Web3 CMO Stories

Joeri Billast
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Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape. Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026).“One of the sharpest marketing shows running right now.” “Joeri has a gift for getting to the uncomfortable questions underneath the polite ones.” – Matt Wilkinson, Founder of Strivenn

  1. AI Is Not a Crystal Ball, It’s a Mirror | S6 E26

    11 hr ago

    AI Is Not a Crystal Ball, It’s a Mirror | S6 E26

    Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you. We talk about what Valentina sees across industries, from luxury to entertainment to iGaming marketing, and why retention is the profit engine when acquisition gets expensive. We also unpack how she designed AIMatch Sessions as a curated, non-transactional networking experience, built from real attendee challenges around AI adoption. The goal is simple: create the right conditions for meaningful conversations that turn into ideas, partnerships, and real business outcomes. Then we go deeper on AI strategy and digital leadership. “AI is not a crystal ball, it is a mirror” becomes a practical framework for keeping humans in the loop, building a living knowledge base, and orchestrating AI agents without surrendering judgment. We also explore the shift from CMO to Chief Value Officer, the balance of performance marketing with trust and responsibility in regulated markets, and blue ocean strategy for creating new categories instead of battling in crowded spaces. This episode was recorded through a Descript call on June 12, 2026. Read the blog article and show notes here: https://webdrie.net/ai-is-not-a-crystal-ball-its-a-mirror If you care about AI marketing, brand strategy, customer retention, and building trust in the Web3 and iGaming world, hit play. Subscribe, share this with a friend, and leave a five-star review if it helps you grow. .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    32 min
  2. What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25

    5 Jun

    What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25

    Send us Fan Mail An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people actually want to use and creators can actually trust. We get specific about how MeWe approaches no tracking, no targeted algorithms, and user control and why that changes community growth. Instead of being “fed” a worldview, you intentionally join groups and meet like-minded people, the way social networking used to feel. That shift comes with real trade-offs: marketing without surveillance data is harder, but it pushes brands back toward grassroots community building, product-led growth, and referrals grounded in genuine value. Then we move into creator economics and Web3 social network tooling that aims to replace vanity metrics. We talk tipping, integrated wallets, boosting, and minting groups as NFTs for verified ownership and portability, plus the idea behind “the death of the like button.” Finally, we zoom out to what marketers should measure instead of likes and followers, how trust is built through listening, and where AI can help without flattening your voice into generic content. This episode was recorded at NFC Summit (Lisbon) on June 5, 2026. Read the blog article and show notes here: https://webdrie.net/what-happens-when-the-like-button-dies-mewes-vision-for-social-media-s5-e25 If you want a more human, more trusted, less extractive model for digital communities and creator-led marketing, hit play. Subscribe, share this with a friend, and leave a review so more builders can find these conversations. .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    25 min
  3. What If Your Brand Is Not Who You Think? | S6 E24

    28 May

    What If Your Brand Is Not Who You Think? | S6 E24

    Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack what “brand clarity” really gives a company: the why, the what, the how, the rhythm, and the self-trust to stay consistent when everything around you changes. We get practical about the gap between founder perception and customer reality, including the telltale sign that something is off: when feedback triggers defensiveness instead of curiosity. Roxana explains why so many teams confuse brand strategy with messaging and visuals, and how that mistake slowly dilutes positioning, differentiators, tone of voice, and the unique value proposition that should guide every campaign. We also dig into brand perception research, with examples of clean, non-leading questions you can ask customers, employees, and partners to uncover blind spots before they turn into churn. From there, we zoom out to the AI content era and the risk of sounding like everyone else. Roxana argues that content is just a distribution format; the real protection is knowing who you are, who you serve, and why you deserve to be chosen. We connect that to trust building, crisis communication that blends empathy with data, why marketing budgets get cut at the worst moment, and how founders and “B2B creators” inside a company can strengthen professional perception. If you care about B2B branding, brand strategy, and building a distinct brand voice that lasts, this conversation will sharpen your thinking. This episode was recorded through a Descript call on May 20, 2026. Read the blog article and show notes here: https://webdrie.net/what-if-your-brand-is-not-who-you-think If it helps, share this episode with a founder or marketing leader, subscribe for more Web3 CMO Stories, and leave a review to support the show. ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    22 min
  4. How The Next Generation Sees Work In The AI Age | S6 E23

    21 May

    How The Next Generation Sees Work In The AI Age | S6 E23

    Send us Fan Mail AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in Lisbon at the BluePanda offices, and we use this milestone to ask a practical question for anyone building a career, a company, or a community: what still works when “real” is harder to prove? We’re joined by Jo, president of CCLBL (the Chamber of Commerce for Portugal, Luxembourg and Belgium), to unpack why the organisation invests in internships and young talent. We talk about reverse mentoring, how AI is changing workplace expectations, and why the next generation can be “senior” in the future even if they’re early in their careers. We also dig into what worries us: the gap between AI-driven creativity and the kind of structural thinking that traditional education used to force you to practise. Then two interns, Emma and Jenne, take the mic with the honest perspective leaders need to hear. They share what it’s like stepping into an international business network, why entrepreneurs are often more open than you’d expect, and what young professionals really want at work: flexibility, a sense of belonging, meaningful projects, and autonomy instead of constant control. We get specific about AI tools too, including Google NotebookLM for research and sourcing, plus the reminder to verify sources and consider environmental impact. If you care about networking, internships abroad, AI in education, future skills, and human-first leadership, you’ll leave with ideas you can use this week. Subscribe, share the episode with someone building their career, and leave a review to help more people find the show. This episode was recorded on May 19, 2026, in the BluePanda offices in Lisbon. Read the blog article and show notes here: https://webdrie.net/how-the-next-generation-sees-work-in-the-ai-age ................................................................. PS: In this episode, we talked about the importance of community and online networking. RYO is our main podcast sponsor, so check out their community hub and community leaders page. Both have just been launched! ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    19 min
  5. The Future CMO: The One Thing AI Cannot Replace | S6 E22

    14 May

    The Future CMO: The One Thing AI Cannot Replace | S6 E22

    Send us Fan Mail AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn’t just democratise competence, it commoditises it and that collapse of differentiation forces CMOs, agency owners, and marketing leaders to rebuild how they create value. I walk through why the future CMO isn’t the person with the biggest AI stack, but the leader who understands what AI cannot replace. We get concrete about the first and most important edge: trust. Attention can be bought, borrowed, or hacked, but trust drives pricing power, faster recovery from crises, stronger retention, and more referrals. I also break down a trust ROI approach that links NPS, referral velocity, retention, and reputation recovery to revenue so trust stops being “brand fluff” and starts living on an executive dashboard. From there, we move from content volume to a defensible point of view. If a competitor could swap their logo onto your content and it still feels right, you’re producing competent noise. A clear position attracts community, not just audience, and community compounds credibility through participation over time. We close with the most uncomfortable truth: AI doesn’t fix a lack of leadership, it amplifies it, and the CMO role is being reconstructed around value, trust, and strategic judgment. Listen, share it with a marketing leader who needs the reset, and if it helps, subscribe and leave a 5-star review so more people find the show. This episode is repurposed from a webinar for the More Agencies network on May 12, 2026. Read the blog article and show notes here: https://webdrie.net/why-trust-is-the-only-thing-ai-cannot-scale .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    28 min
  6. The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21

    7 May

    The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21

    Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons that compound momentum over time. We get specific about what that looks like in a real go-to-market strategy. Jack walks through starting at the top with the “why”, defining the actual target user (not “everyone in crypto”), and turning that into a messaging framework before choosing channels. From there, we talk sequencing: teasers, waitlists, countdowns, beta launches, and product launches as separate campaigns that create a clear user journey and real business outcomes, not vanity metrics. We also dig into modern growth realities: AI agents that can automate research, admin, decks, and landing pages, and why the winning edge is still human taste, judgment, and knowing what to remove. On the market side, we discuss institutional adoption, stablecoins moving into mainstream rails, and why grabbing influencer and creator mindshare now can put you in pole position when retail momentum returns. This episode was recorded through a Descript call on May 6, 2026. Read the blog article and show notes here: https://webdrie.net/the-web3-go-to-market-playbook-from-baseline-to-launch-momentum If you care about Web3 marketing, community building, product-market fit, and AI-powered growth engines that do not destroy trust, you’ll leave with a playbook you can apply immediately. Subscribe, share this with a founder or marketer who needs a better launch plan, and leave a review so more people can find the show. ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    24 min
  7. How To Use AI In B2B Without Losing The Human Touch | S6 E20

    30 Apr

    How To Use AI In B2B Without Losing The Human Touch | S6 E20

    Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and focused on outcomes. We get practical about credibility: speaking the customer’s language, staying honest when you don’t know something, and earning confidence through real sector knowledge rather than polished claims. We also dig into the real friction behind AI adoption. The problem usually isn’t the tools, it’s human behavior: fear of change, fear of failure, and uncertainty about benefits. Megan shares a clear principle for AI and marketing automation: automate repetition, not relationships. That means using AI for lead scoring, data processing, reporting, and other monotonous work while keeping human judgment for nuance, strategy, and personal engagement. If you’ve ever cringed at robotic LinkedIn DMs, fake “personalized” email sequences, or chatbots that block real questions, you’ll feel seen. Finally, we tackle discoverability as buyers increasingly research inside LLMs instead of Google. We discuss why gated content can make B2B brands invisible, how ungating high-value resources supports AI-driven discovery, and why answer engine optimization (AEO) is becoming essential for modern B2B demand generation. If you care about reputation, retention, measurable growth, and staying findable in an AI-first world, this conversation will sharpen your approach. This episode was recorded through a Descript call on April 23, 2026. Read the blog article and show notes here: https://webdrie.net/how-to-use-ai-without-losing-the-human-touch-in-b2b Subscribe, share this with a B2B leader on your team, and leave a review so more marketers can find the show. .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    24 min
  8. We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19

    23 Apr

    We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19

    Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person, you are increasingly persuading the system that advises them. We explore what that means in practice, including the “diaper business” idea: you still serve the end user, but the decision maker may be AI. That’s where many marketers sprint toward AEO, GEO, and the next wave of SEO tactics. We push further and ask what actually overrides the algorithm. Mark shares a simple travel-planning story that makes the point: brand trust can beat AI suggestions, and word of mouth can beat both. If you want durable growth, you need branding, social proof, and a story so interesting that customers want to retell it. We also get real about automation and human connection. As AI-generated outreach floods every channel, genuine interaction becomes rarer and more valuable. Used with discernment, AI can help a company feel more human through better customer service and responsiveness. Used lazily, it strips away empathy and insight. The same warning shows up in market research: an 85% AI answer is easy, but breakthrough strategy still comes from voice of customer work, field visits, and observing real stress points. We close with the career question that lands hardest: “What’s the 20% AI can’t replace?” The answer keeps coming back to trust, reputation, community, and a personal brand people choose even when a machine offers alternatives. If this resonates, subscribe, share this with a marketer who needs it, and leave a review with your take on the 20%. This episode was recorded during a fireside chat with Mark Schaefer at the Sintra Synergies retreat on April 2, 2026. Read the blog article and show notes here:  https://webdrie.net/were-all-in-the-diaper-business-now-private-fireside-chat-with-mark-schaefer .......................................................................... This podcast and the past retreat are/were supported by RYO, one of the projects working on simplifying Web3 user experiences. 👥 Get to Know the RYO Team .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI ..........................................................................  📘 Read The Future CMO: Amazon  👥 Join the Future CMO Community  🌿 Explore Sintra Synergies Retreat  💼 Connect on LinkedIn ..........................................................................

    24 min
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About

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape. Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026).“One of the sharpest marketing shows running right now.” “Joeri has a gift for getting to the uncomfortable questions underneath the polite ones.” – Matt Wilkinson, Founder of Strivenn

Information

  • Creator
    Joeri Billast
  • Years Active
    2022 - 2026
  • Episodes
    303
  • Rating
    Explicit
  • Copyright
    © 2026 Joeri Billast
  • Show Website
    Web3 CMO Stories