B2B Influence

Paula Chiocchi
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  • Marketing
  • Updated weekly

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

  1. 1 day ago

    Paula's POV: Why Most B2B Data Strategies Fail Before the Campaign Even Starts

    The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to B2B to C identity. It also provides critical questions for marketing leaders to consider before launching campaigns. Takeaways B2B data quality is foundational to campaign successMarketing leaders must consider critical questions before launching campaigns Chapters 00:00 The Importance of B2B Data Quality01:45 Common Failure Points in B2B Data Strategies02:57 The Real Cost of Bad Data03:52 Critical Questions for Marketing Leaders05:53 The Shift to B2B to C Identity

  2. 20 Jul

    46 - Turning Data into Better Decisions: 6 Ways B2B Leaders Can Move Beyond Dashboards

    This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive measurable outcomes, highlighting the evolution of data strategies and the impact of advanced analytics on real business decisions. Takeaways Data-driven decision-makingAI-driven insights Chapters 00:00 The Challenge of Turning Data into Business Decisions02:59 The Evolution of Data Strategies in B2B05:06 The Role of AI in Decision-Making07:37 Bridging the Gap: Data Challenges in Organizations15:11 The Impact of Advanced Analytics on Business Decisions26:27 The Importance of Trust and Buy-In for Data-Driven Decisions40:53 Co-Creating Value with Data and Analytics Contact: Kyle Pobur: https://www.linkedin.com/in/kpmba/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  3. 13 Jul

    45 - 5 Simple But Strategic Ways B2B Marketers Can Win in the AI Era

    The conversation with Kara Alcamo explores the challenges of bridging the gap between strategy and execution in B2B marketing, the impact of AI on marketing, and the evolving role of humans in the age of AI. It also delves into the importance of data integration and the need for a cohesive go-to-market strategy. The conversation delves into the evolving role of content strategists in managing AI, the complexities of attribution in marketing, the impact of the transition away from third-party cookies, and the future of B2B marketing trends. Kara Alcamo shares insights on infusing organizational values, the significance of professional advice, and the personal story behind the bee artwork in her office. Takeaways Strategy-Execution GapAI in MarketingHumans and AI CollaborationData IntegrationGo-to-Market Strategy Content strategists are evolving to manage AI and are responsible for designing brand voice and tone.Attribution in marketing is becoming more complex, with a focus on both technical and traditional measurement methods.The transition away from third-party cookies poses challenges for audience building and ad fraud detection.The future of B2B marketing trends may involve a return to marketing's roots and a shift towards marketers as builders.Infusing organizational values and avoiding assumptions are key aspects of building a resilient culture.The significance of professional advice and personal artifacts can provide insight into an individual's journey and values. Chapters 00:00 Bridging the Strategy-Execution Gap02:04 Adoption of Unified Messaging03:32 The Role of AI in Marketing06:05 Data Integration and Management08:01 Evolving Go-to-Market Strategy15:57 Humans and AI Collaboration20:05 Impactful AI Uses in B2B Marketing22:01 The Evolving Role of Content Strategists in AI Management25:07 Complexities of Attribution in Marketing30:17 Transition Away from Third-Party Cookies35:12 Future of B2B Marketing Trends33:26 Infusing Organizational Values and Avoiding Assumptions37:15 Significance of Professional Advice and Personal Artifacts Connect Kara Alcamo: https://www.linkedin.com/in/karaalcamo/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  4. 6 Jul

    Paula's POV: 3 Shifts Driving the Identity Revolution in B2B Marketing

    Introducing Paula's POV—a new solo series within the #B2BInfluencePodcast. In Episode 1, I explore why identity—not just data—may be the missing link behind today's biggest marketing challenges.

  5. 22 Jun

    44 - The Future of Buyer Engagement: 5 Lessons Marketing and Sales Leaders Can't Ignore

    The conversation with Dinesh Ravindran of Paperflite covers the importance of connecting with the audience in sales conversations, the role of Paperflite in the marketing funnel, challenges in event marketing, the impact of small, intimate events, mistakes in engagement at conferences and trade shows, successful adoption of sales enablement tools, marketing and sales alignment, the role of enablement in the buyer journey, the influence of AI on sales enablement, improving seller storytelling, advice for CMOs and Heads of Sales, and the future of sales enablement and buyer engagement. Takeaways Sales Enablement: Connecting with the audience and understanding their needs is crucial for successful sales conversations.Comprehensive Marketing Funnel: Paperflight offers a suite of products that cater to various stages of the marketing funnel, from lead generation to sales coaching and content experience. Chapters 00:00 Theater and Sales Enablement07:05 Trends in Event Marketing13:22 Successful Adoption of Sales Enablement Tools22:30 Influence of AI on Sales Enablement30:21 Future of Sales Enablement and Buyer Engagement Contact Dinesh Ravindran: https://www.linkedin.com/in/dineshravindran/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  6. 15 Jun

    43 - The AI Visibility Gap: 5 Lessons Every B2B Marketer Should Understand Now

    This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in SEO, the impact of AI on business visibility, and the Business Visibility Index and AI misconceptions. The conversation covers the impact of business owner invisibility to AI, the importance of rethinking authority building, misconceptions about AI adoption, the psychology of the magic script framework, the role of curiosity in marketing, and the inspiration behind the books 'Chasing Carrots' and 'Uninvisible'. Takeaways The importance of personal branding in the AI eraThe need for businesses to adapt to AI-driven visibility Invisibility to AI can significantly impact revenueQuality and authenticity are key in authority buildingCuriosity and connection are crucial in marketing Chapters 00:00 The Business Visibility Index and AI Misconceptions28:26 Rethinking Authority Building35:04 The Magic Script Framework40:19 Curiosity in Marketing45:20 Closing Thoughts and Contact Information Contact Jimi Gibson: https://www.linkedin.com/in/jimi-gibson/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  7. 1 Jun

    42 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growth

    This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role of AI in personalization, the complexity of marketing technology, the ethics of personalization, and the preparation for the future of marketing ops teams. Takeaways Data InfrastructurePersonalization at Scale Chapters 00:00 The Challenge of Data Infrastructure07:08 The Role of AI in Personalization16:55 Ethics and Personalization32:27 Preparing for the Future of Marketing Ops Connect Caroline Hodson: https://www.linkedin.com/in/caroline-hodson-88425719/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest or suggest someone you want to see on the show! https://podcast.outwardmedia.com/podcast-guest-application

  8. 26 May

    41 - The Most Essential Lever for B2B Growth: 5 Brand Trust Lessons for Modern Marketers

    This conversation with Gal Borenstein delves into the core components of brand trust, emphasizing the significance of authenticity, transparency, internal alignment, and a strong digital footprint. It explores the impact of these components on brand trust and provides insights into how businesses can stand out in a crowded market by building and maintaining trust with their audience. Takeaways AuthenticityTransparencyInternal AlignmentDigital Footprint Chapters 00:00 The Importance of Authenticity and Transparency in Branding37:23 Standing Out in a Crowded Market with Brand Trust Connect Gal Borenstein: https://www.linkedin.com/in/galborensteinexecutiveprofile/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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About

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

Information

  • Creator
    Paula Chiocchi
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © 2026 Paula Chiocchi
  • Show Website
    B2B Influence