Ad Age Insider

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Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

  1. 1日前

    Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales

    Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel brand building. Plus, Quality Meats co-founders launched cannabis beverage Herb Light, using retro beer nostalgia to help THC drinkers understand dosage before they try it; OpenAI expanded ChatGPT's ad infrastructure with new partners including Kochava, though brand safety and independent verification tools are still missing; creator economy veterans launched JERi, a new agency built to give creators a seat at strategy and planning instead of just execution; and Columbia Sportswear closed its eight-month flat earth campaign with adam&eve/TBWA, handing out consolation gift cards after no one could prove the earth is flat. Host Parker Herren breaks down what each story means for marketers navigating full-funnel brand building, emerging ad measurement channels, and the creator economy's shift toward strategic partnership. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Dollar Tree chooses Tombras as its first creative agency of record ~Quality Meats founders move into cannabis—inside their Herb Light launch ~ChatGPT beefs up ad measurement, but gaps remain for buyers ~A new creator agency with an advisory board model gives talent a seat at the strategy table ~Columbia Sportswear calls off 'Expedition Impossible' but has consolation prizes for Flat Earthers

  2. 8月7日

    The consumer trends marketers can't ignore this fall, with Erika Wheless

    Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Gen Z. The conversation covers why credibility is starting to matter more than authenticity, with audiences favoring "frontline authority" voices—actual employees and experts—over traditional influencer marketing, plus AI's growing role in that shift. It also digs into Gen Z's renewed appetite for physical ownership, from DVDs and game cartridges to novelty popcorn buckets and dumb phones, and why that's less nostalgia than a response to rising costs. Host Parker Herren presses Wheless on what's driving purchase decisions among older Gen Z shoppers now managing real budgets, and which brands—AliExpress, Aldi, Longhorn Steakhouse among them—are winning by leaning into affordability and collectible, shareable experiences. Subscribe to Ad Age Insider for more conversations translating Ad Age's reporting into insight you can actually use. Dig deeper on the topics mentioned in this week's episode: ~4 consumer trends for brands to watch in the second half of the year ~20 brands catching Gen Z's attention right now and how they are doing it ~20 brands catching millennials' attention right now ~Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z ~Buy tickets to Ad Age's Business of Brands conference ~Listen to Ad Age's Marketer's Brief podcast

  3. 8月6日

    Weekly Report: McDonald's admits its promotional calendar backfired

    This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunters tie-in, value messaging, beverage launches, and a FIFA World Cup push, confused customers and dragged down second-quarter sales, and what it reveals about the real cost of promotional saturation and the discipline brands need to know what to cut. Plus, the Martin Agency wins Subway's creative account after pitching a single "brutally simple" idea in its final review; Yahoo Sports leans on Robert Griffin III and BBDO for a college fantasy football push as part of its broader brand revival; Japan Airlines starts running paid ads on ChatGPT and adopts "share of model" as a new visibility metric as AI search reshapes travel discovery; and Lemonade and Cash Studios reward safe drivers in Texas with a message board that only lights up for cars going the speed limit. Host Parker Herren breaks down what each story means for marketers navigating promotional overload, long-term brand platforms versus campaign-by-campaign thinking, authentic talent partnerships, and the shift from clicks to AI visibility as a marketing metric. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~McDonald's rethinks crowded promotional calendar ~Martin wins Subway's creative account ~Inside Robert Griffin III's back-to-school Yahoo College Fantasy Football ad ~How Japan Airlines will track its new ChatGPT ad strategy ~Lemonade's 'Slow Sign' salutes the 10% of Texans who drive the speed limit ~Vote for the best campaign of July 2026

  4. 7月30日

    Weekly Report: Creators are betting on equity over paid partnerships

    This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term business partners rather than just marketing assets. Plus, Popeyes names Stagwell's Anomaly as its new U.S. Creative Agency of Record following a sales decline and roster overhaul; Equinox pulls an AI-generated out-of-home ad after Asian creators call out racist and sexist stereotypes; Apple quietly expands its ad terms to run beyond its own properties and rolls out an AI-powered bidding tool; and Lego and Olivia Rodrigo launch a global scavenger hunt built around Lego vinyl records. Host Parker Herren breaks down what each story means for marketers navigating creator ownership models, AI representation risks in campaign production, agency roster overhauls, and the tension between privacy positioning and ad revenue growth. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Inside the rise of creator-brand equity deals—and how they're reshaping creator marketing ~Popeyes names Anomaly its US creative agency as part of a broader roster overhaul ~Equinox pulls AI ad after creators call out racist Asian stereotypes ~How Apple's ads business could move beyond the App Store and its other properties ~Lego and Olivia Rodrigo send fans on a brick-built vinyl treasure hunt

  5. 7月24日

    Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

    The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year's winners from the pack. They dig into why small shops are ditching billable hours for outcomes-based and equity models and how agencies like Conscious Minds and Zambezi rebuilt their entire structures to compete at scale. They also talk about why social-first, technology-driven creative work, from CAPTCHA microsites to intern jackets, is what's winning clients over right now. Tune in for the full breakdown of consolidation, reinvention and what clients are actually paying for in a leaner ad economy. Host Parker Herren presses the judges on where the industry goes next: expect more shops merging into "super indies," pitches built around certainty rather than promises and creative-first agencies pushing into media and production to avoid getting boxed into one lane. Listen to hear what it takes to survive—and win—as a small agency in 2026. Subscribe to Ad Age Insider so you don't miss what's next. Dig deeper on the topics mentioned in this week's episode: ~See the winners of Ad Age's 2026 Small Agency Awards ~Read Ad Age's Small Agency Playbook ~Apply to join Ad Age's Small Agency Network ~Listen to the Marketer's Brief podcast

  6. 7月23日

    Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

    This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, and brand trust. Plus, four Madwell alumni launch independent agency Five Cherries; ChatGPT's advertising platform shifts toward conversion-based pricing; creators Grant Gibbs and Ashley Gill talk brand partnerships without sanitizing their content; and Plato's Closet's immersive back-to-school campaign with agency Tombras. Host Parker Herren breaks down what each story means for marketers navigating food safety and crisis response, the shift toward senior-led independent agencies and creator partnerships built on trust over reach. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~How the cyclosporiasis outbreak is testing Taco Bell's brand ~Four former Madwell executives launch their own agency ~How ChatGPT advertising works now—and what marketers still need ~'A Twink and a Redhead' on landing brand deals without sanitizing their risqué comedy ~Plato's Closet built a high school hall inside a store for kids to test their outfits

  7. 7月16日

    Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

    This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal stake in affiliate marketing agency Paul Street. Forward deployed engineers are embedding directly in agencies for AI development. Bayer tests predictive AI targeting that outperforms standard demand-side platform benchmarks. And the 2026 Emmy nominees for Outstanding Commercial include Apple, Nike, Adidas, Coinbase and Levi's. Host Parker Herren breaks down what each story means for marketers navigating AI adoption, affiliate marketing growth and culture-first branding. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Starbucks builds a summer platform around Pink Drink ~Gary Vaynerchuk on why he's investing in an affiliate marketing agency ~How brands get more from AI with forward-deployed engineers ~How Bayer's head of media is using AI-powered predictive targeting and navigating AI search ~Adidas, Apple, Coinbase, Levi's and Nike earn Emmy nominations for best ad

  8. 7月10日

    2026 ad budget check-in: where media money's moving, with Brandon Doerrer

    Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure, what's happening in the upfronts (Disney's ask was a lot higher than buyers wanted to pay) and why streaming—not linear—is the thing keeping TV's growth numbers alive. Hear more on growth in gaming advertising, Netflix and Omnicom's new AI targeting partnership and the complex shift in search. Plus, how World Cup marketing spend has impacted 2026 budgets. Dig deeper on the topics mentioned in this week's episode: ~More on third quarter media buying trends ~How brands are using AI to solve data challenges ~EA's head of ads on video game brand integrations ~Listen to Ad Age's Marketer's Brief podcast

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關於

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

資料

  • 創作者
    Ad Age
  • 活躍年份
    2017年 - 2026年
  • 單集
    215
  • 分級
    兒童適宜
  • 版權
    © 2017
  • 節目網站
    Ad Age Insider

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