Brand for Good

Lorraine Schuchart
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Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

  1. 2 HR AGO

    Episode 181: Building Your Expert Influence

    What would happen if you walked away from your most active social platform for 90 days? Would your authority collapse? Would your audience disappear? Would the algorithm erase you? In this final episode of a three-part series on attention vs. influence, I share what happened when I intentionally stepped back from her most active channel during the summer of 2024 while awaiting the arrival of my first grandchild. I lost less than 0.5% of my followers. That's all.  Because influence, unlike attention, doesn't evaporate. In Episodes 179 and 180, I explored the difference between attention and influence, and why most leaders reset to zero every day without realizing it. In this episode, I complete the arc by introducing the deeper truth: Influence is not built through activity. It's built through architecture. If you want your ideas to carry weight — even when you're not posting — you need structure. I want you to know about the three layers of Influence Architecture: 1. Core Belief What do you stand for? What do you challenge? What do you articulate clearly that others can't? Without a defined belief, you're a commentator. With one, you become a reference point. 2. Authority Anchors What assets hold your ideas in place? A podcast. A proprietary framework. A signature workshop. A defined methodology. Without anchors, ideas float. With anchors, they root. 3. Compounding Distribution Are your ideas stacking and deepening? Or are you producing disconnected insights? Influence compounds when each piece builds on the last. Brand Influence Accelerator (March 2–6) If this three-part series resonated with you, the Brand Influence Accelerator is your next step. This is not a content challenge. It's a free five-day intensive where you will design your authority architecture: Expose your Authority Contradiction Clarify your Authority Anchor Choose your Authority Engine Design your Trust Pathway Install your Influence System Built for leaders who are done chasing attention and ready to build influence that lasts. Register https://bia.prosperforpurpose.com/   Brand for Good Links Reach out for a review of your content: connect@prosperforpurpose.com Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

    13 min

  2. 17 FEB

    Episode 180: Influence Is the Currency of Your Market

    Last week, we retired the Attention Myth. This week, we go one level deeper. If attention is no longer the advantage, what is? In Episode 180, I make the case that we've moved from an attention economy into an influence economy—and most brands are still optimizing for the wrong currency. Attention is rented. Influence is owned. Attention spikes. Influence compounds. In this episode, I explore: The difference between rented visibility and owned reputation Why being seen no longer guarantees being chosen How influence transfers confidence—not just information Why judgment, clarity, and human signal matter more in an AI-saturated market The return of long-form thinking as a credibility signal What it actually means to build authority that carries forward If your marketing feels active but not cumulative… If you're visible but not converting the way you should… If you suspect the real issue isn't content volume but positioning depth… This episode will challenge how you measure traction. Because influence doesn't reset to zero. It builds.   Brand for Good Links Reach out for a review of your content: connect@prosperforpurpose.com Register for the Brand Influence Accelerator: https://bia.prosperforpurpose.com/ Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/website/episode-180-influence-is-the-currency-of-your-market

    9 min

  3. 10 FEB

    Episode 179: The Post-Attention Economy: Why Great Copy Can't Be Automated

    Attention is no longer the problem most brands are facing. Trust is. The Super Bowl reminded us that attention can be bought, engineered, and scaled. But for most businesses, memorability isn't the goal—credibility is. And credibility can't be prompted, automated, or rushed. In this episode, I unpack what the Super Bowl revealed about modern marketing, the role of AI in copywriting, and why clarity, brand alignment, and conviction are becoming the most valuable brand assets. In This Episode, I Explore: Why the "Attention Myth" Is Holding Brands Back What AI Actually Changed (and What It Didn't) The Shift Buyers Are Making (Quietly but Decisively) The Return of Long-Form Thinking The Investment Reframe Most Leaders Miss This Episode Is For You If Your copy sounds fine—but doesn't convert the way it should You know alignment matters, but can't pinpoint what's off You're using AI, but don't want it leading your brand You believe the right investment should deliver real ROI Producing content is easy. Building credibility is not. This episode is an invitation to stop chasing attention—and start earning belief.   Brand for Good Links Reach out for a review of your content: connect@prosperforpurpose.com Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-179-the-post-attention-economy-why-great-copy-cant-be-automated

    10 min

  4. 3 FEB

    Episode 178: How to Build Authority on YouTube Without Going Viral, with Nate Woodbury

    What if you didn't need millions of views—or constant content—to build a profitable, trusted brand? In this episode of Brand for Good, I'm joined by Nate Woodbury, CEO of Be The Hero Studios, to explore why YouTube remains one of the most underutilized authority-building platforms for experts. Nate shares how search-based YouTube content—not trends or virality—can turn your expertise into predictable leads. We unpack why YouTube functions as an answer engine, how highly specific questions outperform popular topics, and how as few as 100 targeted views can generate meaningful revenue when trust is built first. If you're a coach, consultant, speaker, or educator who wants visibility that actually converts—without burnout—this episode will change how you think about content. In This Episode, We Discuss: Why YouTube is still one of the strongest platforms for authority-building The difference between marketing (being discovered) and nurturing (building trust) Nate's LEAF Strategy for search-driven video content Why specific, low-volume questions outperform viral content How experts are using YouTube to generate leads, clients, and speaking opportunities What you actually need to get started (and what you don't)   Guest Links: Free training: The LEAF Strategy – https://theleafstrategy.com Book: A Hero's Guide to Influence on YouTube Company: Be The Hero Studios   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-178-how-to-build-authority-on-youtube-without-going-viral-with-nate-woodbury

    38 min

  5. 27 JAN

    Episode 177: The State of Marketing in 2026

    2026 isn't another year of incremental change—it's a reset. In this episode of Brand for Good, I break down the most important marketing shifts shaping the year ahead and explain where leaders should focus to build credibility, trust, and growth that compounds. From B2B and boutique businesses to B2C brands and nonprofit organizations, the common thread is clear: visibility alone no longer wins—credibility does. I walk through what's changing, what's no longer working, and how AI, personalization, community, and reputation are reshaping how people discover, evaluate, and choose brands in 2026. B2B Marketing: From Selling Attention to Enabling Decisions In B2B, marketing is shifting from generating interest to enabling confident buyer decisions, with clarity, AI-informed insight, and account-based precision replacing vague messaging, volume tactics, and sales-led explanations. Boutique Businesses: Positioning, Relationships, and Story as Growth Engines For solopreneurs and boutique firms, growth in 2026 comes not from visibility or algorithms, but from clear positioning, small trusted communities, referral momentum, and storytelling that helps people understand what you stand for and why you're different. B2C Marketing: AI-Driven Discovery Meets Human Trust In B2C, AI is now the front door to discovery, but human connection is what drives choice—meaning brands must balance machine-readable clarity with authentic storytelling, creator-led trust, and community-driven credibility. Nonprofit Marketing: Stewardship, Not Promotion Nonprofit marketing in 2026 is defined by personalized donor engagement, year-round digital community building, and transparent impact storytelling that helps donors feel known, involved, and confident their support is making a real difference. The Unifying Shift Across Every Sector Across all four categories, one truth stands out: credibility compounds. In an AI-driven world, trust increasingly comes from what others say about you—your partnerships, reputation, impact, and consistency—not just your own content. The brands that will win in 2026 aren't the loudest or the most prolific. They're the ones that are clear, credible, cited, and believed. Resources & Next Steps If this episode helped you refocus on what actually matters, I invite you to explore the Category of One Brand Lab, where I help leaders turn expertise, trust, and belief into a brand that leads its market. https://categoryofonebrand.com/lab   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Follow Lorraine on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Want real marketing guidance and support for less than $50/month? Join the Brand Lab: https://categoryofonebrand.com/lab Episode Link: https://theprosperproject.libsyn.com/website/episode-177-the-state-of-marketing-in-2026

    18 min

  6. 20 JAN

    Episode 176: How My Word of the Year Works for You

    Every year, I choose a word—not as a resolution or a trend, but as a filter. A way to make decisions when the options are many, the noise is loud, and everything looks like an opportunity. This year, my word is alignment. In this episode, I'm sharing how I'm using alignment as a decision-making lens in both my business and my life—and why this concept isn't just personal reflection, but a practical leadership tool you can use too. If you've ever felt successful but stretched thin… visible but slightly off… or busy without a clear sense of momentum, this conversation is for you. In this episode, I explore: Why alignment matters more than growth for long-term sustainability How misalignment often shows up quietly—before it becomes burnout How my 2025 word set the stage for alignment in 2026 How alignment turns intuition into intentional decision-making What alignment looks like in business—from positioning to offers to visibility Simple reflection questions to help you recalibrate without burning everything down This episode is an invitation to choose a clearer filter for your decisions, your work, and your growth. Not perfection. Not pressure. Just integrity, intention, and honesty with yourself.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-176-how-my-word-of-the-year-works-for-you

    10 min

  7. 13 JAN

    Episode 175: I Built a Business on a Belief—Not a Business Plan

    Thirteen years ago, I didn't start Prosper for Purpose with a business plan. I started it with a belief. That businesses could do well by doing good. That talking openly about values could help a business—not hurt it. And that trust—not visibility—would eventually become the most valuable currency of all. At the time, many people told me that belief was naive. In this episode, I reflect on what the past thirteen years have actually proven—and why building a brand that lasts has far less to do with chasing algorithms, trends, or tactics, and everything to do with alignment. This isn't a highlight reel. It's a manifesto. I share the story behind founding Prosper for Purpose, the tension between impact and income that shaped my career, and the moments when holding onto belief felt risky, uncertain, and expensive. I talk about what the market taught me, how the work evolved from implementation to strategy and advisory, and why clarity—not activity—is what leaders need most right now. We explore: Why so many leaders think their marketing isn't working when the real issue is positioning How "being for everyone" quietly erodes trust and authority Why growth often requires subtraction, not addition The cost—and the reward—of choosing alignment over safety What it really means to build a Category-of-One brand in an era of look-alike marketing If you're in a season where the old playbook no longer fits—where what used to work feels heavy, misaligned, or hollow—this episode is for you. Because you're not failing. You're evolving. And the brands that last aren't the loudest. They're the clearest. Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-175-i-built-a-business-on-a-beliefnot-a-business-plan

    13 min

  8. 6 JAN

    Episode 174: Getting Picked: How Speaking Builds Trust, Authority & Revenue with Aurora Gregory

    Speaking is often treated like a visibility play. Get on a stage. Be seen. Build awareness. But in this episode, I sit down with presentation strategist and communication expert Aurora Gregory to talk about why speaking is actually one of the most strategic forms of brand-building PR available to leaders right now. Aurora has spent more than 25 years behind the scenes helping executives, entrepreneurs, and experts turn complex ideas into clear, compelling presentations that connect and convert. And what she shares in this conversation reinforces something I deeply believe: Speaking isn't performance. It's connection. And connection is trust. In this episode, we explore: What event planners and podcast hosts actually look for when choosing speakers Why your written pitch matters more than your speaker reel at first How to create a signature talk that positions you clearly and memorably The biggest mistake speakers make when they try to "teach everything" How to ethically and effectively move an audience to action How speaking fuels real business growth — not just visibility Aurora also introduces her "Get Picked" framework, a strategic approach to helping speakers land stages by clearly articulating the transformation they deliver — not just their credentials. This episode will shift how you think about using your voice, your ideas, and your expertise to build a brand people trust.   Guest Links  Website: https://auroragregory.com/ The Stage Whisperer Podcast: https://auroragregory.com/podcast Aurora's FREE One Page Wonder Speaker Webpage Checklist: https://getpickedtospeak.com/checklist Connect on LinkedIn: https://www.linkedin.com/in/auroragregory/ Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-174-get-picked-public-speaking-framework-with-aurora-gregory

    49 min
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About

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

Information

  • Creator
    Lorraine Schuchart
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Prosper for Purpose
  • Show Website
    Brand for Good