Bulletproof Dental Practice

Dr. Peter Boulden & Dr. Craig Spodak
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Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.

  1. 2 DAYS AGO

    5 Things We've Learned in 45 years of Dental Marketing

    The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals. TAKEAWAYS Marketing is often seen as the key to practice growth. Creating joy and hope in marketing can attract patients. Selling benefits rather than procedures is crucial for patient engagement. Understanding patient psychology can enhance treatment acceptance. Existing patients can be a valuable source of referrals. Underpriced attention in marketing can lead to better patient acquisition. AI is set to revolutionize the dental industry in the coming years. Having a clear process can improve patient experience and satisfaction. The psychology of success is essential for achieving business goals. Continuous improvement and adaptation are necessary for success in dentistry. CHAPTERS 00:00 The Role of Marketing in Dentistry 05:07 Creating Joy and Hope in Marketing 10:07 Selling Benefits Over Procedures 15:13 The Importance of Understanding Patient Needs 19:59 Seeking Underpriced Attention in Marketing 28:48 Maximizing Online Presence through Reviews and SEO 30:08 The Shift Towards Long-Form Content and Video Engagement 31:43 The Impact of AI on Business and Patient Care 33:10 Navigating the Future of Dentistry with AI 35:08 The Importance of Marketing Strategies and Underpriced Attention 39:16 Leveraging Existing Patients for Growth 41:46 The Power of Asking for Referrals and Retention 43:38 Communicating Services Effectively to Patients 44:18 Creating a Clear Process for Patient Care 46:58 The Role of Psychology in Business Success 55:32 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind

    56 min

  2. 25/12/2025

    Local Search Ranking Factors report for 2026 with Darren Shaw

    The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind

    55 min

  3. 18/12/2025

    3 Skills a Dental Entrepreneur Needs

    The Bulletproof Dental Podcast Episode 419 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the essential skills and mindset required for dental entrepreneurs. They emphasize the importance of projecting confidence, understanding business metrics, and becoming a multiplier in leadership roles. The discussion also touches on the concept of clarity in goals and the distinction between signal and noise in the entrepreneurial journey. The speakers share insights from their experiences and provide actionable advice for dental professionals looking to thrive in their practices. TAKEAWAYS A dental entrepreneur has a vision beyond clinical work. Not everyone is suited to be a dental entrepreneur. Projecting confidence is crucial for effective leadership. Understanding your numbers is essential for business success. Sales can solve many business problems, but clarity is key. Becoming a multiplier enhances team performance and satisfaction. The lost decade refers to a lack of clarity in goals and direction. Signal versus noise is important in focusing on what drives growth. Regularly reviewing financial metrics can lead to better decision-making. Creating a business that runs without you is the ultimate goal.  CHAPTERS 00:00 Introduction to Dental Entrepreneurship 02:12 Defining the Dental Entrepreneur 04:03 The Importance of Confidence in Leadership 08:30 Understanding Your Numbers 12:47 The Role of a Multiplier in Business 18:14 The Lost Decade of Learning 24:48 Signal vs. Noise in Entrepreneurship 30:47 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind

    32 min

  4. 11/12/2025

    Would We Want Our Kids to Become Dentists?

    The Bulletproof Dental Podcast Episode 418 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this episode of the Bulletproof Dental Practice Podcast, Dr. Craig Spodak and Peter Boulden discuss the evolving landscape of dentistry, including the implications of AI, the financial realities of dental school, and the rising importance of dental hygiene. They explore the skills necessary for success in dental business ownership, the significance of mentorship, and the challenges faced by new dentists. The conversation emphasizes the need for future dentists to understand the business side of their profession and the importance of leadership and influence in achieving success. TAKEAWAYS Dentistry is an AI-resistant profession. The financial implications of dental school are significant. Dental hygiene is becoming a more lucrative career path. Many dentists are being commoditized in the industry. Future dentists need to be prepared for business ownership. Mentorship is crucial for success in dentistry. Understanding financials is key for dental business owners. Influence and leadership are essential skills for dentists. The narrative around dentistry needs to change for new graduates. It's important to know yourself and your career aspirations. CHAPTERS 00:00 Introduction and Midlife Crisis Humor 02:38 The Future of Dentistry: A Personal Perspective 06:10 Financial Implications of Dental School 09:52 The Rise of Dental Hygiene 12:23 The Business of Dentistry: A Necessary Skill 17:46 Mentorship and Transitioning Roles in Dentistry 22:09 The Freedom Dilemma in Dentistry 23:48 Architecting Your Life and Career 24:13 The Associate vs. Business Owner Debate 25:39 Essential Skills for Dental Business Owners 29:07 The Importance of Influence and Leadership 33:05 Identifying Your Entrepreneurial Spirit 38:18 Advice for Future Dentists 39:33 The Reality of Dental Business Ownership REFERENCES Bulletproof Summit Bulletproof Mastermind

    44 min

  5. 04/12/2025

    Getting Out of the Chair

    The Bulletproof Dental Podcast Episode 417 HOSTS: Kyle Bergman and Colin Ambler GUEST: Dr. Peter Boulden DESCRIPTION In this episode of The Extraction podcast, Dr. Peter Bolden shares his insights on dental practice growth, focusing on staff engagement, effective systems, and the transition from clinical work to business management. He emphasizes the importance of clarity in career goals, the need for robust systems in practice management, and the value of gamification in team engagement. Dr. Bolden also discusses the significance of delegation and finding one's zone of genius to achieve a successful dental practice. TAKEAWAYS Dr. Peter Bolden emphasizes the importance of staff engagement in practice growth. Identifying the right dental model is crucial for success in a new city. Transitioning from clinical work to business requires effective systems. Clarity in career goals can prevent a 'lost decade' in dentistry. Systems should be dynamic and regularly updated to avoid chaos. Gamification can enhance team engagement and accountability. Delegation is key to freeing up time for business development. Understanding your zone of genius helps in effective delegation. Revenue growth can facilitate the transition away from clinical work. Regular audits of daily activities can help identify bottlenecks. CHAPTERS 00:00 Introduction to Dental Practice Growth 02:25 Starting a Dental Practice in a New City 06:50 Transitioning from Clinical to Business 10:31 Building Effective Systems in Dentistry 20:22 Gamification and Team Engagement in Dental Practices 21:16 Hygiene Reactivation Strategies and Metrics REFERENCES Bulletproof Summit Bulletproof Mastermind

    22 min

  6. 27/11/2025

    The Truth About Dental Entrepreneurship

    The Bulletproof Dental Podcast Episode 416 HOSTS: Matthew Brown and Andrew Vallo GUESTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, the hosts and guests discuss the realities of success in dentistry, the impact of social media on expectations, and the importance of clarity and fulfillment in one's career. They explore the challenges of entrepreneurship, the dangers of comparison, and the significance of finding inspiration rather than envy. The discussion also touches on burnout, the lost decade many dentists experience, and the need for a supportive community. Ultimately, the conversation emphasizes the importance of understanding one's own path and the true meaning of success. TAKEAWAYS Success is about getting what you want and wanting what you get. Many practices are not as successful as they appear on social media. It's important to find inspiration rather than compare yourself to others. The turning point in a dental career often comes from realizing the need for a sustainable business model. Entrepreneurship in dentistry requires a clear vision and commitment. Burnout often stems from a lack of clarity and progress in one's career. The dental community can be isolating, making support systems crucial. Many dentists experience a 'lost decade' by following the wrong narratives. It's essential to focus on what truly makes you happy in your career. Success is not just about financial metrics but also about personal fulfillment. CHAPTERS 00:00 Introduction to the Hustle in Dentistry 03:09 The Reality of Success in Dentistry 06:10 The Impact of Social Media on Expectations 08:51 Finding Inspiration vs. Comparison 11:56 The Turning Point in Dental Careers 15:08 The Entrepreneurial Mindset in Dentistry 18:03 The Cost of Entrepreneurship 20:52 The Importance of Clarity and Fulfillment 24:04 Navigating the Dental Community 27:00 Burnout and Finding Balance 30:12 The Lost Decade in Dentistry 33:13 Final Thoughts on Success and Happiness REFERENCES Bulletproof Summit Bulletproof Mastermind

    48 min

  7. 20/11/2025

    Don't start planning your exit too late!

    The Bulletproof Dental Podcast Episode 415 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this episode, Peter Boulden and Craig discuss the critical importance of succession planning for dentists, emphasizing that every dentist will eventually need to consider their exit strategy. They explore various pathways for transitioning out of practice, including selling outright, forming partnerships, or selling to private equity. The conversation highlights the significance of understanding practice value, the emotional aspects of selling, and common mistakes to avoid in the planning process. The hosts encourage proactive planning to maximize the value of a dental practice and ensure a smooth transition. TAKEAWAYS Succession planning is essential for all dentists. Timing is crucial in the succession planning process. The value of a practice is often tied to its goodwill and assets. Selling a practice without proper planning can lead to significant losses. Partnerships can provide a smoother transition and better value. Private equity can offer liquidity but comes with risks. Emotional states can cloud decision-making in practice transitions. Clear financial records are vital for successful transitions. Investing in practice growth can enhance future sale value. Planning for succession should start early in a dentist's career. CHAPTERS 00:00 The Importance of Succession Planning 03:39 Understanding Practice Value and Transition Risks 06:31 Exploring Exit Pathways for Dentists 10:21 The Partnership Path: A Long-Term Strategy 14:43 Private Equity: Pros and Cons 20:34 Navigating the Complexities of Selling to PE 27:46 Understanding Liquidity Events and Their Impact 30:18 Optimizing for Different Business Paths 32:52 Investing for Growth and Value Creation 35:24 Avoiding Common Mistakes in Dentistry 37:09 The Importance of Planning for the Future 43:36 Building Successful Partnerships in Dentistry 50:22 Final Thoughts and Future Endeavors REFERENCES Bulletproof Summit Bulletproof Mastermind

    52 min

  8. 13/11/2025

    Creating A Strategic / Autonomous Team!

    The Bulletproof Dental Podcast Episode 414 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the importance of creating a strategic and autonomous team within an organization. They explore various leadership strategies, the significance of believing in team members, and the role of technology in problem-solving. The discussion emphasizes the need for resourcefulness, effective meeting structures, and the transformation of guilt into gratitude as leaders step back from day-to-day operations. Ultimately, they highlight the importance of scaling operations to better serve communities and reduce burnout among leaders. TAKEAWAYS Creating an autonomous team is essential for growth. Leaders must resist the temptation to solve every problem. Believing in your team is the first step to empowerment. Technology can be leveraged for efficient problem-solving. Resourcefulness is a key trait of effective leaders. Meetings should focus on identifying, discussing, and solving problems. Transforming guilt into gratitude enhances leadership effectiveness. Scaling operations can lead to greater community impact. Effective leadership involves stepping back to allow others to thrive. Decision fatigue can be mitigated by empowering teams. CHAPTERS 00:00 Creating a Strategic and Autonomous Team 03:54 The Importance of Leadership in Team Development 06:41 Empowering Employees to Think Strategically 09:45 Leveraging Technology for Problem Solving 12:34 Fostering Resourcefulness in Teams 15:42 Implementing Effective Meeting Structures 20:12 Effective Meeting Strategies for Leadership 25:08 Creating an Autonomous Team 30:32 Overcoming Leadership Guilt 35:38 The Importance of Strategic Thinking REFERENCES Bulletproof Summit Bulletproof Mastermind

    39 min
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Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.

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