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Henna Pryor, a Workplace Performance Expert, a 2x TEDx speaker, a regular expert columnist for Inc. Magazine, and a best-selling author. They delve into what embracing awkwardness really entails, the  skills now being lost in the modern era that we need to recreate in the workplace, and what it looks like to make big career pivots. Henna provides tips and insights on how to successfully navigate awkward moments and situations, build deeper connections, get better at selling, and become more confident. Want complete influence under pressure? Get the FREE Influence Field Guide with 5 Influence Frameworks from 5 Bestselling Authors and Experts. Chapters: 0:00:00 How Henna embraced awkwardness 0:09:26 What you risk reveals what you value 0:11:48 Awkward confidence and how to get good at it 0:19:45 Practical tips to navigate awkward situations 0:23:21 Less perfect and awkwardness vs vulnerability 0:28:47 The story behind Henna's second career pivot 0:39:07 A sales hack for better results in less time 0:43:37 How awkwardness became Henna’s banner 0:46:07 The true value of awkwardness and small bets 0:52:26 A letter to Henna’s younger self From Our Guest: Website LinkedIn  Youtube Facebook  Instagram  Get the book, Good Awkward. Watch Henna’s 2 TEDxTalks Want to get ahead at work? Risk the awkward moments and The new way to brag in the modern world - and feel good doing it. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

    56 min
  2. Scotland Yard Detective & Kidnap-for-Ransom Negotiator Reveals the ONE THING You Need to Win Any Negotiation

    24 FEB

    Scotland Yard Detective & Kidnap-for-Ransom Negotiator Reveals the ONE THING You Need to Win Any Negotiation

    In this episode of the Influence Anyone Podcast, host Howie Chan is hitting replay on his interview with Scott Walker, a veteran kidnap-for-ransom negotiator with over 300 cases under his belt. Scott has used decades of experience to develop a unique understanding of what makes people think, feel, and act – specifically in times of adversity, conflict, and uncertainty. They delve into the art of negotiation and communication, especially when the stakes are high. Scott provides valuable insights from his successful career, along with a crash course into negotiation and communication, what it takes to be a successful negotiator, and how you can hone your skills in everyday life. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 From inquisitive child to renowned negotiator 0:17:17 Lessons from his first kidnap-for-ransom case 0:25:59 How to develop your negotiation skills daily 0:30:44 The real challenge in kidnapping negotiations 0:35:25 The 4 steps to emotional regulation 0:40:02 The wake-up call and drastic career change 0:49:33 Use negotiation skills in different settings 1:01:55 Kidnap negotiations that went south From Our Guest: Website LinkedIn  Instagram  Get the books, Order out of Chaos and Eye of the Storm. Sign up for Scott’s newsletter, Negotiations Essentials. Check out Steven Pressfield’s The War of Art. Get the kidnap for ransom negotiator’s 90-second Influence Reset Playbook. It's your FREE 4-step guide to stay in control. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 7m
  3. TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework

    17 FEB

    TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster,  the bestselling author of Find Your Red Thread and Say What They Can't Unhear.  She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along. Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and  belief-based logic. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 The fundamental pieces of a successful idea 0:11:03 Why it's so hard to put our ideas out there 0:17:18 The powerful Red Thread framework explained 0:34:58 The secret to get others to agree to change 0:43:46 Permission persuasion and  belief-based logic 0:49:40 Use Tamsen's framework to structure content 0:52:50 What it takes to create long-lasting change 0:59:36 The three beliefs necessary for buy-in From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Find Your Red Thread and Say What They Can't Unhear. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 12m
  4. 400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing

    10 FEB

    400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor. They delve into  how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with the ABC approach, where they share different behavioral science theories in a way that people can apply, no matter the size or type of their organization or the channels they're using. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 Living your brand and why we collect things 0:08:11 The origins of the ABC approach 0:12:13 Understand your Audience beyond demographics 0:19:24 The debates and challenges around "Audience" 0:27:30 Create a personable and memorable Brand 0:41:26 Help people make the right Choice 0:51:25 Focus on small changes and marginal gains 0:56:20 The journey of writing the book together From Our Guests: Tom Bowden-Green: Website | LinkedIn | TikTok Luan Wise: Website | LinkedIn | X Get the book, Marketing & Psychology. Catch up with my interview with Doug Kenrick. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 4m
  5. Why We Buy: Godfather of Retail Psychology on Designing Spaces That Make Us Buy More Without Thinking

    3 FEB

    Why We Buy: Godfather of Retail Psychology on Designing Spaces That Make Us Buy More Without Thinking

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill,  the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into  how our environments silently shape what we notice, what we want, and what we buy. In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares  small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty. Finally, find out how you influence when you're trying to get a yes. Take the FREE Influence Style Quiz and discover how you naturally influence others. Episode Breakdown: 0:00:00 The origins of Paco's influential work 0:06:52 The six biggest changes of  the past decades 0:15:47 Small things that can make huge buying impact 0:26:02 Responsible consumers and ethical merchants 0:33:17 Navigating the digital customer experience 0:45:16 Three things any business owner needs to know 0:49:41 The two biggest influences in Paco's life From Our Guest: Website LinkedIn Email Instagram Get the books, Why We Buy, What Women Want, and more. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    54 min
  6. There Are Only 2 Ways to Stand Out: How to Be Remembered, Respected, and Chosen [SOLO SESH]

    27 JAN

    There Are Only 2 Ways to Stand Out: How to Be Remembered, Respected, and Chosen [SOLO SESH]

    In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence. Howie shares  the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen. Finally find out how you influence when you're trying to get a yes? Take the FREE Influence Style Quiz and find out how you naturally influence others. Episode Breakdown: 0:00:00 The Von Restorff effect and why it matters 0:07:43 The ancient programming keeping you invisible 0:11:55 The What and How Framework to stand out From Me: Website LinkedIn Instagram Catch up with my conversation with the fabulous Sam Horn on Episode 30. The Matrix clip. Watch the Dollar Shave Club ad with the What and How. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    22 min
  7. Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue

    20 JAN

    Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing.  She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue. They delve into  the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C. Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business,  a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Behavioral science principles really do work 0:09:17 Debunking myths in B2B marketing 0:16:00 How to apply behavioral science tactics in B2B 0:23:34 The benefits of keeping it simple and honest 0:34:25 Five game-changing tactics to implement today 0:48:08 The need for testing and reworking solutions 0:54:22 Influence styles and imperfect testimonials 1:02:27 Research-backed email tactics for real results From Our Guest: Website LinkedIn X Instagram Get the book, Using Behavioral Science in Marketing. Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 10m
  8. Neuromarketing Expert: Why Even Your Most Motivated Customers Are Bailing (and What To Do About It)

    13 JAN

    Neuromarketing Expert: Why Even Your Most Motivated Customers Are Bailing (and What To Do About It)

    In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence. Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Dogs, low effort, and principles of influence 0:10:19 Friction and the Persuasion Slide framework 0:20:31 How to use AI to get a leg up in your business 0:30:20 Improve emotional decisions and communication 0:42:39 Reducing friction, the IKEA effect, and Hook Model 0:47:02 The  democratization of neuromarketing tools From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Friction, Brainfluence, and The Persuasion Slide. Listen to Roger's podcast Brainfluence. Here's the AI Eye Tracking Simulator Roger mentions. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

    53 min
See All (70)

Trailer

About

The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Howie Chan
  • Years Active
    2024 - 2026
  • Episodes
    70
  • Rating
    Explicit
  • Copyright
    © Howie Chan
  • Show Website
    Influence Anyone