Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

  1. 1日前

    Inside Gatorade's high-stakes brand reinvention

    Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj Bhasin talks about how to maintain authority in the space as new brands crowd the category. Bhasin discusses Gatorade's post-Covid reset, relaunching the classic "Is It In You" advertising campaign, and how being "moment-centric" is bringing Gatorade closer to the sports culture space where the brand typically thrives.

    19 分鐘

  2. 2月4日

    How American brands can win European audiences on TikTok

    Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more general, TikTok marketing advice and gives tips on how American brands can curry favor with U.K. audiences.

    16 分鐘

  3. 1月28日

    Reinventing heritage products to appeal to Gen Z with New Balance CMO

    New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Balance resonate with everyone from "supermodels in London to dads in Ohio." He also discusses why the brand keeps returning to its 'We' Got Now' brand platform with VML. And he talks about how the sneaker brand's 120-year-history helps New Balance operate like a challenger brand focused on the future.

    28 分鐘

  4. 1月26日 · 附贈內容

    Why retail media's next era is about relevance, not reach

    Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president and general manager of Roundel, Target's retail media network, to discuss how guest-centric strategies, responsible AI and deeper partnerships are reshaping the retail media landscape. Drawing insights from CES and early results from Roundel's new Precision Plus offering, Drzewicki explains why relevance is outperforming repetition, how first-party data and closed-loop measurement are helping brands prove incrementality, and why discovery increasingly happens offsite through creators, video and social platforms. Tune in to hear how AI-powered optimization is improving efficiency across the funnel, the role of storytelling in an always-on shopper journey, and what marketers should prioritize as signal loss and fragmentation accelerate.

    17 分鐘

  5. 1月21日

    How CMOs can maintain relevance, with Chime's Vineet Mehra

    In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevance by adding a broader business focus to their role. He joins the Marketer's Brief podcast to discuss these thoughts and offer marketers advice, as the rest of the industry wonders if the CMO role will even still matter by 2030. He also discusses opportunities for brands to meet growing financial anxiety among consumers, and new agentic media opportunities.

    22 分鐘

  6. 1月14日

    How Outlaw is using marketing and price to disrupt legacy beer brands

    Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category

    23 分鐘

  7. 1月7日

    Life360 CMO on building brand trust through bold creative

    Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"

    19 分鐘

  8. 17/12/2025

    Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp

    Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and incentivizing customer loyalty. He explains his views, including why he thinks brands with the most "physical availability" (i.e. broadest retail distribution) and "mental availability" (top-of-mind awareness) will win.

    22 分鐘
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關於

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

資料

  • 創作者
    E.J. Schultz & Adrianne Pasquarelli
  • 活躍年份
    2019年 - 2026年
  • 單集
    369
  • 分級
    兒童適宜
  • 版權
    © 2019
  • 節目網站
    Ad Age Marketer's Brief

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