Sound Connections

Amplitude Ventures
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  • ENTREPRENEURSHIP
  • EVERY TWO WEEKS

This is the intricate world of music entrepreneurship.Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music. Listen and connect with the sounds and stories that shape the industry.

  1. #139: EXPERT: Independent Music Success: Distribution, Marketing & Ownership: JESSE FLORES

    23/12/2025

    #139: EXPERT: Independent Music Success: Distribution, Marketing & Ownership: JESSE FLORES

    In this value-packed episode of Sound Connections, host Jakob Wredstrøm sits down with Jesse Flores, Head of Artist and Label Partnerships at Intercept Music, to explore what it really takes to succeed as an independent artist today. If you're producing your own music, wondering how to grow a fanbase, or struggling to market your releases,  this is your blueprint. From choosing the right music distributor to understanding how paid ads, DSPs, and Spotify algorithms actually work, Jesse shares hard-earned insights that empower indie artists to take control of their careers. We cover: How to choose the right distributorWhy creative control mattersWhat $1,000 can do for your musicSmart ways to grow without a labelWhat makes indie artists succeed todayWhether you're a bedroom producer, emerging artist, or music entrepreneur, this episode will change how you think about launching and scaling your music in today’s digital landscape. Follow us NOW and learn tips on how to take ownership – creatively, financially, and strategically.

    37 min
  2. #138: FOUNDER: Adapting E-commerce Strategies for Musicians: Jack McCarthy

    18/12/2025

    #138: FOUNDER: Adapting E-commerce Strategies for Musicians: Jack McCarthy

    Streaming isn’t enough. If you're an artist or manager looking to grow real revenue, this episode breaks down how to use merch, email, and digital sales to build a profitable artist business. Jakob Wredstrøm talks with Jack McCarthy, co-founder of Indiepreneur and co-host of the Creative Juice podcast, about the missing revenue stream most artists ignore: direct-to-consumer e-commerce.  With actionable steps, mindset shifts, and proven strategies, this episode will help you rethink how you earn from your art. Perfect for: - Independent artists - Artist managers - Music entrepreneurs - Music-tech founders - Digital marketers in music About Indiepreneur: https://indepreneur.io/ __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    49 min
  3. #137: FOUNDER: Music IP Rights — Valuing Catalogs, Due Diligence & The 10-Year Rule: Alan Wallis

    11/12/2025

    #137: FOUNDER: Music IP Rights — Valuing Catalogs, Due Diligence & The 10-Year Rule: Alan Wallis

    Veteran catalog expert and CEO of Dynamite Songs, Alan Wallis joins Jakob to break down the real mechanics behind IP rights, music catalog sales, sync revenue, valuations, private equity, and long-term music investing. He shares how he built Mojo Music, acquired classic catalogs, sold to Concord, and now runs Dynamite Songs. Here’s what you’ll take away from this episode: - Catalog valuation & deal red flags - Sync as a revenue driver - Streaming growth and catalog stability - Why songwriters decide to sell - How investors price risk and return - What the next decade of catalog buying looks like A must-watch for anyone exploring the intersection of music, finance, publishing, and IP ownership. Learn more about Dynamite Songs: https://www.dynamite-songs.com/

    58 min
  4. #136: FOUNDER: Epidemic Sound: The Legal Model That Created a New Music Economy: Tom Höglund

    02/12/2025

    #136: FOUNDER: Epidemic Sound: The Legal Model That Created a New Music Economy: Tom Höglund

    Tom Höglund, a key figure from the founding team of Epidemic Sound, breaks down how they built a unicorn by disrupting the century-old music licensing industry. From his early days as a lawyer to creating an alternative model that pays musicians upfront and offers a 50-50 split , Tom shares the controversial journey. Discover the audacious vision to make music licensing simple and global for content creators on platforms like YouTube, challenging the traditional Performing Rights Organizations (PROs).  Hear the grind, the early struggles, and the international mindset that fueled this Swedish success story. Know more about Epidemic Sound: https://www.epidemicsound.com/ __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    1h 6m
  5. #135: MTEA: Rethinking AI, Consciousness, and Creativity: Alex Braga

    17/11/2025

    #135: MTEA: Rethinking AI, Consciousness, and Creativity: Alex Braga

    Discover how Alex Braga built an AI 'Instrument' a decade ago — not to replace musicians, but to rediscover what makes us human. In this episode of the Sound Connections Podcast, Alex Braga, award-winning artist, performer, and creator of the A-Mint AI instrument, joins Jakob Wredstrøm to unpack the philosophy and ethics behind AI in art.  From the meaning of human creativity to the illusion of machine consciousness, Alex breaks down what separates creation from generation — and why intention still defines everything. 🎧 In this conversation: - Why AI-made music often lacks meaning — and what “meaning” really is - How algorithms mirror our cultural biases - The ethics of data scraping and AI training - Why we must learn to use technology without losing ourselves - Why “We Are Technology” — and what that means for the future of creativity Alex doesn’t see technology as the enemy — but as a mirror reflecting how conscious (or unconscious) we are in how we use it. This is a partnership episode with Music Tech Europe Academy: https://www.musictecheuropeacademy.eu/ Find out more about A-Mint AI here: https://www.alexbraga.me/a-i __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    43 min
  6. #134: EXPERT: The Mood Music Model: A New Way to Make a Living in Music: Niklas Brantberg

    11/11/2025

    #134: EXPERT: The Mood Music Model: A New Way to Make a Living in Music: Niklas Brantberg

    Who are the people behind the music that shapes how we listen? In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income. Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production. Perfect for music entrepreneurs, producers, and founders seeking inspiration on creating sustainable careers in today’s music tech landscape. Find out more about Overtone Studios here: https://www.overtone-studios.com/ __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    57 min
  7. #133: FOUNDER: Democratizing Music Ownership Through Smarter Finance and Technology: Lior Tibon

    04/11/2025

    #133: FOUNDER: Democratizing Music Ownership Through Smarter Finance and Technology: Lior Tibon

    Can finance make the music industry fairer? In this episode, Lior Tibon, CEO and Co-founder of Duetti, shares with host Jakob Wredstrøm how he’s building a platform that lets artists turn their catalogs into opportunity.  From Tidal to Duetti, Lior’s journey blends financial innovation with deep respect for creators. Hear how technology, transparency, and smarter capital are shaping a new path for music ownership and catalog investment.  This episode offers rare insight for music founders, investors, and creators redefining what it means to own music. Listen for lessons in creative business growth. Find out more about Duetti here: https://www.duetti.co/ __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    53 min
  8. #132: AI, Localization, and the New Music Economy: Ben Mendoza

    28/10/2025

    #132: AI, Localization, and the New Music Economy: Ben Mendoza

    Can AI and infrastructure finally make the music industry scalable? In this episode, Ben Mendoza, CEO and Co-Founder of Beatchain, joins host Jakob Wredstrøm to reveal how AI-driven infrastructure, data analytics, and localization are redefining the future of music entrepreneurship. Learn how Beatchain’s innovative arena model helps independent artists grow careers sustainably, how automation fixes music distribution and discovery, and why building long-term systems, not quick wins, matters for global creators. Tune in NOW for practical insights on scaling success in the music tech and creator economy revolution. Find out more about Beatchain here: https://www.beatchain.com/ __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures Follow on; Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1 LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/ Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

    57 min
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About

This is the intricate world of music entrepreneurship.Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music. Listen and connect with the sounds and stories that shape the industry.

Information

  • Creator
    Amplitude Ventures
  • Years Active
    2023 - 2025
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © 2025 Sound Connections by Capella Entertainment
  • Show Website
    Sound Connections