Operation Med Spa

Alpha Aesthetics Partners
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Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 2日前

    039: Behind the Botox: The Reality Show Edition

    Janelle and Rebekah imagine what a med spa reality show would look like, built from years of behind-the-scenes experience in clinics, operations, patients, teams, and all the personalities that come with the industry. They talk through the cast of characters every med spa team would recognize: the pot stirrer, the mother hen, the diva injector, the exhausted manager, the marketing maven, the quiet one in the corner, the person whose personal life is always on fire, and the generational mix that makes clinic culture even more entertaining. They also get into the patient side of the show, from the regular who feels like one of the girls to the demanding VIP, the event guest who comes for the snacks, and the patient whose confidence transformation reminds everyone why the work matters. It is funny, chaotic, familiar, and just real enough that anyone who has worked in a med spa will probably start casting their own clinic immediately.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RKphgbYkYgA   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    039: Behind the Botox: The Reality Show Edition

  2. 8月25日

    038: If We Were Handed a Med Spa Tomorrow

    Operation Med Spa welcomes its first studio guest, Jessica, one of Alpha's Directors of Operations, for a practical conversation about what they would do if someone handed them the keys to a med spa tomorrow. Rebekah, Janelle, and Jessica talk through the first moves that matter most: observing the business, meeting with every employee, understanding the patient experience, reviewing the P&L, walking the neighborhood, evaluating the space, and identifying what is actually driving the business before making big changes. The goal is not to rush in with a resume and start changing everything. It is to understand the clinic from every angle. They also break down staffing, culture, vendor relationships, service selection, device graveyards, quick wins, facility updates, retail, CRM, marketing, and whether they would keep or change the business name. The conversation shows the difference between thinking like a director and thinking like an owner, while still protecting the team, the patients, and the long-term health of the business.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RnRjul_mJac   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    038: If We Were Handed a Med Spa Tomorrow

  3. 8月11日

    037: The Dark Side of Med Spas

    Not every med spa experience is sunshine and rainbows. Janelle and Rebekah talk through the patient-facing red flags that can show up in the industry, from misunderstood Botox dilution to illegally sourced product, expired retail, questionable sanitation, and pricing that starts to feel more like a negotiation than a medical aesthetics consultation. They explain why seeing liquid added to Botox is not automatically a red flag, but pricing that seems too good to be true might be. Extremely cheap injectables can point to bigger concerns around sourcing, expiration dates, storage, or whether the product came from a certified vendor. The conversation also covers retail products, open syringes, treatment room cleanliness, and why trustworthy med spas should operate with consistency, safety, transparency, and integrity. The goal is not to scare patients. It is to help them ask better questions, notice warning signs, and choose providers who care about doing things the right way.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/XnlmA9tVTFU   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    037: The Dark Side of Med Spas

  4. 7月28日

    036: Why Teams Stop Respecting Leadership

    Janelle and Rebekah talk through one of the most important parts of leadership: respect. Respect is not usually lost in one big moment. It erodes slowly through avoided conversations, inconsistent standards, favoritism, reactive leadership, lack of follow-through, and leaders who care more about being liked than being effective. They break down why teams notice what leaders tolerate, why hard conversations matter, and how inconsistency can quietly damage trust. If one person gets away with behavior that someone else would be coached for, the team sees it. If meetings happen but nothing changes afterward, the team feels it. If leaders avoid accountability because they want everyone to like them, respect starts to disappear. The conversation also answers the bigger question: can respect be earned back? Janelle and Rebekah agree that it can, but only with honesty, self-awareness, humility, clear communication, and consistent action over time.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RnRjul_mJac   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    036: Why Teams Stop Respecting Leadership

  5. 7月14日

    035: The Five Delusions of Med Spas

    Janelle and Rebekah break down five common med spa delusions that can quietly hold a business back: "we just need more leads," "our schedule is full, so we're doing great," "our culture is amazing," "operations isn't that hard," and "that's not my job." They unpack why more leads do not matter if response times are slow, follow-up is weak, or the team is not converting inquiries into booked appointments. They also explain why a full schedule does not always mean a healthy business if revenue per visit is low, discounts are heavy, cancellations are high, or the team is not protecting the book. The conversation also gets into culture, accountability, operations, and teamwork. A nice team is not always a healthy team, and strong med spa culture requires direct feedback, ownership, and people who are willing to jump in even when something is technically not their job.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/NeDL9Z4oiaM   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    035: The Five Delusions of Med Spas

  6. 6月30日

    034: Why Bad Inventory Hurts Your Bottom Line

    Inventory may not be the most glamorous topic in med spa operations, but it is one of the most important. Rebekah and Janelle explain why inventory directly impacts both top line and bottom line performance, especially when it comes to injectables, retail, laser tips, and other consumables tied to revenue. They break down the dangers of overstocking, understocking, buying based on vendor excitement, failing to rotate product, and letting expired inventory turn into lost revenue. They also explain why practices need to know their run rates, maintain healthy par levels, and take inventory tracking seriously before small losses become major financial problems. Strong inventory systems protect profit, improve patient experience, and build trust across the team. From communication slips and daily counts to manager sign-offs and retail tracking, every process helps prevent avoidable loss and keeps the business running with more accuracy and control. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/BSh4ZNpt64U   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    034: Why Bad Inventory Hurts Your Bottom Line

  7. 6月16日

    033: Rethinking How You Book New Clients

    Janelle and Rebekah take on one of the more uncomfortable scheduling questions in med spa leadership: should new consults automatically be distributed evenly, or should provider rebooking rates influence where those new patients go? They break down why the traditional idea of "balancing the books" can miss the bigger business picture. New patients are expensive to acquire, and if a provider is not consistently rebooking or retaining them, the practice may be losing both marketing dollars and long-term patient value. But this is not about cutting providers off without warning. It is about setting clear expectations, coaching intentionally, tracking trends, and helping providers understand why rebooking matters. A people-first approach can still protect the business. Providers need support, shadowing, consultation training, and honest conversations, but practices also need to be thoughtful about where they place new consults. Rebooking is not just a number. It reflects patient trust, provider development, long-term growth, and the health of the business. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/qPUXLCkL9qo   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    033: Rethinking How You Book New Clients

  8. 6月2日

    032: Plastic Surgery Is Having a Moment

    Plastic surgery is getting more attention than ever, but Rebekah and Janelle do not see it as a short-term trend. They see a category gaining momentum as techniques improve, results look more natural, and patients become more open about what they are doing. Janelle shares her recent quad blepharoplasty and earlobe reduction experience, while Rebekah reflects on her own upper blepharoplasty and the fears that came with wanting to look refreshed without looking different. They talk about why before and after photos matter, why patient education matters, and why the consultation, pre-care, post-care, and follow-up experience can make or break trust. They also connect the conversation back to med spas and plastic surgery practices. The takeaway is simple: patients do not just want skill. They want clarity, connection, honesty, and care from the first call through recovery. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/i-6-GtzbBuU   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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關於

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

資料

  • 創作者
    Alpha Aesthetics Partners
  • 活躍年份
    2024年 - 2026年
  • 單集
    40
  • 分級
    兒童適宜
  • 版權
    © 2024
  • 節目網站
    Operation Med Spa

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