B2Be Different - Engineering your brand for success

Samantha Tonge
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  • MARKETING

Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems. Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.

  1. 21 HR AGO

    Steve's love for engineering & B2B manufacturing

    After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a successful creative agency, why he's always loved creativity and the challenge of helping B2B manufacturing and engineering overcome its conservativeness, and the five most important things manufacturing and engineering companies need to consider, including understanding what makes you extraordinary and being brave to stand out. B2Be Different Episode 13, when Steve interviewed Samantha Hosted on Acast. See acast.com/privacy for more information.

    15 min

  2. 15 APR

    Episode 15 - sustainability with Stephen Hall

    In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business, why their near-net-shape manufacturing and electric furnaces significantly reduce CO2 emissions, how their commitment to sustainability helps them recruit the next generation of talent and how sometimes it’s easy to forget how well you are doing on sustainability when it is your normal. Rautomead's website B2Be Different Hosted on Acast. See acast.com/privacy for more information.

    17 min

  3. 8 APR

    Episode 14 - Jose Hernandez on the Skills Gap

    In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing to attract the next generation B2Be Different NMIS Jose's LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    31 min

  4. 1 APR

    Episode 13 - Samantha's passion for the sector

    This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the first place. B2Be Different Episode 10 - mentioned this week. Hosted on Acast. See acast.com/privacy for more information.

    19 min

  5. 25 MAR

    Episode 12 - Rob Jenkinson: Sustainability at SKF

    In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions. B2Be Different SKF's sustainability page Hosted on Acast. See acast.com/privacy for more information.

    28 min

  6. 18 MAR

    Episode 11 - Natasha Pell on skills

    In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push towards university over apprenticeships is creating a mismatch, how small businesses struggle to support graduates, why companies need to be on TikTok and Instagram to reach future talent, and some tips for students and graduates on networking. Hosted on Acast. See acast.com/privacy for more information.

    36 min

  7. 11 MAR

    Episode 10 - B2B Vs B2C marketing

    In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging. B2Be Different Other episodes mentioned in this one: Episode 4 - Making the complex simple Episode 7- Employer branding Hosted on Acast. See acast.com/privacy for more information.

    24 min

  8. 4 MAR

    Episode 9 – sustainability with Jamie Burns

    In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.   Ailsa Reliability Solutions Jaimie’s LinkedIn   Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support. Audrey’s LinkedIn   Episodes mentioned by Jamie   Episode 3 - sustainability with Keri Craig Episode 6 - sustainability with Dave Pearson Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems. Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.

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