Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews.
What You’ll Learn:
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How to make your resume pass automated filters
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Why “spray and pray” job applications don’t work
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The design mistakes that ruin creative resumes
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How to use Jule’s PIRAI framework to stand out in interviews
Timestamps
(00:00) - Intro
(02:23) - How ATS systems filter out your resume
(05:46) - Why the “spray and pray” approach fails
(06:55) - Inside Amazon’s hiring loop and “Raising the Bar”
(09:47) - Tailoring your resume like SEO for job descriptions
(13:00) - The resume design mistakes that kill your chances
(16:39) - Showing authenticity and personality in your application
(19:58) - Real story – landing a VC job by leaning into uniqueness
(31:28) - Replacing STAR with PIRAI
(33:37) - PIRAI example – how automation saved 70% of company time
(39:50) - How to answer “Are you a team player?” with specifics
(46:39) - Building your story bank and practicing effectively
(52:18) - Key takeaways + final thoughts
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Hosts & Guests
Information
- Show
- FrequencyUpdated weekly
- Published11 October 2025 at 09:00 UTC
- Length53 min
- RatingClean