10Fold Founders

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Entrepreneurship
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Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.

19 hr ago

Are You Building the Business You Set Out to Create?

Episode Summary Arthur Tew sits down with Josh Staab and Sydney Andress to unpack one deceptively simple question: are you building the business you actually set out to create? They dig into why so many founders freeze when asked to define their "why," using Josh's early surf brand as a cautionary tale about starting without direction. The conversation moves through the 10Fold Founders framework, touching on visualizing your ideal day, the trust issues that keep owners from delegating, and the real cost of doing everything yourself instead of hiring a bookkeeper. Sydney offers a sharp operational gut check (can your business run without you for two weeks?) and the group closes with honest markers for knowing if you're on track: whether your business pulls you from family, whether you can talk about it honestly, and whether you're proud of how you're running it. Key Topics Defining your "why" behind starting the businessVisualizing your ideal day, now and in the futureDelegation, trust, and the cost of doing everything yourselfWhen and why to hire a bookkeeperSetting goals and KPIs beyond revenueThe 10fold Founders framework: Blueprint, Build, and Benchmark phasesBuilding a business that can run without youProtecting family and faith from the business grindHonesty about how your business is really doingComparison, social media, and the founder emotional cycle Sound Bites "Are you building the business that you set out to create?""If you're running your business that way, then nobody's gonna like the sound of your business.""If you're creating work for yourself, then that is the job and not a business.""You didn't employ them properly. You didn't do the homework.""That's totally okay. That's where everybody starts.""The way to dig yourself out of that quagmire is to just take that first shovel.""God loves the work that you're doing." Timestamps 00:00 – Cold open and mission statement 02:00 – Meet the hosts: Arthur, Josh, and Sydney 02:41 – Why the camera feels harder than the stage 04:57 – The core question: are you building the business you wanted? 06:09 – Josh's Carolus surf brand and the missing "why" 07:16 – The problem with vague goals like "wealth" and "freedom" 08:36 – Visualizing your ideal day (now and in the future) 09:37 – Sydney on digging past surface-level KPIs with clients 11:45 – Why an outside perspective breaks you out of the ditch 12:45 – The "singing along to a song you don't know" analogy 14:16 – Helping business owners zoom out and see their own scale 15:38 – Why founders wait too long to invest in help 17:17 – The opportunity cost of doing it all yourself 18:37 – When it's time to hire a bookkeeper 20:22 – Setting goals and KPIs that aren't just about money 22:38 – Benchmarking: the sixth phase of the framework 23:35 – Simple gut checks: lifestyle, honesty, and guilt 25:41 – Sydney's test: could your business run without you for two weeks? 27:09 – The Blueprint and Build phases explained 29:17 – The real reason new hires "don't work out" 30:17 – Is your business pulling you from family and faith? 31:43 – Being honest about your business with people you trust 32:16 – Compare and despair: social media and the founder cycle 33:14 – Taking the first step out of a valley 33:56 – Closing challenge: ask yourself the question 36:05 – Closing prayer and sign-off

30 min
24 Jun

Better Relationships, Better Business

Your business runs on relationships. Most owners know that. What they don't do is actually manage them. In this episode, Arthur, Josh, and Sydney walk through the five relationship categories every trade business owner and founder needs to be paying attention to: customers, employees, vendors, family, and God. Not as a feel-good exercise, but as a real diagnostic. Where are you healthy? Where are you coasting? Where is something quietly falling apart? The conversation covers how to rate each relationship honestly, what actually sours a customer relationship over time (hint: it's not the work), how to keep contractor relationships strong through the gaps, and why the most important relationships in your life are usually the ones you assume are fine. Plus: practical actions you can take this week with one customer, one employee, and one vendor, and why blocking family time on your calendar changes what you actually get from it. Arthur closes with a word on what it looks like to keep your relationship with God rich in the middle of the daily grind, and Josh and Sydney share what's been working for them. Timestamps: 0:00 — Win with relationships, win with business 3:10 — Rating your relationship health (the 1-10 framework) 7:30 — The five relationship categories every founder needs to audit 12:30 — Customers: when relationships go from dynamic to stale 18:50 — When a relationship becomes strictly transactional 22:40 — Employees and contractors: expectations, transparency, the in-between 25:10 — Family: how a growing family sharpens your priorities 31:10 — God: practices for staying aligned when the grind pulls you off 38:00 — Action items: one customer call, one employee question, one vendor lunch 43:00 — Closing prayer Show notes: What makes a trade business actually work? Not the craft. Not even the marketing. The relationships. In this episode we walked through the five categories of relationships that shape whether your business thrives or stalls: customers, employees, vendors, family, and God. And we gave you a framework to actually rate them, not just think about them. Here's the one question Arthur mentioned that will open up a real conversation with any employee: "What's the one thing I could do or change that would make you never want to leave?" Try it this week. Come back and tell us what you heard. The three actions from today: Pick one customer and call them. Not to sell anything. Just to check in.Ask one team member that question.Take one vendor to lunch or bring them a coffee. That's it. Start there. If you're not in the community yet, this is what we do here: trade owners and faith-driven founders building businesses that last, with people who will tell you the truth and pray for your business.

37 min

2 Episodes

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10Fold Founders
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10Fold Founders

10Fold Founders

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Are You Building the Business You Set Out to Create?

Better Relationships, Better Business

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