Creator Economy Live

Creator Economy Live
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Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live! 

  1. The Strategy Behind MGM’s Influencer Empire with Jessica Dove

    5日前

    The Strategy Behind MGM’s Influencer Empire with Jessica Dove

    Send a text Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships. With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor. We break down: What MGM’s influencer strategy really looks like at the highest levelHow major events and activations factor into creator partnershipsWhy experiences outperform simple brand dealsHow hospitality brands can think beyond “free stays for posts”What makes creators want to partner with MGM Plus, we cover the latest industry headlines: Super Bowl creator integrations (NFL hosted 160+ creators 👀)MrBeast x Salesforce + Whatnot’s $1M livestreamAI social platforms like MoltbookInfluencer ads emerging as buyers’ top priority for 2026UpScrolled’s rise amid TikTok uncertaintyAnd of course, our Creator and Brand of the Week picks. If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.

    1 小時 2 分鐘
  2. How Dove Scales Creator Marketing: Inside Unilever’s “Influencer in Every Zip Code” Playbook with Dana Paolucci

    2月6日

    How Dove Scales Creator Marketing: Inside Unilever’s “Influencer in Every Zip Code” Playbook with Dana Paolucci

    Send a text This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why “influencer in every zip code” isn’t about follower count—it’s about trust.

    1 小時 3 分鐘
  3. Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans

    1月29日

    Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans

    Send a text We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising. Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha audience on TikTok. Brittany shares how social listening fuels their voice, why giving social teams full autonomy drives speed and scale, how their ambassador program has evolved, and what “casting” creators means for Life360’s influencer strategy heading into 2026. Plus: wild community stories, why TikTok content centered on kids outperforms everywhere, Creator & Brand of the Week picks, and a look at why nostalgia-core and social-first mini shows are about to be everywhere. 🎰🎤

    43 分鐘
  4. How Southwest Airlines Builds Influencer Programs That Scale with Kara Salazar

    1月16日

    How Southwest Airlines Builds Influencer Programs That Scale with Kara Salazar

    Send a text In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling Southwest Creator Day (including its international expansion to Cancun) to managing major cultural moments like the assigned seats announcement and the massive social response that followed. We also dig into what makes influencer marketing in the airline industry uniquely challenging, whether “free flights for posts” is really a thing, and how Southwest balances brand storytelling with real-time community feedback. Plus, Keith and Brendan unpack the latest creator economy news — from TikTok’s Branded Buzz payouts to Instagram’s hashtag limits and YouTube’s new AI creator tools.

    1 小時 1 分鐘
  5. 🎄 The 12 Stories of Social: How 2025 Supercharged the Creator Economy

    23/12/2025

    🎄 The 12 Stories of Social: How 2025 Supercharged the Creator Economy

    Send a text Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control to episodic content, creator media empires, livestream shopping, and the return of the written word, we’re breaking down what really mattered in 2025. This year, we’re switching things up and inviting friends to the table to wax poetic, sip some eggnog, and debate the state of the creator economy with us, including Aneesh Lai, Kerry Flynn, and Monica Khan. Together, we crown Creator of the Year and Brand of the Year, revisit the rise of creator content everywhere (yes, everywhere), and ask the big question as YouTube turns 20: is monoculture officially dead? Hit play for laughs, hot takes, and a definitive look back at the year that supercharged the creator economy - and what it all means heading into 2026 🎄🎧

    1 小時 7 分鐘
  6. Why Brands Listen to Rob Mayhew

    18/12/2025

    Why Brands Listen to Rob Mayhew

    Send a text Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! This week Keith & Brendan are joined by Rob Mayhew, the creator who’s become the unofficial spokesperson for agency life, to talk about turning industry satire into real brand value, making the leap to full-time creator, and why B2B brands are finally embracing creators who actually get the business. Expect sharp insights, creator economy data you need to know, and a rapid-fire rundown of what’s shaping influence right now.

    1 小時 7 分鐘
  7. Inside the Ad World’s Favorite Creator Duo with Jack Westercamp

    04/12/2025

    Inside the Ad World’s Favorite Creator Duo with Jack Westercamp

    Send a text Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, to Timothée Chalamet’s viral parody marketing video, to Facebook’s new creator protection tools and TikTok’s AI slider, we’re breaking down the biggest creator economy stories of the week before diving into Jack’s rise, impact, and what’s next for B&E. Plus: our COW/BOW picks, the trends catching our eye, and all the must-know moments shaping the future of the creator space.

    53 分鐘
  8. Inside the Dhar Mann Empire with CEO Sean Atkins

    20/11/2025

    Inside the Dhar Mann Empire with CEO Sean Atkins

    Send a text Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles, and what purpose-driven storytelling looks like at scale. Keith and Brendan also unpack the week’s biggest creator economy headlines — from TikTok Shop’s staggering $19B quarter and Instagram’s new competitor insights, to Facebook Groups opening up and the rise of influencer requests at Make-A-Wish. You’ll learn:  • Why creators now rival major studios in reach and cultural impact  • What brands still misunderstand about YouTube sponsorships  • How Sean structures priorities between content, community, and growth  • What the business model looks like behind the world’s largest digital scripted studio  • And the creator/brand picks of the week, including SoFi, Whoop, and rising creators shaking up the industry If you’re building, scaling, or partnering in the creator economy, this episode is packed with insights you won’t want to miss.

    1 小時 2 分鐘
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關於

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live! 

資料

  • 創作者
    Creator Economy Live
  • 活躍年份
    2023年 - 2026年
  • 單集
    83
  • 分級
    兒童適宜
  • 版權
    © 2026 Creator Economy Live
  • 節目網站
    Creator Economy Live