Startup To Scale

Foodbevy
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Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.

  1. 5日前

    277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

    Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed across the country. In this episode, Marc Doggett, CEO of Coco5, shares the realities of scaling a beverage brand today, from retail strategy and channel expansion to innovation decisions and leadership hiring. We explore why Coco5 is investing beyond grocery, what they learned from Costco roadshows, how they think about product innovation, and the systems required to build a lasting brand in a crowded hydration category. If you're building a beverage brand, navigating retail growth, or thinking about your next stage of scale, this episode is packed with actionable lessons. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

  2. 7月20日

    276. Why AI Alone Can’t Fix Your CPG Deductions

    Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval Selik, co-founder and CEO of Promomash, to explore how AI is changing deduction and trade spend management. We discuss where AI can save time, why clean data and proactive planning still matter, and why experienced people must remain involved in every decision. Yuval also shares why relying entirely on AI could lead to inaccurate accruals, incorrect promotional matching, unnecessary disputes, and damaged distributor relationships. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    276. Why AI Alone Can’t Fix Your CPG Deductions

  3. 7月15日

    275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

    Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it. In this conversation, I sit down with Duncan Alney, founder of Firebelly Marketing, to explore what it takes to grow a CPG brand in today’s crowded and fast-moving market. We discuss why founder-led storytelling matters, how brands can turn one core story into consistent content, and why consumers need to see your message multiple times before they take action. Duncan also shares lessons from launching his own tea brand, Brown Warrior, and explains why smaller brands can use speed, creativity, and authenticity to compete with much larger companies. Listen in to learn how to build awareness, create familiarity, support sales, and develop content that connects with real people, not just algorithms. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

  4. 7月13日

    274. Can AI Create Packaging That Actually Sells?

    AI is rapidly changing the packaging design world, but most founders are still trying to figure out where it actually creates value. In this episode, I sit down with Michael Keplinger from SmashBrand to break down how AI is being used in packaging design today, where it helps accelerate creative workflows, and where human strategy and expertise still matter most. We discuss: The biggest misconceptions founders have about AI-generated packagingWhat AI is genuinely good at in the design processWhy strategy and consumer psychology still can’t be automatedHow founders can use AI to communicate ideas more clearly to agenciesThe risks of relying too heavily on AI-generated conceptsHow agencies are adapting their workflows internallyWhat packaging design could look like over the next 3–5 yearsWhether you’re designing your first package or managing a growing retail brand, this episode offers a practical look at how to use AI as a tool instead of a shortcut. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    274. Can AI Create Packaging That Actually Sells?

  5. 7月6日

    273. How I Get Grocery Buyers to Actually Respond

    Getting in front of retail buyers can feel impossible, but it does not have to be a guessing game. In this episode, I sit down with James Pippin of Good Now Foods and Harvest Hub to talk about what actually gets a buyer’s attention, how to send better pitches, when to follow up, and how brands can use the right data to improve their chances of getting on shelf. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    273. How I Get Grocery Buyers to Actually Respond

  6. 6月29日

    272. When Is It Time to Refresh Your Packaging?

    Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face. In this episode of Startup to Scale, I sits down with Christopher Jane founder of Proper Good to discuss the real story behind his brand's packaging refresh. They unpack what prompted the redesign, the challenges of evolving a brand without losing existing customers, and what it was like working through a comprehensive packaging audit with EO Space. Whether you're considering a subtle refresh or a complete overhaul, this conversation offers a behind-the-scenes look at the decisions, tradeoffs, and lessons every CPG founder should understand before changing what sits on the shelf. Sponsored by EO Space. EO Space is an agile food & beverage design studio helping growth-stage CPG brands create world-class branding, packaging, and marketing built for modern retailers and today’s consumers. Get an expert review of your packaging. Limited Offer: Free Packaging Audit Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    272. When Is It Time to Refresh Your Packaging?

  7. 6月22日

    271. How to Fund Growth Without Losing Control of Your CPG Brand

    Growth creates opportunity but also financial pressure. As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth. In this episode, I sits down with Dakota Sheets, founder of Dog Sauce, and Emily Reeves, VP of Capital Solutions at Bridge, to discuss the realities of scaling a CPG business. Dakota shares lessons from growing the brand and navigating cash flow challenges, while Emily provides an inside look at how lenders evaluate brands and what founders should know before pursuing capital. Whether you’re preparing for your first major retail expansion or simply trying to better understand your financing options, this conversation offers practical insights from both sides of the table. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    271. How to Fund Growth Without Losing Control of Your CPG Brand

  8. 6月15日

    270. Why CPG Founders Need to Know Their Numbers

    In this episode, I talk with Adam O’Connor, founder of Smidge Beverage, about the financial side of building a CPG brand. We discuss cash flow, margins, inventory planning, forecasting, trade spend, billbacks, and why knowing your numbers is essential for growth. Adam also shares how working with the right accounting partner helped him make better decisions and build a stronger financial foundation. This episode is sponsored by BELAY, formerly Accountfully, which helps CPG brands with bookkeeping, accounting, tax support, and financial visibility. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    270. Why CPG Founders Need to Know Their Numbers
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關於

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.

資料

  • 創作者
    Foodbevy
  • 活躍年份
    2021年 - 2026年
  • 單集
    276
  • 分級
    兒童適宜
  • 版權
    © 2026 Startup To Scale
  • 節目網站
    Startup To Scale

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