17 Minutes

Robyn Savage
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Why does your messaging feel off every time you try to post something? Why do you second-guess every business decision for weeks? Why do you start projects with excitement and abandon them when they get hard? Welcome to 17 Minutes - where behavioral science meets entrepreneurship, and we finally figure out what's actually driving your patterns so you can stop spinning your wheels and build a brand and business that's actually aligned with how you're wired to succeed. I'm Robyn Savage, behavioral analyst and serial entrepreneur who's built multiple 6-7 figure businesses over 15+ years. After watching brilliant entrepreneurs - myself included - exhaust themselves with strategies that worked for everyone else but somehow not for them, I got obsessed with using behavioral science to figure out why this kept happening. In a world where AI is taking the human out of business, your authentic story isn't just nice-to-have - it's your competitive edge. When you know who you really are and build from that place, you stop forcing strategies that don't fit, you stop sabotaging your own growth, and you start attracting paying customers with ease. Using behavioral science, brand strategy, and storytelling, I'll help you turn your authentic story into your competitive advantage. Every Tuesday, I'm sharing real entrepreneurial stories, behavioral insights, and practical strategies that will help you build the life foundations your business needs to thrive and break out of cycles of hustle and self-sabotage. What you'll get: How to use your authentic story as a business strategy (not just feel-good fluff) Why knowing your behavioral wiring stops self-sabotage and unlocks growth Life foundation work that creates sustainable business success The human connection strategies that AI can't replicate If you're tired of forcing strategies that don't fit who you are and ready to leverage your humanity as your edge, this is your space. Your 17 minutes start now. Hosted by Robyn Savage Behavioral Analyst | Brand Strategist | Professional Truth-Teller

  1. 20 JAN

    What Do You Want To Be Known For?

    If you’ve ever felt like your content is “fine”… but also kind of all over the place (and you can’t explain what makes you you), this episode is your nudge. In this episode of 17 Minutes, Robyn breaks down the simplest brand messaging shift that changes everything: stop trying to be known for what you do… and start getting known for how you do it (and why). Using a massage therapist example, she shows how two people can offer the exact same service—and attract completely different clients—based on the story, values, and outcome they lead with. This is about getting micro-specific: the differentiator, the why behind your work, and the exact thing you want people to associate with your name. In this episode, we dive into: The real purpose of brand messaging (and why “just posting” doesn’t create clarity) The difference between being known for your service vs. being known for your signature angle A simple question to sharpen your message fast: “What do I want to be known for?” Why your origin story matters (and how it signals values + positioning) The massage therapist example: same service, totally different messaging + ideal client How “no context content” confuses your audience (even if you’re consistent) What actually creates natural differentiation: your why, process, experience, and perspective How to start weaving more of you into your content without making it performative A plug-and-play next step: the Identity Report (and how it supports messaging + strategy) Chapters 00:00 — Welcome to 17 Minutes + building a business that fits who you are00:55 — Today’s focus: brand messaging + what you want to be known for02:24 — The key shift: not “what you do” — “how you do it differently”04:20 — Why we start with your why (and how it shapes your message)05:55 — Two massage therapists, two totally different motivations + positioning07:27 — How messaging changes based on the outcome you care about09:16 — The problem with random content (coffee pics + no context)11:27 — Becoming “one of one”: story, process, tools, journey, and clarity13:15 — Why different angles attract different clients (and that’s the point)15:10 — The question to ask yourself: what do I want to be known for?17:13 — Identity Report: personalized wiring + marketing strategy that fits you19:05 — Wrap-up + subscribe + DM Robyn if you want support Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-reportWork with Robyn → https://www.robynsavage.com/servicesInstagram → https://www.instagram.com/robyn_savage

    19 min

  2. 13 JAN

    ADHD Meds Made Me Efficient. They Also Made Me Boring.

    If you’ve ever wondered why you can be wildly capable… and still feel like you’re failing at being a “normal” entrepreneur, this episode is going to land. In this episode of 17 Minutes, Robyn shares her personal journey with ADHD—from the shame spiral of “what’s wrong with me?” to getting diagnosed, trying medication, and realizing the tradeoff she didn’t expect: productivity went way up… but parts of her personality started to disappear. This is a real, honest look at what it means to stop forcing yourself into someone else’s version of discipline and success. Robyn talks about self-acceptance, the pressure to be linear when your brain is built in spirals, and the systems that actually support her (deadlines, time blocks, body doubles, challenges) without killing the creative magic that makes her her. (This episode shares personal experience and is not medical advice—always talk to your doctor about your own situation.) In this episode, we dive into: Why getting an ADHD diagnosis changed how Robyn understands herself (and entrepreneurship) The shame loop of “Why can’t I just do it like everyone else?” The myth of the “ideal entrepreneur” (disciplined, linear, consistent) — and why that can be brutal for neurodivergent brains How grief + a miscarriage led Robyn to seek support (and why depression wasn’t the full story) The moment Scattered Minds made her feel seen — and everything clicked The testing + medication journey (including titrating and finding what seemed to work) When productivity becomes the high… and you start losing your creativity, softness, and joy “Robot mode” vs. being fully human: the identity shift Robyn didn’t expect The real work: self-acceptance with ADHD (not self-fixing) Practical supports that help Robyn thrive: deadlines, time blocks, body doubles, consequences, and challenges Why one-size-fits-all strategies are a no — and how to choose systems that actually fit you Chapters 00:09 — Welcome to 17 Minutes + what this space is for 00:48 — The topic: Robyn’s ADHD journey (and why it changed everything) 01:58 — The shame spiral: “Why can’t I just…?” 03:58 — The “ideal entrepreneur” myth + why spiral brains get crushed by it 07:25 — Miscarriage, heaviness, and thinking it was depression 09:23 — Reading Scattered Minds + realizing “Oh… this is me” 11:11 — ADHD testing + starting meds (titration and finding the “right” dose) 13:18 — Productivity skyrockets… and the pride that comes with it 14:15 — The tradeoff: creativity fades, dancing stops, personality shifts 16:44 — “Robot mode” and the cost of pure output 17:58 — Taking a break from meds + seeing both versions of herself 20:28 — The real healing: self-acceptance (not trying to become someone else) 23:08 — How Robyn works best: deadlines, time blocks, body doubles, consequences, challenge 24:57 — Build systems that support your brain (not someone else’s framework) 26:48 — DM Robyn: share your ADHD journey + possible follow-up episode on tools 28:05 — Wrap-up + subscribe   Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report  Work with Robyn → https://www.robynsavage.com/services  Instagram → https://www.instagram.com/robyn_savage Content Club Brunch — January 22nd in Squamish. We're planning out Q1 content, talking through what's working (and what's not), and doing it together with snacks and good people. $129 CAD. Grab your spot The Retreat — Early bird is open. This one's a whole thing. More details coming but if you want first dibs on pricing, get on the list. Get early bird access

    26 min

  3. 6 JAN

    Founder-Strategy Fit (And Why Willpower Isn't the Answer)

    If you’ve ever followed the “right” strategy (templates, mentors, content calendars, launches, ManyChat… all of it) and either it didn’t work… or it worked but made you feel low-key miserable doing it — this episode is for you. In this episode of 17 Minutes, Robyn introduces Founder Strategy Fit: the overlap between how you naturally operate and how your business actually runs. She uses a dating analogy to explain why something can look perfect “on paper” but still feel deeply wrong in your body — and why forcing yourself to stay in low-fit strategies slowly drains your energy, creativity, confidence, and self-trust. You’ll also get a simple audit to run today (1–10), plus a nudge toward content that feels more like you (and less like performance) as we head into 2026. In this episode, we dive into: Why following proven strategies can still leave you exhausted, inconsistent, and resentful What Founder Strategy Fit actually means (and why it’s the difference between burnout and sustainability) The “perfect on paper” relationship analogy — and how it mirrors business strategy How forcing low-fit strategies shrinks your creativity, self-trust, and energy over time Why scaling requires protecting your finite energy (not draining it to prove you’re “disciplined”) The difference between high-fit execution (natural + sustainable) vs. low-fit execution (forced + exhausting) A practical audit: rate your current strategy fit (and what “under a 7” means) Why content in 2026 rewards authenticity — and how to stop performing online How knowing your Content Creator Type helps you create consistently without hating your life An invitation to get supported (quiz + Content Mastermind + deeper work) Chapters 00:04 — Welcome to 2026 + why this year feels possible00:49 — What this podcast is really about: the human behind the brand01:29 — The pattern: following the strategy… and still feeling stuck or drained02:34 — “It worked… but I wanted to die doing it” (and why that matters)04:10 — The dating analogy: “perfect on paper” but wrong in your body07:18 — Why we try to make someone else’s strategy fit (and shrink in the process)08:28 — The spirals: “Should I just get a 9–5?” + the real issue underneath it09:14 — The scaling truth: you can’t grow if your strategy drains your finite energy11:23 — The 2026 focus: personalized strategy + behavioral patterns12:38 — Founder Strategy Fit defined (high fit vs. low fit)14:19 — Action step: rate your current strategy fit (1–10)15:27 — Content in 2026: less curated, more real (stop performing)16:07 — Find your Content Creator Type (and stop draining your energy online)16:42 — Content Mastermind invite: 3 posts/week + support through Q117:52 — Wrap-up + what to do next Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-reportWork with Robyn → https://www.robynsavage.com/servicesInstagram → https://www.instagram.com/robyn_savage Mentioned in the episode:Content Creator Type Quiz → https://www.tryinteract.com/share/quiz/6930a3211a78120015454ae1The Content Mastermind → https://www.robynsavage.com/the-content-mastermindThink Media Podcast Episode → https://open.spotify.com/episode/1BVkwKOaOx28bFQkK7L6ej?si=41PhkE11QC2rce2yR2ljlw

    17 min

  4. 09/12/2025

    The Real Reason You Can't Stick to One Thing

    If your business “works” on paper but you feel bored, restless, or low-key miserable inside it… you’re going to feel very seen in this one. In this episode of 17 Minutes, Robyn talks about a piece of her behavioral wiring that changed everything: her builder / rocket-launch energy. She shares how selling a multi six-figure event planning business (and walking away from other successful things) wasn’t self-sabotage, but a clue that she’s built to build, not babysit. You’ll hear how to tell if you’re a builder or a maintainer, why trying to force yourself into someone else’s version of “consistency” kills your creativity, and how to design a business that actually challenges and energizes you in 2026 instead of making you want to burn it all down every 18 months. In this episode, we dive into: Why a “working” business can still feel wrong in your body The difference between builders, creatives, and maintainers in business Robyn’s story of starting and closing multiple successful businesses (and why it wasn’t self-sabotage) What rocket / thrust-style energy is and how it shows up in your work The four core PDP traits inside the Identity Report: dominance, extroversion, pace, and conformity How high dominance + fast pace can make you crave new mountains to climb Why your content, sales, and marketing go flat when you’re under-challenged How to build systems that create ease and leave room for innovation and play Questions to help you see if you’re a builder or a sustainer (and what you actually need next) A 2026 reframe: stop obsessing over your “weaknesses” and go all in on your strengths Chapters 00:01 — The intro: who this episode is really for (bored builders, restless creatives) 02:19 — Why the high is in the creative process (and what happens when it disappears) 04:43 — Selling a multi six-figure business + realizing you’re not “broken,” you’re a builder 07:09 — How behavioral wiring (and the Identity Report) finally made it all make sense 09:27 — High dominance, fast pace, and the “climb the mountain then get restless” pattern 11:54 — Designing a business that lets your wiring thrive instead of forcing you to be someone else 14:11 — Are you performing a version of success you think you should want? 16:37 — Keeping your business alive, creative, and challenging without burning it down 18:58 — Builder vs. maintainer: questions to understand how you like to move 21:26 — 2026 intention: double down on strengths, release the fixation on your flaws 23:48 — What becomes possible when you stop trying to fix yourself and start leveraging yourself 26:05 — How the Identity Report + 1:1 work can support your most aligned year yet Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report  Work with Robyn → https://www.robynsavage.com/services  Instagram → https://www.instagram.com/robyn_savage

    28 min

  5. 02/12/2025

    Stop Writing Like Her — Your Brain Doesn't Work That Way

    Your content isn’t falling flat because you “lack clarity”—it’s because you’re not using your actual voice. In this episode of 17 Minutes, Robyn breaks down the four core behavioral communication styles and shows you how to sell, write, and create content in a way that feels like you instead of like every template you’ve ever downloaded. She explains why your audience can smell performative, copy-paste messaging a mile away, how to stop forcing yourself into strategies that go against your wiring, and why in a world of AI, real is the only thing that’s going to convert in 2026 and beyond. In this episode, we dive into: Why your messaging problem isn’t clarity—it’s voice and wiring How templates and “proven frameworks” can pull you away from your natural style The four behavioral communication styles inside the Identity Report How misaligned content creates drag, boredom, and “ick” for you and your audience Why “real equals results” in a world full of AI-generated content How the Identity Report turns your communication style into a full content + marketing plan Chapters 00:01 — Why your content doesn’t sound like you (and why that’s the real problem) 02:22 — Templates, frameworks, and how they pull you out of your natural voice 04:47 — The four behavioral communication styles inside the Identity Report 06:00 — High dominance: direct, fast, bottom line messaging that actually lands 07:06 — High extraversion: relational, conversational content that magnetizes people 09:25 — High pace: permission to slow down, process, and build credibility 11:43 — High conformity: structure, proof, and plans that create steady growth 13:30 — 2026, AI, and why “real = results” for online brands 14:02 — Your next step: grab your Identity Report and go all in on you Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report Work with Robyn → https://www.robynsavage.com/services Instagram → https://www.instagram.com/robyn_savage

    15 min

  6. 18/11/2025

    Why High-Achieving Entrepreneurs Secretly Hate Promoting Themselves

    That subtle ick under your marketing? It’s not “mindset”—it’s misalignment. In this episode, Robyn unpacks why performing an entrepreneur persona creates pressure, disconnection, and stalled sales, and how building your brand from the inside out (voice, wiring, energy, integrity) makes marketing sustainable and conversion natural. She shares the moment she chose to shut down a 7-figure coaching business when the messaging drifted out of integrity—and how rebuilding a personal brand, fully aligned, removed anxiety and made showing up feel effortless. In this episode, we dive into: The real source of the “ick factor” (subtle lying + performance) Authentic marketing vs. persona marketing (why one sustains and one burns you out) Matching sales/content to your wiring (direct closer vs. nurturer; pace, energy) Robyn’s pivot: closing a 7-figure brand to return to integrity Why authenticity lowers cognitive load (less thinking, more being) Empaths + input hygiene: be discerning with advice/strategy intake Building an inside-out brand so connection → trust → conversion Using the Identity Report to remove question marks and act immediately Chapters 00:01 — Cold open & restart attempts 00:13 — The “ick factor” under marketing and selling 02:40 — People trust people: influencers, micro-influencers, and authentic voice 05:06 — Out of integrity = subtle lying (why momentum dies) 07:30 — Sustainable marketing by wiring (direct vs. nurture; pace & style) 09:54 — Robyn’s story: closing a 7-figure coaching business 12:12 — Rebuilding a personal brand rooted in full integrity 14:19 — Authenticity reduces anxiety: less performing, more being 16:46 — Don’t be a one-person corporation (and don’t dance if you hate dancing) 19:10 — Empaths & input hygiene: stop absorbing every strategy 21:34 — Inside-out brand building: strengths, wiring, operating system 23:46 — Remove the barrier: more you → faster connection → faster conversion 26:07 — Identity Report: immediate action plan, fewer question marks 28:23 — Believe you’re enough: more you = more of what you want Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report  Work with Robyn → https://www.robynsavage.com/services  Instagram → https://www.instagram.com/robyn_savage

    28 min

  7. 04/11/2025

    Stop Performing - Start Communicating As Your Natural Self

    You don’t need to look, talk, or teach like anyone else to be wildly effective. In this episode, Robyn breaks down how four powerhouse speakers—each totally different in style, pace, presence, and delivery—were all magnetic because they were natural, not performed. We unpack how performing drains energy, blocks connection, and lowers conversions—and how knowing your wiring lets you communicate in a way that actually works (and feels good). In this episode, we dive into: Natural Self vs. Performed Self (and the red “stress gap”) Why comparison jams your signal—and how to find your lane Speaking/creating through your wiring (dominance, extraversion, pace; plus your logic vs. intuition balance) What drains you vs. gives you energy on stage/online Slides or no slides? Stories or no stories? Dancing or stillness? Why all can work How connection → trust → conversion (and why performing breaks that chain) Practical prompts to stop performing and start showing up as you Chapters 00:02 — The Invitation: Success Your Way02:06 — Name What You Want (Desire → Action)03:53 — The Marathon Analogy: Comparison vs. Your Way06:08 — Throwing Out the “Shoulds” and Running as Yourself08:09 — Find Your Natural Rhythm (and Playlist)10:20 — Crossing the Finish Line as You12:17 — The Identity Report: Natural, World, and Red Stress Graph14:19 — Performance Burnout: Why Acting Drains Connection16:24 — Four Speakers, Four Styles: All True to Themselves18:29 — Energy, Slides, Mics, Stories: Different Works20:25 — Story vs. No Story: Connecting in Your Language22:26 — Connection → Trust → Conversion (Why Performance Breaks It)24:15 — Know Your Wiring: Pace, Logic, Intuition, Energy26:22 — Fast-Track Your Self-Knowledge (Identity Report) Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report Work with Robyn → https://www.robynsavage.com/services Instagram → https://www.instagram.com/robyn_savage

    28 min

  8. 28/10/2025

    How to Become the Conduit for Your Big Vision

    You want the next chapter—new offer, bigger vision, different lane—but you keep holding it “for later.”This episode is your nudge to try on the identity now. I share why I spent time as the version of me who runs a clothing line with my daughters (Savage Sisters), and how bringing a “far away” dream closer can be as simple as one honest action, naming your ingredients, and letting your current strengths lead. In this episode, we dive into: The identity-first question that shrinks the distance to your goals How to bring a “someday” vision closer with one aligned action today Using your existing strengths in a brand-new chapter (no reinvention required) Spotting safety patterns (“too old,” “start over?”) and designing around them The “ingredients” exercise: what to put in your bowl—and what to leave out Why knowing your behavioral wiring (Dominance, Extraversion, Pace, Conformity) makes momentum feel natural instead of forced Chapters 00:01 — The Question: Who Do I Have to Be? 02:01 — Safety, Identity, and Intuition (FEAST) 03:54 — The Clothing Line Dream: Savage Sisters 05:37 — Carving Time + Beginner’s Mind 07:28 — Imposter Stories vs. Safety Patterns 09:27 — Why “Far Away” Stays Far (and How to Close the Gap) 11:50 — One Action That Tries on the Identity 13:35 — Pinterest Board for Identity (Not Just Design) 15:31 — Your Existing Strengths Apply Here, Too 17:17 — Behavioral Wiring and Making Results Easier 19:08 — Know Your Ingredients: Strengths, Blocks, Magnetics 20:54 — What Goes in the Bowl (and What Stays Out) 22:50 — Willingness to Begin + Declaring the Desire 24:57 — Share It, Build Community, Keep Going Links Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report Work with Robyn → https://www.robynsavage.com/services Instagram → https://www.instagram.com/robyn_savage

    26 min
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About

Why does your messaging feel off every time you try to post something? Why do you second-guess every business decision for weeks? Why do you start projects with excitement and abandon them when they get hard? Welcome to 17 Minutes - where behavioral science meets entrepreneurship, and we finally figure out what's actually driving your patterns so you can stop spinning your wheels and build a brand and business that's actually aligned with how you're wired to succeed. I'm Robyn Savage, behavioral analyst and serial entrepreneur who's built multiple 6-7 figure businesses over 15+ years. After watching brilliant entrepreneurs - myself included - exhaust themselves with strategies that worked for everyone else but somehow not for them, I got obsessed with using behavioral science to figure out why this kept happening. In a world where AI is taking the human out of business, your authentic story isn't just nice-to-have - it's your competitive edge. When you know who you really are and build from that place, you stop forcing strategies that don't fit, you stop sabotaging your own growth, and you start attracting paying customers with ease. Using behavioral science, brand strategy, and storytelling, I'll help you turn your authentic story into your competitive advantage. Every Tuesday, I'm sharing real entrepreneurial stories, behavioral insights, and practical strategies that will help you build the life foundations your business needs to thrive and break out of cycles of hustle and self-sabotage. What you'll get: How to use your authentic story as a business strategy (not just feel-good fluff) Why knowing your behavioral wiring stops self-sabotage and unlocks growth Life foundation work that creates sustainable business success The human connection strategies that AI can't replicate If you're tired of forcing strategies that don't fit who you are and ready to leverage your humanity as your edge, this is your space. Your 17 minutes start now. Hosted by Robyn Savage Behavioral Analyst | Brand Strategist | Professional Truth-Teller

Information

  • Creator
    Robyn Savage
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Show Website
    17 Minutes