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It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.Show Notes:
Hard Truth adds Moonshiner’s Experience

Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?

Penelope re-releases their Rose cask

Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again

Russell’s Reserve 15 Year Old

Wyoming Whiskey Outryder Straight American Whiskey

Maker's Mark announced the latest in its Wood Finishing Series

@hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark

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I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change.

How did you get started in the whiskey industry?

How did you get connected with Mark Stoops?

Why release WM Tarr?

How did you adapt when covid shut down your business plan?

What is the goal of how you are trying to be different?

Did your cutover happen overnight and was the plan to switch over already in place?

Why go with a modern brand vs traditional?

How did you land on your core four products?

How involved is Mark Stoops with the brand?

Why have so much transparency when it comes to the wood finishing process?

Why did you use amburana?



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On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for June 13th 2024. James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.Show Notes:
Nancy Fraley talks cigar blend fact checks

Whiskey & Wealth Club absolved of accusations

James B. Beam Distilling Co. announces several new visitor experiences

Widow Jane releases Baby Jane

Blue Run Flight Series II

Old Forester President's Choice

Woodford Reserve Father's Day

Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon

@nancyfraley @beamdistilling @widowjane @bluerunspirits @oldforester @woodfordreserve @angelsenvy

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The barrel is where the magic happens and it takes years for your whiskey to achieve it's optimal flavor. Most of us are familiar with the standard american white oak barrel with a char 4. Yet, there are hundreds, if not, thousands of combinations that go into creating a barrel from the wood species, stave seasoning, char, toasting and how it ages based on location in a geography or a floor in a warehouse. There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about will today's bottles be a new dusty.

Talk about what stave seasoning does for the whiskey

Why does Kentucky have more extraction than Texas?

What does elevation from levels on a warehouse do to the aging process?

How often do you revisit experiments?

Does the mashbill make a difference to your experiments?

Would American Single Malt make more sense to use new vs used barrels?

What did the location differences for American Single Malt experiments make?

Has the barrel shortage been resolved?

Do you research the human element and what consumers are looking for in taste?

What do you think of Amburana and exotic wood species?

How are you smoking barrels?

Why is Char 1 creating a darker whiskey and are there diminishing returns?

Does pot vs column still play a role?

Where are oak alternatives heading?

How do you design a barrel correctly for double oaking?



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On this Whiskey Quickie by Bourbon Pursuit, we review Hayner Path of Totality Bourbon. This 10 year old bourbon is 100 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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