305 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    The #1 Key to Scaling Your Agency To 7-Figures & Beyond

    The #1 Key to Scaling Your Agency To 7-Figures & Beyond

    Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!
    Listen To Learn:
    What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Build Your eCommerce Website on Wix
    Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
    BotBuilder’s Chatbots That Deliver Results (Without The Work)
     
    Resources Mentioned In This Episode:
    Get the Tactical Troubleshooting Checklist for FREE ($297 value!)
    Grow Your Agency Without Working Nights and Weekends
    The Tier 11 Agency Manifesto
    Who is DigitalMarketer?
    DigitalMarketer: We Believe
    DigitalMarketer Certifications (HQ)
    BossBabe
    Erin MacPherson on LinkedIn
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 38 min
    How To Launch A Product From Scratch

    How To Launch A Product From Scratch

    Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!
    Listen To Learn:
    Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!) Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Resources Mentioned In This Episode:
    Get the Tactical Troubleshooting Checklist for FREE ($297 value!)
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 36 min
    New Customer Acquisition: How Much Can You Afford to Pay?

    New Customer Acquisition: How Much Can You Afford to Pay?

    How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
    Listen To Learn:
    How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Resources Mentioned In This Episode:
    Work with Tier 11
    How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
    Listen & Win an Apple Giveaway!
    How To Calculate Your Average Customer Value (And Why It Matters)
    Customer Value Optimization: How to Build an Unstoppable Business
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 30 min
    3 Easy Steps to Build The Core Content of Your Business

    3 Easy Steps to Build The Core Content of Your Business

    Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.
    RESOURCES MENTIONED IN THIS EPISODE
    Get Results Like This with Tier 11
    Work at Tier 11
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Definition: The A-Team
    The Ultimate Guide to Digital Marketing
    Architect a Brand that Builds Authority & Actually Increases Sales
    theCLIKK
    Russ Henneberry’s Website
    Ralph on Twitter
    Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 48 min
    How to Grow Your Business with Content Marketing

    How to Grow Your Business with Content Marketing

    Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.
    RESOURCES MENTIONED IN THIS EPISODE
    Get Results Like This with Tier 11
    Work at Tier 11
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Animalz
    Superpath’s AMA with Animalz
    Julie and Julia | IMDB
    Join the Superpath Slack Community
    Jimmy on Twitter
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 39 min
    The Easiest Way to Market Your Business with Dave Gerhardt

    The Easiest Way to Market Your Business with Dave Gerhardt

    The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.
    RESOURCES MENTIONED IN THIS EPISODE
    Get Results Like This with Tier 11
    Work at Tier 11
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    60+ Free Ad Creatives For Social (thanks No Limit Creatives!)
    Dave on Twitter
    Dave’s Podcast B2B Marketing
    Drift’s Podcast Seeking Wisdom
    Dave’s Marketing Group: The Leading Community for Modern B2B Marketing
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 49 min

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