The WARC Podcast

WARC
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. 1日前

    AI vs. retail media: why brand trust still wins

    From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Marie Kerwin is joined by Andrew Lipsman and Alex Brownsell to discuss WARC's new Retail Media Radar report.

    31 分鐘

  2. 6日前

    Four frameworks marketers need to know

    Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Hosted by WARC's David Tiltman.

    49 分鐘

  3. 4月14日

    Why brand is critical in the age of generative AI

    In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era.

    45 分鐘

  4. 4月9日

    Systems thinking: what it is and what it's not

    Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.

    41 分鐘

  5. 4月7日

    Implications of the Gulf energy crisis

    WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.

    21 分鐘

  6. 4月2日

    Here comes System 3: a theory of artificial cognition

    System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Ferrier and Matt Plant join WARC's Lena Roland to discuss its impact on the customer journey, brand fame, and the cognitive surrender trap.

    45 分鐘

  7. 3月31日

    Football fever: why this year's World Cup will be different

    The 2026 men's FIFA World Cup is expected to inject $10.5bn into the ad market, but media fragmentation is changing the game for advertisers. WARC's Alex Brownsell talks to Omar Oakes, founder of Oomph, about media trends covered in the new Global Ad Trends: FIFA World Cup 2026 report. Thanks to Criteo for sponsoring this episode. There’s a lot of noise about AI, but here’s the news you need to know: Criteo is the first advertising company to integrate with OpenAI as part of ChatGPT’s advertising pilot, bringing commerce media into one of the fastest-growing AI platforms. If you want stay competitive in this new era of AI-driven shopping and advertising, Criteo’s new report: CommerceAI Trends 2026, is the essential intelligence you need to succeed.  Level up your marketing in the AI era: check out Criteo’s free trends report here: www4.criteo.com/en/2026_commerceai_trends/

    22 分鐘

  8. 3月26日

    WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100

    Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Real Beauty's impact proves the power of longevity in boosting marketing effectiveness.

    24 分鐘
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關於

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

資料

  • 創作者
    WARC
  • 活躍年份
    2021年 - 2026年
  • 單集
    436
  • 分級
    兒童適宜
  • 版權
    © WARC
  • 節目網站
    The WARC Podcast

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