Agency

Agency
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In 2018, I was broke, 200k in debt, and working an unfulfilling full-time job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency personally and professionally over their lives. To unpack what exactly entrepreneurs are doing to get ahead in business within an extremely busy marketplace. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing. Agency is about taking massive action against all odds and making business work in your favor so you can win.

  1. 10 Jul

    #130 - How to Build A Business When You Have No Money | Yasser Zaki

    When Yasser Zaki left Egypt for Australia, his father gave him one warning: "Don't come back crying". Within months, he found himself broke, sleeping under a tree in Campsie, and eating one meal a day at 4 PM just to survive the night.  Fast forward to today, Yasser is the powerhouse CEO of Tender Loving Care spanning 7 industries, 9 businesses, 8 countries, and 3,000 employees. In this episode, Yasser reveals the secrets to his systems. He shares the story of how he called out the boss's integrity, only to be betrayed by a coworker and fired in month one. More importantly, he breaks down the exact high-level business mechanics he used to scale, from the horizontal ecosystem strategy he learned from Richard Branson to the "backward" butcher paper planning method that guarantees success. In this episode, we break down: • The Reality of Starting Over: Surviving extreme poverty and outsmarting a rigged system. • The Vengeance Mindset: How getting stitched up by a coworker fueled Yasser to become the number one salesman. • The Branson Blueprint: Why vertical scaling is dangerous and how horizontal ecosystems de-risk your empire. • Acquisition Arbitrage: How to buy companies that service your own business and instantly multiply their value. • The Butcher Paper Strategy: Why you should reverse engineer your goals and completely ignore your current skills. • Scaling to 3,000 Employees: Why processes create culture and why relying on people will break your systems. • Building Elite Leaders: How Yasser dared his Head of Growth to beat his skill set and how she eventually took his job as Group CEO.

  2. 2 Jul

    #129 - The Truth About Success From A 2x Guinness World Record Holder | James Castrission

    In this episode, we sit down with James Castrission, founder of MyAdventure Group and a 2 x Guinness World Record holding explorer who left a safe job at Deloitte to tackle the most treacherous environments on Earth. James shares the unfiltered reality of stripping away corporate ego, building elite teams, and using extreme adversity to forge an unbreakable mindset. We dive straight into the mechanics of survival and leadership. From paddling across the Tasman Sea for 62 days, to dragging 160kg sleds 2,200km across Antarctica, James unpacks what it takes to survive and translates those lessons into business. In this episode, we break down: • The Corporate Escape: Why James quit his Big 4 accounting job and risked everything to escape a predetermined life. • Surviving the Tasman Sea: The reality of 13-meter waves, zero sleep, and sharks bumping their kayak in the dark. • The Antarctic Rivalry: How an unexpected rival turned a 2,200km ski into the ultimate test of endurance. • The Execution Rule: Why talent is overrated in business, and how meticulous planning allows you to adapt to chaos. • Extreme Accountability: The psychological shift that happens when leaders take absolute blame for a team's failure. • Stripping the Ego: How James breaks down corporate titles in the wilderness to build true vulnerability in high-performing teams.

  3. 25 Jun

    #128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru

    Are you waiting for the system to save you, or are you actively building the wealth to break free? In this episode, we sit down with Scott Kuru, Co-founder of Freedom Property Investors, to reveal the exact strategies you can use to grow your wealth and make more money in 2026. The reality is that relying on the traditional path won't save you anymore. If you want true financial independence, you need a highly strategic, data-driven plan to reach your $3 to $5 million "Freedom Number". We bypass the generic financial advice and dive straight into the hardcore, unfiltered reality of wealth creation. Forget about taking crazy risks, jumping on the latest trend, or trying to copy Elon Musk, this episode is about the highly effective, and guaranteed strategy to build multi-generational wealth. In this episode, we break down: The 5-Step Wealth Strategy: The exact blueprint to build true wealth, starting with securing your income. The Property Tax Shield: How to legally and strategically leverage brand-new property to maximise your returns and keep the taxman out of your pocket. The Old vs. New Property Trap: Why holding an old property could drain you of $300–$600 a week, while new properties cost just $50–$150 to hold. "Live Like A Monk": The mindset required to get rid of your bad debt, cancel unnecessary subscriptions, and find an extra $50,000 hiding in your household budget. The Leverage Playbook: How to beat the minimum repayment delusion, negotiate with banks, and use "safe debt" to multiply your returns without risking your family's future.

  4. 18 Jun

    #127 - The AI Era: The Illusion Of AI Productivity | Frank Greeff & Marissa Kos

    Are you actually scaling your business with AI, or are you just addicted to the dopamine of prompting? In this episode, we sit down with Frank Greeff (Co-founder of Kinso) and Marissa Kos (Founder of MXM and AI Technician) to expose the truth about the current AI gold rush. We bypass the generic "how to use ChatGPT" advice and dive straight into the terrifying, contrarian, and unfiltered realities of the new AI era. If you think you are replacing your entire team and printing money with a few lines of code, you are falling for the ultimate tech trap. In this episode, we break down: • The "Slop Cannon" Epidemic: Why firing out automated, perfectly polished AI content is actually destroying your brand's value. • Spotting the "AI Smell": How to identify the visual and written giveaways of AI that expose your work as fake. • The Productivity Illusion: Why you aren't working faster, but just wasting 13 hours chasing a dopamine hit while shipping absolutely nothing. • The Premium on "Ugly": Why raw, unedited, and highly human content is the only true competitive advantage left in a sea of AI-generated noise. • The Digital Afterlife: The dystopian reality of generating AI clones.

  5. 11 Jun

    #126 - How LSKD Turned Customers Into a Massive Global Community | Jason Daniel

    How did a $30 motocross logo turn into a $150 million global fitness empire? In this episode, Jason Daniel, the CEO and Founder of LSKD, breaks down how a performance lifestyle brand exploded to 32 retail stores and a massive team of 700 employees. But the journey was far from easy. Jason opens up about the reality of being stuck at a $3 million revenue plateau for five straight years. The conversation covers the terrifying pivot that required walking away from 30% of wholesale revenue, dropping the biggest clients, and completely rebuilding the company's identity into what LSKD is today. This episode is an absolute masterclass in building a zero-ego company culture and cultivating a brand community that actually cares. You will learn: The Power of the Pivot: How LSKD escaped a 5-year growth plateau by cutting out wholesale and focusing entirely on direct-to-consumer community building. Zero-Ego Leadership: Why Jason refuses to have a private office, an assistant, or even a reserved car park at the company. The "Sweep the Sheds" Culture: How LSKD uses the "Hungry, Humble, Smart" framework to hire, and why they pay for their employees' audiobooks. Building True Community: Why chasing rapid scale backfires, and how going above and beyond for your community drives organic brand loyalty.

  6. 4 Jun

    #125 - 11 Rules of Marketing And What Actually Works | Andrew Tindall

    In this episode, Andrew dismantles the 11 biggest rules in modern digital marketing strategy, starting with the hard truth that engagement rates have absolutely zero correlation to actual sales. If you are treating your marketing campaigns like a race for virality, you are hitting a performance plateau. Andrew reveals why ROI is the most overvalued metric in the industry, and why forcing your logo into the first two seconds of a video will actually ruin your brand awareness. From replacing A-list celebrities with brand mascots to surviving the "tax" of retail media, this is a masterclass in driving undeniable business growth through data-backed advertising strategy.

  7. 28 May

    #124 - Ignore Corporate Rules: How Raw Chaos Built Australia's #1 Beer | DJ McCready

    Stop pretending to be the perfect CEO. Discover how DJ McCready used severe childhood trauma, radical vulnerability, and a massive appetite for risk to build a $50M business empire, turning out to be Australia’s #1 Beer. If you are trying to play it safe, your business growth is already finished. In this episode, Mountain Culture co-founder DJ McCready drops the polished CEO act and reveals the raw, unfiltered reality of scaling a startup and developing an unbreakable entrepreneurial mindset. DJ opens up using profound trauma as the ultimate fuel to conquer the craft beer industry. Instead of listening to stuffy business advisors or relying on a comfortable financial safety net, DJ proves why embracing chaos and making terrifying decisions is the only way to achieve true business success. From sweeping brewery floors for free to making a blind $750,000 gamble without bank approval just to survive, this is a masterclass in overcoming adversity. (edited) Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠ Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio

  8. 21 May

    #123 - Turn LinkedIn Into A Lead Machine With The 3-Layer Tribal Formula | Matthew Lakajev

    Stop losing B2B sales to outdated LinkedIn advice and generic content marketing. B2B expert Matt Lakajev reveals the exact "Tribal Content" strategy to dominate organic reach, drive massive inbound lead generation, and book high-ticket clients on demand. The social media marketing landscape has completely shifted into interest-based algorithms. If you are still relying on traditional Ideal Client Profiles (ICPs), spammy outbound sales, or chasing viral follower counts for LinkedIn growth, your digital marketing strategy is finished. In this episode, Matt dismantles standard B2B marketing strategies, exposing why there is absolutely zero correlation between vanity metrics and a profitable sales pipeline. Instead of fighting massive creators for the top 1% of generic attention, Matt reveals how to weaponise "Tribal Recognition" for maximum conversion rates. By targeting specific micro-tribes and layering their insider language into your social selling posts, you can force the LinkedIn algorithm to serve your content directly to your target audience and ideal buyers. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

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About

In 2018, I was broke, 200k in debt, and working an unfulfilling full-time job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency personally and professionally over their lives. To unpack what exactly entrepreneurs are doing to get ahead in business within an extremely busy marketplace. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing. Agency is about taking massive action against all odds and making business work in your favor so you can win.

Information

  • Creator
    Agency
  • Years Active
    2023 - 2026
  • Episodes
    117
  • Rating
    Clean

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