Profitable Web Designer with Shannon Mattern

Shannon Mattern
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

  1. -11 h

    Profitable Web Designer Tip: June 2026 Income Report

    Grab our High-Converting Proposal Template and start confidently charging a lot more for custom web design projects... without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal June 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad at sales. How I sold out my private coaching offers. How to untie your pricing from your time Why 10 people joining a brand new program beat out my goal of 25 The biggest myths about the Next Level Mastermind, debunked Resources mentioned: 90-Day Shift Private Coaching Next Level Mastermind ShannonMattern.com for the Package Matrix Method High-Converting Proposal Template Related episodes: Episode 200: May 2026 Income Report Episode 196: April 2026 Income Report Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner

  2. -2 j

    June 2026 Income Report

    Grab our High-Converting Proposal Template and start confidently charging a lot more for custom web design projects... without hustling, overworking, or losing all your clients: https://webdesigneracademy.com/proposal June 2026 Income Report Welcome to my May 2026 Income Report where I share how much we made, how much we spent and all of the lessons I learned along the way. In This Episode: How I finally let go of the belief that I’m bad at sales. How I sold out my private coaching offers. How to untie your pricing from your time Why 10 people joining a brand new program beat out my goal of 25 The biggest myths about the Next Level Mastermind, debunked Resources mentioned: 90-Day Shift Private Coaching Next Level Mastermind ShannonMattern.com for the Package Matrix Method High-Converting Proposal Template Related episodes: Episode 200: May 2026 Income Report Episode 196: April 2026 Income Report Episode 189: How To Price Custom Web Design Projects with Shannon Mattern About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner

    June 2026 Income Report

  3. 31 juil.

    Profitable Web Design Tip: Why More Web Design Clients Won't Fix Your Money Problems

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - and if your pricing doesn't cover ALL of your costs, booking more clients doesn't fix your problems - it just means you lose more money faster. That’s the conversation fractional CFO and host of the Pivot to Profit podcast Pam Jordan and I had on the podcast just a couple days ago. We also talk about money trauma - where it comes from, how it's influencing your pricing decisions, and what it takes to break through your subconscious pricing ceiling. Pam is the founder of Pivot Business Group and host of the Pivot to Profit podcast, and she has spent 10 years helping entrepreneurs actually understand their finances after watching a multi-million dollar company go through bankruptcy early in her career.  In this episode, she breaks down why "money in the bank" isn't the same as a profitable business, what your P&L and balance sheet are actually telling you, and why doing more work at your current prices could be making things worse, not better.  Shannon also pulls back the curtain on the Package Matrix™ Method and how it helps web designers charge two to three times more than they ever thought possible... even when their own nervous system is working against them. What You'll Learn: - Why bank balance accounting is one of the most dangerous habits a service provider can have - The 3-part pricing formula (target profit + direct costs + overhead) that shows what you actually need to charge - Why it's a pricing problem, not a volume problem, when your business can't get ahead - The money trauma patterns that create an income ceiling - and how to start breaking through them - How the Package Matrix "benevolent bait and switch" gets web designers to close projects at 2-3x their old prices Key Timestamps: [03:01] The biggest mistake entrepreneurs make with their numbers [07:13] What profitable pricing actually looks like for service providers [10:34] The 3-part pricing formula [21:39] It's not a volume problem. It's a pricing problem. [22:34] Money trauma: where it starts and how to work through it [27:01] The Package Matrix and the benevolent bait and switch Resources Mentioned: Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://pamjordan.com/podcast Related Episodes: Episode 189: How To Price Custom Web Design Projects - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ Episode 168: Confident Pricing and Overcoming Mind Trash with Jen Davis - https://webdesigneracademy.com/confident-pricing-overcoming-mind-trash-with-jen-davis-of-better-the-brand-designer-podcast/ Episode 102: Six-Figure Pricing and Money Mindset with Austin L. Church - https://webdesigneracademy.com/six-figure-pricing-and-money-mindset-with-austin-l-church/ About Pam Jordan Pam Jordan is the founder of Pivot Business Group, host of the Pivot to Profit podcast, and a fractional CFO who helps entrepreneurs understand their numbers, increase their profitability, reduce their taxes, and grow their wealth. After watching a multi-million dollar company go through bankruptcy court early in her career, Pam spent the last decade building a team of bookkeepers, CFOs, and tax strategists who support entrepreneurs at every stage - from cleaning up messy books to implementing tax strategy to forward-looking CFO advisory.  Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://www.pamjordan.com/podcast About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers package, price, and sell their services so they can build profitable, sustainable businesses without burnout. Website: webdesigneracademy.com For Service Providers: https://shannonmattern.com IG: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

  4. 29 juil.

    Why More Web Design Clients Won't Fix Your Money Problems with Pam Jordan of Pivot To Profit

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever thought, I just need more clients, I just need to book more projects, and then I'll be okay? But here’s the thing - you have real costs associated with running your web design business, and it’s not just your time - and if your pricing doesn't cover ALL of your costs, booking more clients doesn't fix your problems - it just means you lose more money faster. That’s the conversation fractional CFO and host of the Pivot to Profit podcast Pam Jordan and I had on the podcast just a couple days ago. We also talk about money trauma - where it comes from, how it's influencing your pricing decisions, and what it takes to break through your subconscious pricing ceiling. Pam is the founder of Pivot Business Group and host of the Pivot to Profit podcast, and she has spent 10 years helping entrepreneurs actually understand their finances after watching a multi-million dollar company go through bankruptcy early in her career.  In this episode, she breaks down why "money in the bank" isn't the same as a profitable business, what your P&L and balance sheet are actually telling you, and why doing more work at your current prices could be making things worse, not better.  Shannon also pulls back the curtain on the Package Matrix™ Method and how it helps web designers charge two to three times more than they ever thought possible... even when their own nervous system is working against them. What You'll Learn: - Why bank balance accounting is one of the most dangerous habits a service provider can have - The 3-part pricing formula (target profit + direct costs + overhead) that shows what you actually need to charge - Why it's a pricing problem, not a volume problem, when your business can't get ahead - The money trauma patterns that create an income ceiling - and how to start breaking through them - How the Package Matrix "benevolent bait and switch" gets web designers to close projects at 2-3x their old prices Key Timestamps: [03:01] The biggest mistake entrepreneurs make with their numbers [07:13] What profitable pricing actually looks like for service providers [10:34] The 3-part pricing formula [21:39] It's not a volume problem. It's a pricing problem. [22:34] Money trauma: where it starts and how to work through it [27:01] The Package Matrix and the benevolent bait and switch Resources Mentioned: Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://pamjordan.com/podcast Related Episodes: Episode 189: How To Price Custom Web Design Projects - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ Episode 168: Confident Pricing and Overcoming Mind Trash with Jen Davis - https://webdesigneracademy.com/confident-pricing-overcoming-mind-trash-with-jen-davis-of-better-the-brand-designer-podcast/ Episode 102: Six-Figure Pricing and Money Mindset with Austin L. Church - https://webdesigneracademy.com/six-figure-pricing-and-money-mindset-with-austin-l-church/ About Pam Jordan Pam Jordan is the founder of Pivot Business Group, host of the Pivot to Profit podcast, and a fractional CFO who helps entrepreneurs understand their numbers, increase their profitability, reduce their taxes, and grow their wealth. After watching a multi-million dollar company go through bankruptcy court early in her career, Pam spent the last decade building a team of bookkeepers, CFOs, and tax strategists who support entrepreneurs at every stage - from cleaning up messy books to implementing tax strategy to forward-looking CFO advisory.  Pivot Business Group: https://pivotbusinessgroup.com Pam Jordan's website: https://pamjordan.com Pivot to Profit Podcast: https://www.pamjordan.com/podcast About Shannon Mattern Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers package, price, and sell their services so they can build profitable, sustainable businesses without burnout. Website: webdesigneracademy.com For Service Providers: https://shannonmattern.com IG: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

    Why More Web Design Clients Won't Fix Your Money Problems with Pam Jordan of Pivot To Profit

  5. 24 juil.

    Profitable Web Designer Tip: Why Your Discovery Calls Aren't Converting

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: ⁠https://webdesigneracademy.com⁠ Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠ The Package Matrix™ Method: ⁠https://shannonmattern.com/package-matrix-method/⁠ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - ⁠https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/⁠ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - ⁠https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/⁠ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - ⁠https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠https://webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠https://shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

  6. 22 juil.

    Why Your Discovery Calls Aren't Converting (And What to Do Instead): Web Design Business Live Q&A

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: https://webdesigneracademy.com Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind The Package Matrix™ Method: https://shannonmattern.com/package-matrix-method/ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    Why Your Discovery Calls Aren't Converting (And What to Do Instead): Web Design Business Live Q&A

  7. 17 juil.

    Profitable Web Designer Tip: The Warm Client Method™

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar. Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you. What You'll Learn: Why the fear of standing out is the #1 thing blocking web designers from outreach The 7 types of cold emails (and why most people only think of one) How to pitch a potential web design client without criticizing their current site Why you don't need a big audience to get clients through outreach What makes a collaboration pitch land vs. fall flat How AI-powered research tools are making cold email faster and less overwhelming Resources Mentioned: Laura Lopuch's website + email list: lauralopuch.com Shannon’s High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko About Laura Lopuch: Laura Lopuch is the founder of the Warm Client Method™ and Cambium, systems that help online service providers book consistent clients through outreach without content marketing, ads, or referrals. Website: https://lauralopuch.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

  8. 15 juil.

    The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch

    Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar. Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you. What You'll Learn: Why the fear of standing out is the #1 thing blocking web designers from outreach The 7 types of cold emails (and why most people only think of one) How to pitch a potential web design client without criticizing their current site Why you don't need a big audience to get clients through outreach What makes a collaboration pitch land vs. fall flat How AI-powered research tools are making cold email faster and less overwhelming Resources Mentioned: Laura Lopuch's website + email list: lauralopuch.com Shannon’s High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko About Laura Lopuch: Laura Lopuch is the founder of the Warm Client Method™ and Cambium, systems that help online service providers book consistent clients through outreach without content marketing, ads, or referrals. Website: https://lauralopuch.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    The Warm Client Method™: Book Consistent Web Design Clients Through Cold Email with Laura Lopuch
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

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