Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

    1 DAY AGO

    What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

    Google just dropped a curveball for anyone using Chrome: you can now type prompts straight into the address bar and get Gemini-powered answers without ever leaving your browser. Jay Schwedelson unpacks why this matters for marketers, why LinkedIn isn’t punishing you for adding links (despite the myths), and the seasonal email trick that quietly spikes open rates. Plus, he can’t resist dropping in some TV takes—from Love Is Blind to the sad end of Outrageous Pumpkins. ㅤ Best Moments: (01:00) Chrome’s address bar turns into an AI prompt box with Gemini (01:30) Why Jay thinks Google might win the AI wars (02:30) LinkedIn’s product director says links do not kill reach (04:00) Starting October, “invitation” subject lines boost opens by 24 to 28 percent (06:00) Jay’s fall TV lineup: The Girlfriend, Love Is Blind, and a canceled pumpkin show ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  2. SPECIAL SERIES ==> Quick Tips for Forms That Convert! == | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That

    3 DAYS AGO

    SPECIAL SERIES ==> Quick Tips for Forms That Convert! == | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That

    Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:00) Daniel’s first baby carrier experience turns into a poop explosion mid-call (02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent (03:35) Daniel explains why two-step forms make capturing emails easier (05:00) Why quantifiable testimonials beat generic praise every time (06:45) The danger of weak offers like “Request a demo” and how to make them action-based (07:12) Why your CTA button text should never just say “Submit” (07:30) Small copy details that build trust, like time estimates and progress bars (12:13) Jay shares his own “bathroom break” moment courtesy of a bird ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    13 min
  3. Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 |  Ep. 415

    6 DAYS AGO

    Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 | Ep. 415

    Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren’t using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can’t get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth. ㅤ Best Moments: (01:04) Why half the stats you get from AI might be made up (03:00) The simple phrase that forces AI to stop inferring fake numbers (03:45) How to get ChatGPT to write the perfect prompt for you (05:13) The one trick that keeps AI responses fresh and not a year out of date (07:01) Guam vs San Francisco and the real problem with Scranton, PA (08:45) Why Japanese vending machines, toilets, and portion sizes make life better ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  4. GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth!   | Ep. 414

    6 DAYS AGO

    GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414

    Turns out the fastest way to win trust isn’t a hack at all. It’s radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals. ㅤ Connect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team. ㅤ Best Moments: (02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question. (04:06) The four pillars of a known and trusted brand: say, show, sell, be more human. (07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best. (10:13) Use Marcus’s custom GPT to spin up Big Five content titles tailored to your business. (11:38) Your YouTube channel is quickly becoming more important than your website for discovery. (16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start. (18:26) AI won’t recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min
  5. What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413

    17 SEPT

    What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413

    LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what’s actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game. ㅤ Best Moments: (01:00) Why LinkedIn’s new save and send metrics matter for your content strategy (02:00) Posting more often could unlock thousands of extra impressions on LinkedIn (03:20) Instagram finally lets you pin your own comments (04:00) The no-preheader email test that can increase opens by 15 percent (05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed (06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish doc ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  6. 😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 == | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

    15 SEPT

    😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 == | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

    Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (00:45) Trapped in a Waymo, overheating, and questioning life choices (02:15) Daniel explains why he always adds “Reddit” to his Google searches (04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads (06:15) Daniel points out that Reddit conversations move faster than any other platform (07:00) Jay’s Google search hack for finding Reddit content directly (08:45) Why Reddit forces marketers to earn credibility instead of faking it (09:45) The surprising safety and social perks of choosing Waymo over Uber ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    13 min
  7. This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411

    12 SEPT

    This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411

    Most marketers never think about the iPhone’s built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple’s new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It’s a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door. ㅤ Best Moments: (00:35) Nearly half of all email is read in Apple’s Mail app (01:17) Apple pushing “priority” emails straight to lock screens (02:30) Priority placement boosting open rates by 28% (03:17) Subject line hack with “Access approved” (04:17) Words like confirmation, activated, update, renewal trigger Apple’s AI (06:00) Why this low-cost tweak is worth A/B testing now ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min
  8. AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410

    12 SEPT

    AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410

    AI panic is everywhere, but here’s a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you’re tired of doom talk and want a practical, hopeful lens, this convo will hit different. ㅤ Pick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok. ㅤ Best Moments: (01:35) Jay calls out Jeff’s rare optimism on AI and sets the tone for a human-first conversation (02:45) Jeff’s journey from founder and investor to a reflective pivot that began on the Ganges (05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation (10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity (13:15) The thesis lands hard as machines get smarter, humans must become more wise (19:36) A hopeful future where AI frees time for art, creativity, and new industries ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min

About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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